AliExpress Announces New Offerings for U.S. Sellers, Affording Greater Flexibility and Seamless Platform Integration

Rhea-AI Summary

AliExpress has announced significant expansions to its AliExpressLocal program, introducing two distinct models for U.S. sellers: AliExpressLocal Marketplace and AliExpressLocal Direct. The Marketplace model offers sellers greater autonomy in pricing, marketing, and merchandising, while the Direct model provides hands-on assistance with these aspects at no additional cost.

The platform is also launching new integration tools: AliExpress Open API and Third-Party Software Vendor (ISV), enabling direct integration for automated product listings and real-time inventory management. Both models include a three-month free trial, 1:1 onboarding, and shop launch assistance.

BorderX Lab, an AI shopping agents company, has already adopted the Marketplace model and reported positive early results using the Open API integration. The announcement comes as AliExpress celebrates its 15th anniversary, with an upcoming AI-Powered E-Commerce Seller Summit planned for April 3rd in Los Angeles.

Positive

• Platform expansion with two flexible selling models for U.S. merchants
• Introduction of automated integration tools (Open API and ISV) for improved operational efficiency
• Early positive results reported by BorderX Lab implementation

Negative

• None.

News Market Reaction

+4.59%

1 alert

+4.59% News Effect

On the day this news was published, BABA gained 4.59%, reflecting a moderate positive market reaction.

Data tracked by StockTitan Argus on the day of publication.

• AliExpressLocal Marketplace program offers a new self-serve option for sellers looking for greater channel control
• New AliExpress Open API and Third-Party Software Vendor (ISV) enable direct integration for automated product listings and real-time inventory control
• Upcoming event in Los Angeles on April 3 will highlight how sellers can best leverage AliExpress

LOS ANGELES, March 17, 2025 /PRNewswire/ -- AliExpress, an international online retail marketplace, today announced an expansion to its AliExpressLocal program, introducing the new AliExpressLocal Marketplace model as well as advanced integration tools. Designed to enhance flexibility and operational ease for local sellers, the new offerings underscore AliExpress' continued commitment to empowering merchants as the platform celebrates its 15th anniversary.

In October 2024, AliExpress announced the launch of AliExpressLocal Direct, welcoming U.S. merchants onto the platform for the first time. With the launch of Marketplace, the AliExpressLocal program will feature two distinct models, allowing sellers to tailor their approach based on business capabilities and goals.  

The New and Improved AliExpressLocal

• AliExpressLocal Marketplace: A self-serve, marketplace model providing sellers with maximum autonomy. With this model, U.S. merchants have more flexibility in determining the pricing, marketing, and merchandising of their products. Additionally, merchants will have access to helpful tools, including sales and traffic data, the ability to create personalized post-purchase emails, and full control over the minimum advertised price (MAP).
• AliExpressLocal Direct: The ideal model for merchants seeking hands-on assistance from AliExpress, this program will offer sellers help with marketing and merchandising at no additional cost. Additionally, AliExpress will provide valuable tools for price management and customer support, streamlining shop management processes.

Each model offers comprehensive and personalized support for local sellers, including a three-month free trial, 1:1 onboarding process, and shop launch assistance. Sellers across both models will also benefit from essential functionalities such as inventory management and order fulfillment tools, enabling smoother operations. No matter the choice, sellers can confidently explore a new channel to expand their business.

Further bolstering support for local sellers, AliExpress is also introducing two application types based on sellers' developer qualification: AliExpress Open API and Third-Party Software Vendor (ISV). These tools enable SaaS platforms to integrate directly with AliExpress, enabling merchants to more effectively automate product listings, receive real-time inventory updates, make pricing adjustments, and better navigate order management and fulfillment tracking. Designed with the specific challenges of sellers in mind, the API reduces manual tasks by synchronizing data, allowing for smoother multi-channel management across different marketplaces. This reduces the risk of human error and provides sellers with more accurate, up-to-date information to make informed decisions. 

BorderX Lab, a global e-commerce company which is building and empowering AI shopping agents, selected the AliExpressLocal Marketplace model and is utilizing the AliExpress Open API for a seamless experience. "We chose the Marketplace model because it offered the most flexibility for managing our pricing and marketing strategy, while still benefiting from AliExpress' infrastructure and customer service support," said Albert Shen, CEO of BorderX Lab. "The API integration has been instrumental in enabling us to efficiently upload thousands of product listings. We've already seen compelling early results and expect to continue driving our growth through the platform."

"As we celebrate AliExpress' 15th anniversary, we're thrilled to continue innovating and expanding opportunities for local sellers in the U.S.," said Chris Carl, Head of Marketing, AliExpress U.S. "The new Marketplace model and integration tools reflect our ongoing commitment to flexibility, ease-of-use, and empowering businesses to reach our diverse and rapidly growing customer base. It's an exciting milestone, and we look forward to seeing sellers leverage these offerings to accelerate their growth on AliExpress."

Ready to start your journey as a local seller on AliExpress?

Simply register your account, complete the authentication, set up payment processing, and begin listing your products.

Want more support and guidance on how to quickly set up your new sales channel, boost visibility, and drive more sales? RSVP now for our AI-Powered E-Commerce Seller Summit in Los Angeles on April 3rd! Sessions will explore the transformative impact of AI on the global retail landscape and highlight how sellers can leverage AliExpress.

About AliExpress 
Launched in 2010, AliExpress is a global e-commerce platform dedicated to creating a better shopping experience for hundreds of millions of consumers in more than 200 countries and regions. In addition to the English version, the AliExpress platform is available in 15 other languages. AliExpress is part of Alibaba International Digital Commerce Group.

Media Contact
Palmer Roberts
Head of Communications, AliExpress U.S.
palmer.roberts@alibaba-inc.com

View original content to download multimedia:https://www.prnewswire.com/news-releases/aliexpress-announces-new-offerings-for-us-sellers-affording-greater-flexibility-and-seamless-platform-integration-302402958.html

SOURCE AliExpress

FAQ

What are the two new seller models introduced by AliExpress (BABA) for U.S. merchants?

AliExpress introduced AliExpressLocal Marketplace (self-serve model with maximum autonomy) and AliExpressLocal Direct (hands-on assistance model) for U.S. merchants.

What integration tools does AliExpress (BABA) offer to U.S. sellers in 2025?

AliExpress offers two integration tools: AliExpress Open API and Third-Party Software Vendor (ISV) for automated product listings and real-time inventory management.

What benefits do U.S. sellers get with AliExpress (BABA) Local program in 2025?

Benefits include a three-month free trial, 1:1 onboarding, shop launch assistance, inventory management tools, and order fulfillment capabilities.

When and where is AliExpress (BABA) hosting its AI-Powered E-Commerce Seller Summit?

AliExpress is hosting its AI-Powered E-Commerce Seller Summit on April 3, 2025, in Los Angeles.