Körber appoints Lawrence Schwartz as Chief Marketing Officer and Executive Vice President Software for Business Area Supply Chain
Körber appoints Lawrence Schwartz as CMO and EVP Software for Körber Supply Chain, leveraging his 20 years of global marketing experience. Schwartz aims to drive innovative market strategies, enhance brand visibility, and strengthen customer relationships.
02/13/2024 - 09:00 AM
Schwartz brings innovative global marketing expertise to Körber
HAMBURG --(BUSINESS WIRE)--
Körber today announced the appointment of Lawrence Schwartz as Chief Marketing Officer (CMO) and Executive Vice President Software of Körber Supply Chain, a global leader in supply chain solutions. Schwartz brings more than 20 years of experience in creating and executing transformational marketing strategies.
Schwartz has a demonstrated history of success in scaling programs from the ground up. His extensive experience spans cutting-edge fields from artificial intelligence (AI) and machine learning, to SaaS, data management and sustainability. As a leader in growing high-margin B2B businesses, he has proven his ability to increase brand visibility and share of voice, often speaking at industry events and positioning organizations as market leaders.
"We’ve all experienced supply chain challenges over the last few years as multiple disruptions have occurred across the globe. It’s an urgent area for businesses as well,” said Schwartz. “It’s clear that Körber is the right company to confront today’s complexities. With innovative market strategies, not only will we continue to drive business growth but also forge stronger connections with our customers and partners."
"We are thrilled to welcome Lawrence to Körber," said Sean Elliott, CTO and acting CEO Software of Körber Business Area Supply Chain. "His vast experience and proven ability to inspire progress align seamlessly with our commitment to innovation across the supply chain. Lawrence's guidance will be pivotal in enhancing our brand presence and further solidifying our position as an industry leader."
As CMO at Körber, Schwartz brings his results-driven approach to drive strategic marketing initiatives. He has a passion for uncovering new methods to create engaging customer journeys, increase brand awareness, optimize marketing return on investment, and foster successful teams. His experience leading marketing organizations includes companies such as Aspen Technology (NASDAQ:AZPN), SoftwareONE, and Attunity (NASDAQ:ATTU, now part of Qlik).
About Körber Supply Chain Software
Supply chains are growing more complex by the day. Körber uniquely provides a broad range of proven end-to-end solutions tailored to help manage the supply chain as a competitive advantage. Fitting any business size, strategy or industry, our customers conquer the complexity of the supply chain thanks to our portfolio of software, voice, and robotics solutions – plus the expertise to tie it all together. Conquer supply chain complexity, with Körber. Find out more on www.koerber-supplychain-software.com .
View source version on businesswire.com: https://www.businesswire.com/news/home/20240209167872/en/
Kathleen Fischer
kathleen.fischer@koerber-supplychain.com
Source: Körber
Who has been appointed as the Chief Marketing Officer and Executive Vice President Software of Körber Supply Chain?
Lawrence Schwartz has been appointed as the Chief Marketing Officer and Executive Vice President Software of Körber Supply Chain.
What is Lawrence Schwartz's experience in marketing?
Lawrence Schwartz brings over 20 years of experience in creating and executing transformational marketing strategies, scaling programs, and leading high-margin B2B businesses.
Which companies has Lawrence Schwartz previously worked for?
Lawrence Schwartz has previously worked for companies such as Aspen Technology (NASDAQ:AZPN), SoftwareONE, and Attunity (NASDAQ:ATTU, now part of Qlik).
What is Lawrence Schwartz's approach as CMO at Körber?
Lawrence Schwartz aims to drive strategic marketing initiatives, create engaging customer journeys, increase brand awareness, optimize marketing ROI, and foster successful teams as CMO at Körber.
What is the significance of Lawrence Schwartz's appointment for Körber Supply Chain?
Lawrence Schwartz's appointment is significant for Körber Supply Chain as he brings global marketing expertise, innovative strategies, and a focus on enhancing brand visibility and customer relationships.
