UGREEN Partners with Best Buy, Significantly Expanding Retail Presence Across the United States

Rhea-AI Summary

UGREEN has announced a significant partnership with Best Buy (BBY), making its electronic devices and accessories available on BestBuy.com and in hundreds of physical stores across the United States. The collaboration marks a major expansion of UGREEN's North American presence, allowing the company to reach a broader customer base through Best Buy's extensive retail network.

The partnership will feature a curated selection of UGREEN's popular products, including the 45W Charger with Retractable Cable, Nexode Power Bank series (20000mAh 130W and 12000mAh 100W models), Magnetic Wireless Charger 15W, Nexode USB-C Charger 30W, and the MagFlow 2-in-1 Magnetic Wireless Charging Station.

Positive

• Expanded distribution through Best Buy's extensive retail network and online platform
• Access to Best Buy's large customer base and trusted retail brand
• Strategic expansion in the North American market
• Potential for increased sales through physical and digital channels

Negative

• Increased competition in Best Buy's retail environment
• Potential margin pressure from retail partnership

Insights

Retail Distribution Analyst

Best Buy expands product selection with UGREEN partnership, increasing traffic potential and reinforcing its accessory ecosystem strategy against declining electronics sales.

This partnership with UGREEN represents a strategic addition to Best Buy's product ecosystem, particularly in the high-margin accessories category. Best Buy is incorporating UGREEN's charging solutions across hundreds of physical locations and on BestBuy.com, which should help bolster its accessories segment amid challenging broader electronics sales trends.

The deal focuses on six specific UGREEN products, primarily mobile charging solutions including power banks, wireless chargers, and USB-C chargers. These high-utility, repeat-purchase items typically carry stronger margins than major electronics, supporting Best Buy's profitability in a challenging retail environment.

This partnership has three key strategic implications:

• It enhances Best Buy's accessory ecosystem which drives attachment sales and repeat customer visits
• It creates new cross-selling opportunities with mobile devices, laptops, and other electronics
• It expands Best Buy's premium accessories segment in the growing charging solutions category

Notably, Best Buy continues to pursue its long-term strategy of curating premium brands to differentiate from mass-market retailers and online competitors. By adding UGREEN's innovative charging solutions to its product mix, Best Buy strengthens its position as a specialized electronics destination while addressing consumer demand for quality charging accessories as people accumulate more electronic devices.

UGREEN's innovative electronic devices and accessories now available on BestBuy.com and in hundreds of Best Buy retail stores nationwide.

WILMINGTON, Del., May 26, 2025 /PRNewswire/ -- UGREEN, a global innovator in consumer electronics, today announced that Best Buy, the world's largest specialty consumer electronics retailer, now offers UGREEN's sought-after products to Best Buy customers via BestBuy.com and hundreds of Best Buy brick-and-mortar locations across the United States.

Since its founding, UGREEN has focused on delivering technologically advanced products that meet the evolving needs of consumers. This partnership with Best Buy is a major strategic initiative for UGREEN and marks a significant step in its continued North American expansion, and aligns perfectly with a core mission to make high-quality, user-focused technology more accessible. By partnering with a trusted retail leader like Best Buy, UGREEN will serve an even broader audience seeking reliable and innovative electronic solutions to improve their lives.

"We are thrilled to be working with Best Buy, a household name synonymous with consumer electronics in the United States," said Nancy Yu, the Overseas Sales Director of UGREEN. "This collaboration allows us to connect with a vast new customer base and offer them our cutting-edge charging solutions and accessories directly through Best Buy's extensive digital and physical retail network and leverage their ability to help customers choose the best options to fit their unique needs. It's a significant step forward in our mission to provide value and innovation to consumers across North America." 

A curated selection of UGREEN's popular mobile accessory products will be available to Best Buy customers, including:

• UGREEN 45W Charger with Retractable Cable: Offers powerful 45W USB-C charging with the convenience of an integrated, tangle-free retractable cable.
• UGREEN Nexode Power Bank 20000mAh 130W: A high-capacity portable charger with massive 130W total output, capable of charging laptops and multiple devices on the go.
• UGREEN Nexode Power Bank 12000mAh 100W: Compact yet potent portable power with 100W fast charging capability for all your devices, including laptops.
• UGREEN Magnetic Wireless Charger 15W: Delivers fast and reliable magnetic wireless charging for Qi-enabled devices.
• UGREEN Nexode USB-C Charger 30W: A compact and foldable GaN charger providing efficient 30W USB-C charging, ideal for travel.
• UGREEN MagFlow 2-in-1 Magnetic Wireless Charging Station: Conveniently charge two compatible devices simultaneously with secure magnetic alignment.

About UGREEN

Since 2012, UGREEN has been dedicated to creating innovative electronic devices and accessories that are both technologically advanced and affordable for consumers. Its user-focused approach lies at the core of the brand, which has earned the trust of over 200 million users globally.

About Best Buy

Best Buy (NYSE: BBY) is the world's largest specialty consumer electronics retailer. Best Buy's purpose is to enrich lives through technology, which Best Buy do by providing their customers a unique mix of advice, products and services in our stores, online, and in homes. More information can be found at https://www.bestbuy.com/. 

Contact: pr@ugreen.com

 

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SOURCE UGREEN GROUP LIMITED

FAQ

What products will UGREEN sell through Best Buy (BBY) stores?

UGREEN will sell various charging accessories including the 45W Charger with Retractable Cable, Nexode Power Banks (20000mAh 130W and 12000mAh 100W), Magnetic Wireless Charger 15W, Nexode USB-C Charger 30W, and MagFlow 2-in-1 Magnetic Wireless Charging Station.

How will the UGREEN partnership affect Best Buy's (BBY) retail presence?

The partnership will expand Best Buy's electronic accessories offering through both BestBuy.com and hundreds of physical store locations across the United States.

When will UGREEN products be available at Best Buy (BBY)?

The partnership was announced on May 26, 2025, with UGREEN products becoming available through BestBuy.com and hundreds of Best Buy retail stores nationwide.

What is the significance of the UGREEN and Best Buy (BBY) partnership?

The partnership represents a major strategic expansion for UGREEN in North America, providing access to Best Buy's extensive retail network and customer base while making their products more accessible to U.S. consumers.