Alibaba International Officially Launches "Pic Copilot"--An AI-Powered E-Commerce Design Tool

Rhea-AI Summary

Alibaba International has launched 'Pic Copilot', an AI-powered e-commerce design tool, in the United States. The platform features 12 one-click AI design tools helping SMEs with image editing, virtual try-ons, and ad generation. Built on 250 million parameters, the AI model has shown a double-digit increase in click-through rates.

The tool includes virtual try-on capabilities with 160+ models across four skin tones and allows users to upload personal images. During the Black Friday trial, over 35,000 users worldwide used Pic Copilot, generating 200,000+ content pieces with average savings of $200 per user. The virtual try-on feature helped 10,000+ merchants create 80,000+ model images.

Pic Copilot offers 50 free credits to new U.S. SMEs, with over 60% of users renewing their subscriptions.

Positive

• Double-digit increase in click-through rates demonstrated in initial tests
• Strong user adoption with 35,000+ users during Black Friday trial
• Cost savings of $200 per user on average
• 60% subscription renewal rate indicating strong product retention

Negative

• None.

Insights

Technology Analyst

The launch of Pic Copilot represents a significant technological advancement in e-commerce tooling, with potential to meaningfully impact BABA's competitive position in the U.S. market. The AI model's 250 million parameters and sales-focused training on 240 product categories demonstrates sophisticated machine learning capabilities that go beyond simple image manipulation.

Key technical differentiators include the data-driven approach using actual e-commerce performance metrics and the comprehensive virtual try-on system supporting multiple skin tones. The double-digit increase in click-through rates and successful Black Friday deployment with 35,000 users and 200,000 content utilizations validate the tool's effectiveness. The high renewal rate of 60% suggests strong product-market fit and potential for recurring revenue streams.

Market Research Analyst

This strategic U.S. market entry addresses critical pain points for SMEs while strengthening Alibaba's ecosystem. The average cost savings of $200 per user during Black Friday and the potential to save thousands in shooting expenses represent compelling value propositions for budget-conscious SMEs. The free credit system for new U.S. users (50 credits for 15 products) demonstrates an effective go-to-market strategy to drive adoption.

The localization efforts, including U.S.-specific holiday templates, show strong market understanding and commitment to the American market. This tool could significantly reduce barriers to entry for SMEs in e-commerce, potentially expanding Alibaba's merchant base and transaction volume in the U.S. market.

AI-infused solution aims to reduce costs and increase sales for SMEs in America

NEW YORK, Dec. 5, 2024 /PRNewswire/ -- Alibaba International Digital Commerce Group ("Alibaba International") is excited to announce the U.S. launch of Pic Copilot, an advanced artificial intelligence (AI)-driven e-commerce design tool tailored for small and medium-sized enterprises (SMEs). The tool is slated to help American SMEs save on photography and design costs while increasing sales.

Boosting Conversion with Unique AI Model

Pic Copilot features 12 user-friendly, one-click advanced AI design tools aimed at making tasks such as swapping image backgrounds, perfecting images and videos, conducting virtual try-ons, and generating ads a hassle-free experience for SMEs.

Leveraging real-life e-commerce data from Alibaba International, a specialist in global digital trade and e-commerce, Pic Copilot improves product imagery and videos, resulting in superior performance compared to the original content. Initial tests have shown an impressive double-digit average increase in click-through rates.

The application of Pic Copilot's first two versions revealed that SMEs and key opinion leaders (KOLs) prioritize graphics that drive sales rather than merely focusing on aesthetics. The latest iteration of the model is built on 250 million parameters and utilizes a novel data annotation method centered around sales metrics. By analyzing how various background elements in images influence click-through rates across 240 product categories, the AI model has been trained not only on visual appeal but also to enhance sales performance.

U.S. Launch Highlights

Pic Copilot introduces innovative features such as virtual try-on tailored for multiple skin tones and body types, featuring more than 160 models across four major skin tones.

The platform allows users to upload personal images, enabling fashion entrepreneurs and KOLs to serve as models in their own product try-on photos. This feature eliminates the need of hiring professional models or conducting photoshoots, ultimately saving both time and resources.

Additionally, Pic Copilot has introduced U.S.-specific graphic theme templates tailored to national holidays and celebrations such as Independence Day, Thanksgiving, and St. Patrick's Day.

Successful Black Friday Trial

During the Black Friday trial period, over 35,000 users worldwide leveraged Pic Copilot to create marketing materials. Black Friday-related content generated by entrepreneurs and KOLs using Pic Copilot was subsequently utilized more than 200,000 times, providing average savings of over $200 per user. Meanwhile, the virtual try-on feature assisted over 10,000 merchants in generating more than 80,000 model images, saving each merchant thousands in shooting expenses.

Pic Copilot now offers 50 free credits to newly registered U.S. SMEs, supporting them to refresh marketing materials for up to 15 products without any cost. Subscription data collected to date reveals that over 60% of users opted to renew their marketing materials, eager to harness Pic Copilot's AI capabilities to boost marketing efficiency.

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About Alibaba International Digital Commerce Group
Alibaba International Digital Commerce Group is dedicated to supporting the development of global digital trade with AI-powered technology. It operates various platforms with distinctive business models, covering multiple countries and regions around the world.

Media Contact
Lingnan Cui
Alibaba International
cuilingnan.cln@alibaba-inc.com

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SOURCE Alibaba International

FAQ

What is Alibaba's (BABA) Pic Copilot and when was it launched in the US?

Pic Copilot is an AI-powered e-commerce design tool launched by Alibaba International in the US on December 5, 2024, offering 12 one-click AI design tools for SMEs to enhance product imagery and marketing materials.

How many users utilized BABA's Pic Copilot during Black Friday 2024?

Over 35,000 users worldwide used Pic Copilot during the Black Friday trial period, generating more than 200,000 pieces of content.

What are the key features of Alibaba's (BABA) Pic Copilot tool?

Pic Copilot features 12 AI design tools including background swapping, image/video enhancement, virtual try-ons with 160+ models across four skin tones, and ad generation capabilities.

How many free credits does BABA offer to new US SMEs on Pic Copilot?

Alibaba offers 50 free credits to newly registered U.S. SMEs, allowing them to refresh marketing materials for up to 15 products at no cost.