Auddia Reports Strong First 30 Days of Discovr Radio MVP Launch, Exceeding Internal Expectations
Rhea-AI Summary
Auddia (NASDAQ: AUUD) reported initial 30-day MVP results for Discovr Radio launched Jan 20, 2026, showing engagement well above internal targets. Metrics: an average of >500 plays and >20 external link clicks per artist per month; first 15 artists delivered 491 profile views and 319 outbound clicks, and a 60% profile clickthrough rate versus a ~20% phase 1 goal. The MVP tested guaranteed play delivery and downstream actions within the faidr app. The company plans to refine AI placement, reporting, and onboarding as it shifts toward broader commercial expansion.
Positive
- >500 plays per artist per month in MVP
- >20 external link clicks per artist per month in MVP
- 491 profile views from first 15 artists
- 319 outbound clicks from first 15 artists
- 60% average profile clickthrough rate vs ~20% goal
- Discovr Radio monetized via artist subscription model
Negative
- MVP limited to a select early adopter group (first 15 artists)
- No disclosed subscription pricing or revenue figures for Discovr Radio
News Market Reaction – AUUD
On the day this news was published, AUUD gained 4.09%, reflecting a moderate positive market reaction. This price movement added approximately $94K to the company's valuation, bringing the market cap to $2M at that time.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
Two peers, SOPA and QH, appeared in momentum scans with gains of 1.20% and 2.77%, but AUUD’s move and news appear stock-specific with no same-day peer headlines.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Feb 25 | Merger asset highlight | Positive | -7.5% | LT350 positioned as core AI asset within proposed McCarthy Finney merger. |
| Feb 20 | Warrant expiration | Negative | -12.1% | Publicly traded AUUDW warrants expired and became void with no value. |
| Feb 18 | Definitive merger deal | Positive | +36.6% | Signed definitive merger agreement to form holding company McCarthy Finney. |
| Jan 20 | Discovr launch & merger | Positive | +24.1% | Launched Discovr Radio pilot and reported progress toward McCarthy Finney merger. |
| Nov 19 | faidr app strategy | Positive | +0.0% | Made faidr app free and outlined Discovr Radio integration and B2B transition. |
News tied to Discovr Radio and the Thramann/MCFN merger has often coincided with sharp moves, while some positive updates have seen flat or negative reactions.
Over the past several months, Auddia has shifted toward an AI-driven B2B model while pursuing a merger with Thramann Holdings to form McCarthy Finney (MCFN). The launch of Discovr Radio on Jan 20, 2026 and earlier faidr app changes marked key product milestones, with mixed but sometimes strong price reactions, including moves of 24.06% and 36.56%. The current MVP engagement update extends this Discovr narrative, showing how initial usage metrics compare with the platform’s earlier launch and strategic positioning.
Market Pulse Summary
This announcement highlights that Discovr Radio’s first 30 days delivered more than 500 plays per artist per month, 319 outbound clicks, and a 60% profile clickthrough rate versus a 20% goal. These data points extend the Discovr and faidr roadmap laid out since late 2025 and follow ongoing merger work toward McCarthy Finney. Investors may watch how such engagement trends evolve, how pricing and artist adoption scale, and how they interact with the company’s broader strategic and regulatory developments.
Key Terms
clickthrough rate technical
AI-generated analysis. Not financial advice.
Initial data demonstrates significant artist engagement and conversion beyond passive streaming listening
Artist profile views by faidr listeners currently running at 3x original expectations
BOULDER, Colo., March 05, 2026 (GLOBE NEWSWIRE) -- Auddia Inc. (NASDAQ: AUUD) (NASDAQ: AUUDW) (“Auddia” or the “Company”), an AI-first technology company that has built a proprietary AI platform for audio identification and classification to reinvent how consumers engage with audio, today announced initial performance results from the first 30 days of Discovr Radio’s MVP offering and the corresponding engagement within the faidr app.
Following the official launch of Discovr Radio on January 20, 2026, the Company began a limited MVP phase designed to measure listener engagement, validate performance metrics, and refine campaign optimization tools. During the first 30 days, a select group of live tracks generated engagement levels that significantly exceeded the Company’s original projections.
Averaged across participating artists, the MVP results delivered:
- More than 500 plays per artist per month
- More than 20 external link clicks per artist
Among the early adopter group, the first 15 artists to join the Discovr Radio platform, faidr listeners have already provided 491 profile views, and 319 outbound link clicks — demonstrating that listeners are not only streaming Discovr-powered tracks, but actively engaging with artists beyond passive listening. The average clickthrough rate for any Discovr artist’s profile is
“These early MVP results validate our belief that Discovr Radio can drive meaningful, measurable engagement for artists within a streaming radio environment,” said Theo Romeo, Chief Marketing Officer of Auddia. “What’s particularly encouraging is the depth of interaction we’re seeing — listeners are exploring artist profiles and clicking through to external destinations at rates that exceeded our initial expectations.”
Discovr Radio integrates directly into the faidr listening experience, inserting artist tracks into AM/FM streaming feeds during traditional ad slots while preserving a seamless user experience. The MVP phase was structured to test both guaranteed play delivery and downstream engagement actions such as likes, profile visits, and outbound clicks.
Discovr Radio is monetized by artists paying a subscription to guarantee their music is heard by listeners of mainstream radio stations. The Company believes early metrics support the value artists and labels expect to receive through their Discovr Radio subscription.
The Company plans to continue refining its AI-driven placement capabilities, reporting tools, and artist onboarding processes as it transitions from MVP validation to broader commercial expansion. As faidr’s user base grows, Discovr Radio is designed to scale accordingly.
About Auddia Inc.
Auddia, through its proprietary AI platform for audio, is reinventing not only how consumers engage with AM/FM radio, podcasts, and other audio content but also how artists and labels promote their music and gain access to mainstream radio audiences. Auddia’s Discovr Radio is the first music-promotion platform to deliver artists guaranteed exposure to radio listeners. Auddia’s flagship audio superapp, called faidr, delivers multiple industry firsts, including:
- Ad-free listening on any AM/FM music station
- Content skipping across any AM/FM music station
- One-touch skipping of entire podcast ad breaks
- Integrated artist discovery experiences
For more information, visit www.auddia.com
Cautionary Note on Forward-Looking Statements
Certain statements in this communication, other than purely historical information, may constitute “forward-looking statements” within the meaning of the federal securities laws, including for purposes of the “safe harbor” provisions under the Private Securities Litigation Reform Act of 1995, concerning Auddia, Thramann Holdings, and the proposed merger between Auddia and Thramann Holdings (the “Proposed Transaction”) and other matters. These forward-looking statements include, but are not limited to, express or implied statements relating to Auddia’s and Thramann Holdings’ management expectations, hopes, beliefs, intentions or strategies regarding the future including, without limitation, statements regarding: the structure, timing and completion of the proposed merger by and between Auddia and Thramann Holdings, and the expected effects, perceived benefits or opportunities of the Proposed Transaction; the combined company’s listing on Nasdaq after the closing of the Proposed Transaction; expectations regarding the structure, timing and completion of the financing needed to close the Proposed Transaction, including investment amounts from investors, timing of closing of the Proposed Transaction, expected proceed, expectations regarding the use of proceeds, and impact on ownership structure; the anticipated timing of the closing; the expected executive officers and directors of the combined company; each company’s and the combined company’s expected cash position at the closing and cash runway of the combined company following the proposed merger and any additional financing; the future operations of the combined company, including research and development activities; the nature, strategy and focus of the combined company; the development and commercial potential and potential benefits of any products and services of the combined company; the cash balance of the combined entity at closing; expectations related to the anticipated timing of the closing of the Proposed Transaction (the “Closing”); the expectations regarding the ownership structure of the combined company; the expected trading of the combined company’s stock on Nasdaq under the ticker symbol “MCFN” after the Closing; and other statements that are not historical fact.
All statements other than statements of historical fact contained in this communication are forward-looking statements. In addition, any statements that refer to projections, forecasts or other characterizations of future events or circumstances, including any underlying assumptions, are forward-looking statements. The words “opportunity,” “potential,” “milestones,” “pipeline,” “can,” “goal,” “strategy,” “target,” “anticipate,” “achieve,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “intends,” “may,” “plan,” “possible,” “project,” “should,” “will,” “would” and similar expressions (including the negatives of these terms or variations of them) may identify forward-looking statements, but the absence of these words does not mean that a statement is not forward-looking. These forward-looking statements are made based on current expectations, estimates, forecasts, and projections, as well as the beliefs and assumptions of management, concerning future developments and their potential effects. There can be no assurance that future developments affecting Auddia, Thramann Holdings, or the Proposed Transaction will be those that have been anticipated.
These forward-looking statements involve a number of risks and uncertainties, some of which are beyond Auddia’s or Thramann Holdings’ control, or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. These risks and uncertainties include, but are not limited to, the risk that the conditions to the Closing or consummation of the Proposed Transaction are not satisfied, including the failure to timely obtain approval of the proposed merger from Auddia’s stockholders the risk that the required financing is not obtained in a timely manner, if at all; uncertainties as to the timing of the consummation of the Proposed Transaction; risks related to Auddia’s continued listing on Nasdaq until closing of the Proposed Transaction and the combined company’s ability to remain listed following the Closing; uncertainties regarding the impact any delay in the Closing would have on the anticipated cash resources of the combined company, and other events and unanticipated spending and costs that could reduce the combined company’s cash resources; the occurrence of any event, change or other circumstance or condition that could give rise to the termination of the merger agreement; the effect of the announcement or pendency of the merger on Auddia’s or Thramann Holdings’ business relationships, operating results and business generally; costs related to the merger; the risk that as a result of adjustments to the exchange ratio, Auddia’s or Thramann Holdings’ stockholders could own more or less of the combined company than is currently anticipated; risks related to the market price of Auddia’s common stock relative to the value suggested by the exchange ratio; risks related to the inability of the combined company to obtain sufficient additional capital to continue to advance the development of its products and services; costs of the Proposed Transaction and unexpected costs, charges or expenses resulting from the Proposed Transaction; potential adverse reactions or changes to business relationships, operating results, and business generally, resulting from the announcement or completion of the Proposed Transaction;
Actual results and the timing of events could differ materially from those anticipated in such forward-looking statements as a result of these risks and uncertainties. These and other risks and uncertainties are more fully described in periodic filings with the SEC, including the factors described in the section titled “Risk Factors” in Auddia’s Annual Report on Form 10-K for the year ended December 31, 2024, which was originally filed with the SEC on March 5, 2025,subsequent Quarterly Reports on Form 10-Q filed with the SEC, and in other filings that Auddia makes and will make with the SEC in connection with the Proposed Transaction, including the Form S-4 and Proxy Statement described below, as well as discussions of potential risks, uncertainties, and other important factors included in other filings by Auddia from time to time. Should one or more of these risks or uncertainties materialize, or should any of Auddia’s or Thramann Holdings’ assumptions prove incorrect, actual results may vary in material respects from those projected in these forward-looking statements. Nothing in this communication should be regarded as a representation by any person that the forward-looking statements set forth herein will be achieved or that any of the contemplated results of such forward-looking statements will be achieved. You should not place undue reliance on forward-looking statements in this communication, which speak only as of the date they are made and are qualified in their entirety by reference to the cautionary statements herein. Neither Auddia nor Thramann Holdings undertakes or accepts any duty to release publicly any updates or revisions to any forward-looking statements contained herein to reflect any change in its expectations with regard thereto or any change in events, conditions or circumstances on which any such statements are based, except as required by law. This communication does not purport to summarize all of the conditions, risks and other attributes of an investment in Auddia or Thramann Holdings.
No Offer or Solicitation
This communication and the information contained herein is not intended to and does not constitute (i) a solicitation of a proxy, consent or approval with respect to any securities or in respect of the proposed transaction or (ii) an offer to sell or the solicitation of an offer to subscribe for or buy or an invitation to purchase or subscribe for any securities pursuant to the proposed transaction or otherwise, nor shall there be any sale, issuance or transfer of securities in any jurisdiction in contravention of applicable law. No offering of securities shall be made except by means of a prospectus meeting the requirements of Section 10 of the Securities Act of 1933, as amended, and otherwise in accordance with applicable law, or an exemption therefrom. Subject to certain exceptions to be approved by the relevant regulators or certain facts to be ascertained, the public offer will not be made directly or indirectly, in or into any jurisdiction where to do so would constitute a violation of the laws of such jurisdiction, or by use of the mails or by any means or instrumentality (including without limitation, facsimile transmission, telephone and the internet) of interstate or foreign commerce, or any facility of a national securities exchange, of any such jurisdiction.
NEITHER THE SEC NOR ANY STATE SECURITIES COMMISSION HAS APPROVED OR DISAPPROVED OF THE SECURITIES OR DETERMINED IF THIS COMMUNICATION IS TRUTHFUL OR COMPLETE.
Important Additional Information about the Proposed Transaction Will be Filed with the SEC
This communication relates to the proposed merger involving Auddia and Thramann Holdings and may be deemed to be solicitation material in respect of the proposed merger. In connection with the proposed Transaction, Auddia intends to file relevant materials with the SEC, including a registration statement on Form S-4 (the “Form S-4”) that will contain a proxy statement (the “Proxy Statement”) and prospectus. This communication is not a substitute for the Form S-4, the Proxy Statement or for any other document that Auddia may file with the SEC and/or send to Auddia’s stockholders in connection with the proposed merger. AUDDIA URGES, BEFORE MAKING ANY VOTING DECISION, INVESTORS AND STOCKHOLDERS TO READ THE FORM S-4, THE PROXY STATEMENT AND ANY OTHER RELEVANT DOCUMENTS THAT MAY BE FILED WITH THE SEC, AS WELL AS ANY AMENDMENTS OR SUPPLEMENTS TO THESE DOCUMENTS, CAREFULLY AND IN THEIR ENTIRETY IF AND WHEN THEY BECOME AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION ABOUT AUDDIA, THRAMANN HOLDINGS, THE PROPOSED TRANSACTION AND RELATED MATTERS.
Investors and stockholders will be able to obtain free copies of the Form S-4, the Proxy Statement and other documents filed by Auddia with the SEC (when they become available) through the website maintained by the SEC at www.sec.gov. Copies of the documents filed by Auddia with the SEC will also be available free of charge on Auddia’s website at www.auddia.com or by contacting Auddia’s Investor Relations at investors.auddiainc.com/contact. In addition, investors and stockholders should note that Auddia with investors and the public using its website at investors.auddiainc.com.
Participants in the Solicitation
Auddia, Thramann Holdings, and their respective directors and certain of their executive officers and other members of management may be deemed to be participants in the solicitation of proxies from Auddia’s stockholders in connection with the proposed transaction under the rules of the SEC. Information about Auddia’s directors and executive officers, including a description of their interests in Auddia, is included in Auddia’s most recent Annual Report on Form 10-K for the year ended December 31, 2024, which was filed with the SEC on March 5, 2025. Additional information regarding the persons who may be deemed participants in the proxy solicitations, including about the directors and executive officers of Thramann Holdings, and a description of their direct and indirect interests, by security holdings or otherwise, will also be included in the Form S-4, the Proxy Statement and other relevant materials to be filed with the SEC when they become available. These documents can be obtained free of charge from the sources indicated above.
Investor Relations:
Kirin Smith, President
PCG Advisory, Inc.
ksmith@pcgadvisory.com
www.pcgadvisory.com
FAQ
What engagement metrics did Auddia (AUUD) report for Discovr Radio after 30 days?
When did Auddia launch Discovr Radio MVP and how long was the initial test?
How does Discovr Radio integrate with faidr and mainstream radio streams?
What monetization model does Discovr Radio use and did Auddia disclose revenues?
Do the 30-day MVP results prove Discovr Radio will scale for all artists?
What are Auddia's next steps for Discovr Radio after the MVP?
