AcuityAds named to AdExchanger's 2021 Programmatic Power Players List

Rhea-AI Summary

AcuityAds Holdings Inc. (NASDAQ: ATY) announced its inclusion in AdExchanger's 2021 Programmatic Power Players list for the second consecutive year. The recognition stems from the success of its illumin™ journey automation technology, which integrates planning, buying, and analytics in one platform. Esteemed brands like Home Depot and Mercedes Benz utilize illumin for enhanced targeting and efficiency. CEO Tal Hayek remarked on the platform's transformative impact on advertising since its launch in October 2020, positioning it as a leader in programmatic advertising.

Positive

• AcuityAds named to AdExchanger's 2021 Programmatic Power Players list.
• illumin™ technology recognized for its comprehensive capabilities in planning, buying, and omnichannel intelligence.
• Notable brands, including Home Depot and Mercedes Benz, utilize the illumin™ platform, indicating strong market adoption.

Negative

• None.

TORONTO and NEW YORK, July 14, 2021 /PRNewswire/ - AcuityAds Holdings Inc. (TSX: AT) (NASDAQ: ATY) ("AcuityAds" or "Company"), a technology leader that provides targeted digital media solutions enabling advertisers to connect intelligently with audiences across digital advertising channels, is proud to announce that for the second year in a row, it has been officially named to the 2021 AdExchanger Programmatic Power Players list.

AcuityAds was selected as a top programmatic platform due to the success of its groundbreaking journey automation technology, illumin™. illumin is the only advertising automation technology today that offers planning, buying, and omnichannel intelligence from a single platform. Today, brands like The Home Depot, Purina, New York Life, Mercedes Benz, Dell, Sparkling Ice and Purple Mattress are turning to illumin. 

"We are honored to be named on AdExchanger's Programmatic Power Players list for the second year in a row," said Tal Hayek, Co-Founder and CEO of AcuityAds. "We believe illumin will be the tool of choice for marketers because it provides creative insights, greater efficiency, better targeting, improved audience reach, and automation of the consumer journey. We have seen tremendous success since we launched the platform in October 2020. illumin is changing the world of advertising one brand at a time and is poised to revolutionize the programmatic advertising landscape." 

AdExchanger Programmatic Power Players companies were chosen from the hundreds of submissions received from across the globe. AdExchanger's editors evaluated each entry based on the strength and breadth of its offerings, its documented case studies and client references. 

About AcuityAds: 

AcuityAds is a leading technology company that provides marketers a one-stop solution for omnichannel digital advertising with best-of-category return on advertising spend. Its journey automation technology, illumin™, offers planning, buying and real-time intelligence from one platform. With proprietary Artificial Intelligence, illumin™ brings unique programmatic capabilities to close the gap between advertising planning and execution. The company brings an integrated ecosystem of privacy-protected data, inventory, brand safety and fraud prevention partners, offering trusted solutions with proven, above-benchmark outcomes for the most demanding marketers. AcuityAds is headquartered in Toronto with offices throughout Canada, the U.S., Europe and Latin America. For more information, visit AcuityAds.com.

View original content:https://www.prnewswire.com/news-releases/acuityads-named-to-adexchangers-2021-programmatic-power-players-list-301333518.html

SOURCE AcuityAds Holdings Inc.

FAQ

Why was AcuityAds included in the AdExchanger's 2021 Programmatic Power Players list?

AcuityAds was recognized for its illumin™ journey automation technology, which effectively integrates planning, buying, and analytics.

What is the significance of the illumin™ technology from AcuityAds?

illumin™ is noted for providing comprehensive advertising solutions that enhance targeting and efficiency for brands.

Which brands are utilizing AcuityAds' illumin™ platform?

Brands such as Home Depot, Purina, and Mercedes Benz are leveraging the illumin™ platform for their advertising needs.

When was the illumin™ platform launched?

The illumin™ platform was launched in October 2020.

What does being named a Programmatic Power Player mean for AcuityAds?

Being named a Programmatic Power Player signifies AcuityAds' leadership and innovation in the programmatic advertising space.