BlackBerry Radar and Max-Atlas Partner to Maximize ROI for Supply Chain Logistics Companies

Rhea-AI Impact
Rhea-AI Sentiment
(Very Positive)
Rhea-AI Summary
BlackBerry Limited partners with Max-Atlas to integrate asset tracking technology into container chassis manufacture, enhancing supply chain logistics efficiency and customer service.
  • None.
  • None.

The collaboration between BlackBerry and Max-Atlas introduces a significant enhancement in the asset management capabilities within the supply chain industry. Integrating BlackBerry Radar technology at the point of manufacture ensures that the chassis are equipped with advanced tracking capabilities from the outset. This kind of integration is pivotal as it streamlines the process of asset tracking, potentially reducing the time and resources typically involved in aftermarket installations.

From a supply chain perspective, the real-time data provided by BlackBerry Radar on asset location, utilization and performance can lead to more informed decision-making. For logistics companies, this means the ability to optimize routing, reduce idle times and improve overall asset utilization. In the long term, the enhanced visibility and control over assets can translate into cost savings and increased customer satisfaction due to better service delivery.

BlackBerry Radar's integration into Max-Atlas' manufacturing process is a strategic move that showcases the increasing role of IoT (Internet of Things) in industrial applications. The ruggedness and low maintenance of BlackBerry Radar devices, coupled with the extended battery life, address common concerns regarding the durability and longevity of telematics solutions in harsh operational environments.

Moreover, the telematics data collected by BlackBerry Radar can be leveraged for advanced analytics, leading to predictive maintenance and operational insights that were previously difficult to obtain. This technological advancement could set a new standard in the industry, prompting competitors to follow suit and potentially driving innovation and growth within the asset tracking market.

This partnership could have positive implications for the financial performance of both BlackBerry and Max-Atlas. For BlackBerry, the deal represents an expansion of its Radar technology into new manufacturing processes, potentially opening up additional revenue streams. The value proposition of enhanced asset tracking capabilities may also drive demand for Max-Atlas' products, as customers seek to invest in chassis that offer built-in advanced technology.

Investors and stakeholders should monitor the adoption rate of Max-Atlas' chassis equipped with BlackBerry Radar, as it could serve as an indicator of the market's reception to integrated tracking solutions. Additionally, the operational efficiencies and cost savings for logistics companies could result in increased market share and customer loyalty for both BlackBerry and Max-Atlas, ultimately impacting their bottom lines.

Canadian industry leaders sign co-operative deal to install world-class asset tracking technology at point of chassis manufacture

WATERLOO, ON, March 4, 2024 /PRNewswire/ -- BlackBerry Limited (NYSE: BB; TSX: BB) today announced a three-year co-operative agreement with intermodal container chassis manufacturer, Max-Atlas. The deal between the two Canadian industry leaders will make BlackBerry Radar® asset tracking and monitoring technologies available for installation during manufacture of Max-Atlas' range of products.  The combination will help supply chain logistics organizations derive lasting return on investment in Max-Atlas' high performance container chassis with BlackBerry Radar data on operational performance. 

BlackBerry Radar offers intelligent insights into how a company's assets are being used, allowing for improved operational efficiencies and better customer service.  BlackBerry Radar devices are rugged and low maintenance, equipped with batteries that last up to five years or more.  When installed on a quality-engineered Max-Atlas chassis, customers gain insight on asset location, along with vital utilization performance, safety and security data.  This information can enable maximum return on investment for supply chain and logistics operators.

"It's exciting to bring together two class-leading Canadian companies that offer such a strong synergy to customers in the logistics market," commented Christopher Plaat, SVP and General Manager, BlackBerry Radar.  "BlackBerry Radar, known to be a reliable and resilient asset tracking solution, can now be installed during Max-Atlas' production process so that customers can best utilize, secure and track their new chassis from day one."

"This partnership with BlackBerry Radar aligns with our vision to bring innovating solutions to our customers," added Stéphane Guérin, President and CEO at Max-Atlas. "Once customers have invested in our intermodal container chassis, it makes sense to help them maximize their assets through pre-installed best-in-class telematics with BlackBerry Radar. We look forward to delivering value to our mutual customers."

For more information on BlackBerry, visit

About BlackBerry

BlackBerry (NYSE: BB; TSX: BB) provides intelligent security software and services to enterprises and governments around the world. The company's software powers over 235M vehicles. Based in Waterloo, Ontario, the company leverages AI and machine learning to deliver innovative solutions in the areas of cybersecurity, safety and data privacy, and is a leader in the areas of endpoint security management, encryption, and embedded systems. BlackBerry's vision is clear - to secure a connected future you can trust.

For more information, visit and follow @BlackBerry.

Trademarks, including but not limited to BLACKBERRY and EMBLEM Design, are the trademarks or registered trademarks of BlackBerry Limited, and the exclusive rights to such trademarks are expressly reserved. All other trademarks are the property of their respective owners. BlackBerry is not responsible for any third-party products or services.

Media Contacts:
BlackBerry Media Relations
+1 (519) 597-7273 

Jo-Annie Pinto
Strategic Communications Advisor for Max-Atlas
+1 (514) 664-4995

Cision View original content to download multimedia:

SOURCE BlackBerry Limited


What is the partnership about between BlackBerry Limited and Max-Atlas?

The partnership involves integrating BlackBerry Radar asset tracking and monitoring technologies into Max-Atlas' container chassis during manufacture.

What benefits does BlackBerry Radar offer to supply chain logistics organizations?

BlackBerry Radar provides intelligent insights into asset usage, operational efficiencies, customer service improvement, safety, and security data.

How long do BlackBerry Radar batteries last?

BlackBerry Radar devices are equipped with batteries that can last up to five years or more.

Who commented on the partnership from BlackBerry Limited?

Christopher Plaat, SVP and General Manager of BlackBerry Radar, commented on the partnership.

What is the vision of Max-Atlas related to the partnership with BlackBerry Limited?

Max-Atlas aims to bring innovative solutions to customers by maximizing asset utilization through pre-installed telematics with BlackBerry Radar.

BlackBerry Limited


BB Rankings

BB Latest News

BB Stock Data

Software and Other Prerecorded Compact Disc, Tape, and Record Reproducing
United States of America

About BB

who we are blackberry is a mobile-native software and services company dedicated to securing the enterprise of things. blackberry secure software provides the embedded intelligence for the enterprise of things so that the internet of things can thrive. what we do today’s blackberry is a software company with a standard of security for managing the network of mobile and wearable devices, desktops and laptops, and other endpoints within enterprises. in addition to developing and providing applications, our blackberry secure platform enables enterprises and independent developers to create applications for smartphones, medical devices, connected cars, consumer appliances and industrial machinery, and much more. the result is a secure enterprise of things where enterprise customers can transform their organizations for 360-degree secure mobility and have complete confidence in their endpoint management. blackberry secure applications are showing up in every industry where secure mobile com