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King, the company behind the popular Candy Crush franchise, has appointed The Romans as its global consumer PR agency following a competitive pitch process that began in December 2022. The Romans will lead creative campaigns and press activities focusing on key markets in the U.S. and UK. Louise Ramsden from King emphasized the need for an agency with a strong understanding of gaming and culture. With Candy Crush celebrating its 10th anniversary this year, King aims to enhance consumer engagement through innovative initiatives. King is a subsidiary of Activision Blizzard (NASDAQ: ATVI) and currently reaches 233 million monthly active users.
Activision Blizzard reported impressive Q4 2022 results, with net bookings soaring 43% year-over-year to a record of $3.57 billion. Mobile bookings grew mid-teens, while in-game bookings surged 46%. Despite these gains, GAAP net revenues declined to $2.33 billion from $2.16 billion in Q4 2021, and GAAP EPS dropped to $0.51 compared to $0.72 a year prior. With a strong quarterly performance across key franchises, the company anticipates high-teens revenue growth in 2023. The ongoing merger with Microsoft is expected to enhance opportunities for both players and employees. However, risks remain related to execution and economic conditions.
Activision Blizzard (ATVI) plans to release its fourth quarter 2022 results on February 6, 2023, following the market close. This announcement coincides with Microsoft's acquisition of Activision Blizzard for $95.00 per share, which has received board and shareholder approval but is still pending regulatory review. Due to the acquisition process, Activision Blizzard will not provide an earnings presentation or guidance during this release. The merger is subject to customary closing conditions.
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Activision has announced Crash Team Rumble, a new 4v4 multiplayer game set in the Crash Bandicoot universe, developed by Toys for Bob. This game will be available on PlayStation 5, PlayStation 4, Xbox Series X/S, and Xbox One in 2023. Players can choose characters like Crash and Dingodile, each with unique abilities, to compete in strategic gameplay to collect Wumpa fruit. The game features cross-platform play, appealing to both casual and skilled gamers. Activision's announcement highlights its commitment to engaging multiplayer entertainment.
Diablo IV, developed by Blizzard Entertainment, is set to launch on June 6, 2023. The game will include cross-platform play and progression on various consoles and PCs. Players will explore a vast overworld while battling demons with five character classes, including Druids and Sorceresses. Pre-purchase options include Standard, Deluxe, and Ultimate Editions, each with unique bonuses, priced from
Activision Blizzard's CEO, Bobby Kotick, addressed employees regarding the pending merger with Microsoft. The U.S. Federal Trade Commission (FTC) is set to challenge the deal in court, citing anti-competitive concerns. Kotick expressed confidence that the merger will proceed, arguing that it benefits players, employees, and the industry. He emphasized the merger's potential to enhance competition and provide more choices for gamers. Kotick believes the arguments against the merger do not reflect the factual landscape of the tech industry.
Activision Blizzard (ATVI) has released its 2022 representation data summary, highlighting progress in its diversity goals. The company aims to increase the representation of women and non-binary employees by 50% over five years. Data shows improved representation of women and underrepresented ethnic groups among full-time employees in the U.S. Additionally, data now includes non-binary employees. The report reflects the company’s commitment to transparency and regular updates on diversity initiatives.
The latest expansion, March of the Lich King, for Blizzard's digital card game Hearthstone introduces 145 new cards, a new Death Knight class with 32 free class cards, and a new Undead minion type. Players can engage in enhanced deck-building strategies with the new Manathirst keyword and enjoy a fresh gameplay experience as the Lich King leads his army against the Blood Elves in Silvermoon. This expansion aims to invigorate the game’s meta and offers players new challenges.
World of Warcraft: Dragonflight, the latest expansion from Blizzard Entertainment, has launched, inviting players to explore the new Dragon Isles. This expansion features the new dracthyr Evoker class, customizable gameplay elements, and a redesigned talent system. Players can enjoy aerial adventures with Dragonriding and navigate through five expansive zones offering diverse experiences. Dragonflight offers a range of editions for purchase, including subscription options with exclusive rewards, enhancing the overall gaming experience. The expansion aims to engage both new and returning players.