Bandwidth and Out There Media Partner to Launch RCS Messaging in U.S. for Leading Global Brands

Rhea-AI Summary

Bandwidth (NASDAQ: BAND) has announced a strategic partnership with Out There Media to introduce RCS (Rich Communication Services) messaging capabilities to the U.S. market. The collaboration combines Bandwidth's Communications Cloud with Out There Media's Mobucks™ platform and new MessagingStudio campaign builder.

Out There Media has an impressive track record with Fortune 500 brands, consistently achieving 50x better results than typical digital ad benchmarks through their RCS campaigns. The partnership aims to enable advanced mobile-first brand engagement at scale, leveraging Bandwidth's infrastructure and Out There Media's proven expertise in RCS messaging.

Insights

Technology Communications Analyst

Bandwidth's partnership with Out There Media brings proven RCS messaging to US enterprises, potentially driving new revenue streams through enhanced customer engagement capabilities.

Bandwidth's new partnership with Out There Media represents a strategic move to capitalize on the growing Rich Communication Services (RCS) market in the United States. RCS messaging is the next evolution beyond traditional SMS, offering richer, more interactive mobile experiences with significantly higher engagement rates - the press release notes campaigns showing 50x better results than typical digital ad benchmarks.

The partnership combines Bandwidth's established Communications Cloud infrastructure with Out There Media's Mobucks™ platform and new MessagingStudio campaign builder. This integration enables enterprise clients to create immersive customer experiences through RCS campaigns at scale. Out There Media brings significant credibility to this partnership, having already worked with major global brands including Netflix, Coca-Cola, Unilever, Disney, Samsung, Nestlé, Starbucks, McDonald's, Johnson & Johnson and Heineken.

According to IDC research cited in the announcement, RCS for Business is positioned to become "the fastest-growing enterprise communications channel in North America" in the coming years. This suggests Bandwidth is positioning itself early in a potentially high-growth market segment.

For Bandwidth, which already delivers billions of messages for enterprises, this partnership enhances their product portfolio by adding advanced RCS capabilities that enterprise customers increasingly demand. The company's emphasis on its "trusted cloud infrastructure" paired with Out There Media's "innovation leadership" signals a complementary relationship designed to accelerate adoption of these enhanced messaging capabilities in the U.S. market.

Combines Out There Media's award-winning Mobucks™ platform and new MessagingStudio campaign builder with Bandwidth's trusted, software-driven network to deliver secure, scalable RCS campaigns

RALEIGH, N.C., Sept. 16, 2025 /PRNewswire/ -- At its Reverb25 product keynote today, Bandwidth Inc. (NASDAQ: BAND), a leading global enterprise cloud communications company, announced a partnership with Out There Media, a global leader and innovator in RCS, to bring next-generation RCS for Business capabilities to the U.S. market. The partnership combines the reach and reliability of Bandwidth's software-driven Communications Cloud with Out There Media's proven, award-winning Mobucks™ platform and new MessagingStudio self-serve campaign builder to power advanced, mobile-first RCS brand engagement at scale.

Out There Media, headquartered in Vienna, Austria, has built a strong reputation with leading Fortune 500 global brands, including Netflix, Coca-Cola, Unilever, Disney, Samsung, Nestlé, Starbucks, McDonald's, Johnson & Johnson and Heineken. Its award-winning Mobucks™ platform is consistently delivering RCS campaigns with 50x better results than typical digital ad benchmarks.

"RCS is the next frontier for consumer engagement, and we've partnered with Bandwidth to combine their trusted cloud infrastructure with our innovation leadership," said Kerstin Trikalitis, CEO and Co-Founder of Out There Media. "With our Mobucks™ platform and our leading-edge RCS campaign builder MessagingStudio, together with our strong record of success in other RCS markets, global brands can now have access to this new, high-impact messaging channel in one of the world's most influential consumer economies."

"Enterprises already trust Bandwidth to deliver billions of messages with the scale, control and reliability they need to achieve breakthrough outcomes," said John Bell, Bandwidth's Chief Product Officer. "As a leading provider of mission-critical communications to multinational brands, we're a natural fit for Out There Media to unleash the next wave of branded consumer engagement through RCS."

According to IDC^Ⓡ, RCS for Business is gaining momentum as enterprises invest in richer, more interactive mobile experiences.

"RCS offers a diverse and dynamic range of capabilities that has proven to be exponentially more effective than SMS," said Courtney Munroe, Research Vice President, Worldwide Telecommunications Research, IDC. "It is poised to become the fastest-growing enterprise communications channel in North America and around the world over the next few years."

Watch a video clip from the RCS for Business demo at today's Reverb25 event.

Brands and agencies can access Out There Media's Mobucks mobile engagement platform and MessagingStudio, the company's self-serve RCS campaign builder, to build immersive customer experiences.

Bandwidth's RCS for Business solution is designed for enterprises and digital engagement platforms ready to lead in RCS innovation. This new offering will provide access to an out-of-the-box agent design tool, robust analytics and seamless connectivity, laying the foundation for commercial RCS at scale.

The Bandwidth logo is a registered trademark of Bandwidth Inc. in the United States and/or other countries. All other marks are the property of their respective owners.

About Out There Media
Out There Media, headquartered in Austria, is a global leader in Rich Messaging (RCS), enabling brands, agencies, and mobile operators to create highly interactive, mobile-first customer experiences that drive exceptional engagement, conversion, and loyalty. Its award-winning Mobucks™ platform and innovative campaign builder, MessagingStudio, deliver measurable results at scale. The Company is trusted by leading Fortune 500 brands such as Unilever, Disney, Starbucks, Budweiser, Netflix, and McDonald's, as well as major mobile operators including Vodafone, O2 Telefónica, BT, Orange, T-Mobile, Starhub and MTN Group. For more information, visit www.out-there-media.com.

About Bandwidth Inc.
Bandwidth (NASDAQ: BAND) is a global cloud communications software company that helps enterprises deliver exceptional experiences through voice calling, text messaging and emergency services. Our solutions and our Communications Cloud, covering 65+ countries and over 90 percent of global GDP, are trusted by all the leaders in unified communications and cloud contact centers–including Amazon Web Services (AWS), Cisco, Google, Microsoft, RingCentral, Zoom, Genesys and Five9–as well as Global 2000 enterprises and SaaS builders like Docusign, Uber and Yosi Health. As a founder of the cloud communications revolution, we are the first and only global Communications Platform-as-a-Service (CPaaS) to offer a unique combination of composable APIs, AI capabilities, owner-operated network and broad regulatory experience. Our award-winning support teams help businesses around the world transform their communications every day. For more information, visit Bandwidth.com.

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SOURCE Bandwidth Inc.

FAQ

What is the new partnership between Bandwidth and Out There Media?

Bandwidth and Out There Media have partnered to bring RCS (Rich Communication Services) messaging capabilities to the U.S. market, combining Bandwidth's Communications Cloud with Out There Media's Mobucks™ platform and MessagingStudio campaign builder.

Which major brands have used Out There Media's RCS platform?

Out There Media has worked with leading Fortune 500 brands including Netflix, Coca-Cola, Unilever, Disney, Samsung, Nestlé, Starbucks, McDonald's, Johnson & Johnson, and Heineken.

How effective is Out There Media's Mobucks platform for RCS campaigns?

The Mobucks™ platform consistently delivers RCS campaigns with 50x better results than typical digital ad benchmarks.

What does IDC predict about RCS messaging growth?

According to IDC, RCS for Business is expected to become the fastest-growing enterprise communications channel in North America and globally over the next few years.

What tools will brands have access to through this BAND partnership?

Brands will have access to Out There Media's Mobucks mobile engagement platform and MessagingStudio, a self-serve RCS campaign builder, along with Bandwidth's out-of-the-box agent design tool and robust analytics.