BALLYS Stock Price, News & Analysis

The Cleveland Browns have partnered with Bally's Interactive to establish a long-term sports betting agreement, pending regulatory approvals. This partnership will feature a Bally-themed lounge at FirstEnergy Stadium, the launch of the Bally Bet Sportsbook app in Ohio, and free-to-play gaming for fans. Scheduled to coincide with the anticipated sports betting launch in Ohio by January 1, 2023, it marks Bally's 18th state for online sports betting access. Both organizations aim to enhance fan engagement through innovative gaming experiences.

Bally's Corporation (NYSE: BALY) will announce its financial results for Q1 2022 on May 5, 2022, before the market opens. A conference call will take place at 8:00 a.m. EST on the same day, accessible at (877) 830-2589, with conference ID BALY1Q2022. Interested parties can also listen online via Bally's website. The company operates 14 casinos across 10 states and has a growing portfolio that includes sports betting and iGaming. Bally's is set to expand with the Tropicana Las Vegas acquisition and a new casino in State College, PA.

Snipp Interactive Inc. (TSX-V: SPN; OTCPK: SNIPF) has announced a $5 million investment from Bally's Corporation (NYSE: BALY), which will entitle Bally's to nominate a director to Snipp's board and grant them a right of first refusal on asset sales. This investment will result in Bally's owning approximately 9% of Snipp's shares. The two companies will also enter into commercial agreements, making Bally's the exclusive gaming partner for Snipp's loyalty gaming platform, Gambit. Deployment of SnippLOYALTY software across Bally's properties is set to begin in Q2 2022.

Bally's Corporation (NYSE: BALY) has completed a $150 million sale-leaseback transaction with Gaming & Leisure Properties, Inc. (GLPI) involving the Bally's Quad Cities in Rock Island, IL, and Bally's Black Hawk in Black Hawk, CO. The initial annual fixed rent for these properties is set at $12 million, with future increases expected. This strategic move enhances Bally's Master Lease with GLPI while expanding its casino portfolio, which includes 14 casinos in 10 states. The company aims to bolster its omni-channel gaming presence, furthering its growth in online sports betting and iGaming.

Gaming Arts has announced a five-year exclusive content agreement with Gamesys, a subsidiary of Bally Corporation (NYSE: BALY). This partnership will allow Gamesys to utilize Gaming Arts' comprehensive library of electronic gaming machines for online real money gaming markets globally. The collaboration aims to enhance Gamesys' online portfolio with successful casino slot games, alongside the development of new titles. Both companies express excitement for this strategic move into online gaming, marking a significant milestone for Gaming Arts.

Bally's Interactive has launched 'Bally Bracket: $100K Overtime,' a free-to-play game offering fans a chance to win up to $100,000 in prizes during the NCAA Men's Basketball Tournament. Entries are allowed until April 2, 2022, and players can predict outcomes of the Final Four matchups. This follows the initial Bally Bracket, which featured a $100 million grand prize but ended early due to major upsets. The prize pool includes one $50,000 winner, one $25,000 winner, and several smaller prizes, designed to keep fans engaged as the tournament concludes.

Bally's Corporation (NYSE: BALY) has appointed Bobby Lavan as Chief Financial Officer, succeeding Steve Capp, who will depart to pursue other opportunities. Lavan previously served as Senior VP of Finance & Investor Relations at Bally's since May 2021, where he was instrumental in the acquisition and integration of Gamesys. His background includes CFO roles at Turning Point Brands and General Wireless Operations. CEO Lee Fenton expressed confidence that Lavan's experience will drive future growth and financial strategy. Lavan's appointment awaits customary regulatory approvals.

Bally's Interactive announced the launch of Bally Bracket, a free-to-play game offering a jackpot prize of $100 million for correctly predicting all games in the NCAA Men's Division I Basketball Tournament. Additionally, $100,000 in random cash prizes will also be awarded. The game registration starts on March 7, 2022, with brackets available after March 13, 2022, and closing on March 17, 2022.

Bally's will leverage its media partnership with Sinclair Broadcast Group for promotional efforts.

Bally's Corporation (NYSE: BALY) reported Q4 2021 revenue of $547.7 million, an increase from $118.1 million in Q4 2020. However, the company faced a net loss of $115.3 million compared to a profit of $20.2 million in the prior year. Adjusted EBITDA rose to $119.4 million, up from $21.1 million year-over-year. Bally's outlined 2022 guidance, forecasting revenue between $2.4 billion and $2.5 billion and Adjusted EBITDA ranging from $560 million to $580 million. The company is focusing on integrating acquired assets and strategic growth initiatives.