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Brunswick Corp Stock Price, News & Analysis

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Welcome to our dedicated page for Brunswick news (Ticker: BC), a resource for investors and traders seeking the latest updates and insights on Brunswick stock.

News for Brunswick Corporation (NYSE: BC) focuses on its role in the marine recreation and marine technology sectors. Company announcements cover earnings releases, capital markets activity, marine propulsion partnerships, product showcases, and technology demonstrations that are relevant to investors and boating industry observers.

Brunswick regularly issues news releases about its quarterly and full-year financial results, accompanied by earnings conference calls and investor presentations. These updates are announced through advisory releases and Form 8-K filings, with full-text results made available through the company’s investor channels and the SEC’s EDGAR system.

Another recurring theme in Brunswick’s news is capital structure management. In late 2025, the company announced a cash tender offer for its 5.100% Senior Notes due 2052, later increasing the tender cap and reporting early tender results and pricing details. Separate announcements disclosed full and partial redemptions of other senior notes, providing insight into Brunswick’s approach to long-term debt.

Operational and market news includes performance at major boat shows and technology events. At the 2025 Fort Lauderdale International Boat Show, Brunswick reported unit sales and revenue increases across its boat brands and record Mercury Marine outboard share. At CES 2026, Brunswick described its largest-ever marine technology showcase, featuring autonomous boating systems, AI-driven simulators, and technology-rich boats from brands such as Sea Ray, Navan, and Lund.

Partnership and product news from Mercury Marine, a division of Brunswick, highlights exclusive multi-year supply agreements with boat manufacturers such as Axopar Boats and Saxdor Yachts. These releases describe how Mercury outboards power partner fleets and appear at major boat shows.

Investors and enthusiasts who follow BC news can track earnings announcements, dividends, debt tenders and redemptions, technology launches, and strategic propulsion partnerships in one place.

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On January 4, 2022, Brunswick Corporation (NYSE: BC) announced a virtual power purchase agreement (VPPA) with Vesper Energy to secure clean solar energy for its global operations. The deal aims to supply approximately 57 MW of renewable energy annually from Vesper's 500 MW Hornet Solar project in Texas, expected to be operational by late 2023. Brunswick's commitment to sustainability is underscored by various recognitions in 2021 for its ESG initiatives, including being included in Forbes' lists for diversity and responsibility.

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Brunswick Corporation (NYSE: BC) announced its decision to not participate in-person at the 2022 Consumer Electronics Show (CES) due to rising COVID-19 infection rates and concerns surrounding the omicron variant. CEO Dave Foulkes confirmed that the company will engage virtually, promoting its Next Wave strategy and showcasing award-winning products through digital platforms. Brunswick plans to return to in-person participation at CES 2023.

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Brunswick Corporation (NYSE: BC) announced its participation in the 2022 Virtual Consumer Electronics Show (CES) Media Days scheduled for January 5-8, 2022. CEO Dave Foulkes detailed the company's Next Wave strategy, focusing on ACES: autonomy, connectivity, electrification, and shared access. Highlighted innovations include Mercury's V12, 600HP Verado propulsion system, advancements in autonomous boating via augmented reality simulations, and a partnership with E1 racing series for electric powerboat technology. The media presentation can be viewed on Brunswick's official site.

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Freedom Boat Club, part of Brunswick Corporation (NYSE: BC), has acquired the Rhode Island franchise operation, including all four current locations and rights for future expansion. This acquisition enhances Brunswick's growth strategy in top boating markets, following recent purchases in New York and Connecticut. With this expansion, Freedom Boat Club aims to strengthen its regional presence and operational efficiencies. The former franchise owner, Richard Cromwell, will assist in the transition, ensuring business continuity and the legacy of exceptional on-water experiences for members.

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Freedom Boat Club, a part of Brunswick Corporation (NYSE: BC), announced the opening of its 300th location in Boston and Cape Cod, co-owned by franchisees Matt Carrick and Matt O'Connor. This marks an increase from 170 to 300 locations since Brunswick's acquisition in May 2019, growing total memberships to over 46,000 across 33 states, Canada, and Europe. The club completed over 425,000 boating trips in 2021, showcasing significant growth and commitment to enhancing the boating experience. The new location will open for the 2022 season at Safe Harbor Plymouth.

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Brunswick Corporation (NYSE: BC) announces the appointment of Jill Wrobel as Executive Vice President and Chief Human Resources Officer (CHRO), effective December 8, 2021. Wrobel, who joined the company in December 2020, has previously led human resources strategy and will now oversee all HR functions. She succeeds Brenna Preisser, who has transitioned to focus on strategy and business acceleration. CEO Dave Foulkes praised the succession process and Wrobel’s contributions, emphasizing a commitment to enhancing workforce performance.

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Brunswick Corporation (NYSE: BC) has announced a significant expansion of its boat manufacturing facility in Reynosa, Mexico, adding 150,000 square feet to its current footprint of 235,000 square feet. This expansion will increase production capacity by nearly 60%, supporting the growing demand for brands like Bayliner and Sea Ray. The investment will create over 600 jobs in the local community, with the first boat expected to be produced by late 2023. This move aligns with Brunswick's strategy for efficient growth and follows multiple expansions throughout 2021.

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Mercury Marine, part of Brunswick Corporation (NYSE: BC), will open a new 512,000 sq. ft. distribution center near Indianapolis by October 2022. This strategic facility aims to enhance delivery and service, reducing logistics costs. The current distribution center in Fond du Lac will be repurposed for manufacturing, expanding production capabilities to meet record demand for propulsion systems. Additionally, Mercury is expanding its Fond du Lac campus by 100,000 sq. ft. for foundry and machining, reflecting an investment exceeding $1.7B since 2009. These initiatives are crucial for supporting global customer needs.

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Land ‘N’ Sea, a division of Brunswick Corporation (NYSE:BC), has reported a significant 30% increase in sales during its 2021 show season, following a successful virtual program launched in 2020 amidst the pandemic. In-person attendance rose nearly 20% compared to the last physical event in 2019. The company emphasizes a hybrid format for future events, combining in-person and virtual experiences, which has resonated well with attendees. The president attributed this success to the strong partnership with dealers, who have been proactive in stocking inventory ahead of a promising 2022 for the marine industry.

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FAQ

What is the current stock price of Brunswick (BC)?

The current stock price of Brunswick (BC) is $88.64 as of January 16, 2026.

What is the market cap of Brunswick (BC)?

The market cap of Brunswick (BC) is approximately 5.8B.
Brunswick Corp

NYSE:BC

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BC Stock Data

5.77B
63.99M
0.85%
109.32%
9.05%
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