Welcome to our dedicated page for Brunswick news (Ticker: BC), a resource for investors and traders seeking the latest updates and insights on Brunswick stock.
News for Brunswick Corporation (NYSE: BC) focuses on its role in the marine recreation and marine technology sectors. Company announcements cover earnings releases, capital markets activity, marine propulsion partnerships, product showcases, and technology demonstrations that are relevant to investors and boating industry observers.
Brunswick regularly issues news releases about its quarterly and full-year financial results, accompanied by earnings conference calls and investor presentations. These updates are announced through advisory releases and Form 8-K filings, with full-text results made available through the company’s investor channels and the SEC’s EDGAR system.
Another recurring theme in Brunswick’s news is capital structure management. In late 2025, the company announced a cash tender offer for its 5.100% Senior Notes due 2052, later increasing the tender cap and reporting early tender results and pricing details. Separate announcements disclosed full and partial redemptions of other senior notes, providing insight into Brunswick’s approach to long-term debt.
Operational and market news includes performance at major boat shows and technology events. At the 2025 Fort Lauderdale International Boat Show, Brunswick reported unit sales and revenue increases across its boat brands and record Mercury Marine outboard share. At CES 2026, Brunswick described its largest-ever marine technology showcase, featuring autonomous boating systems, AI-driven simulators, and technology-rich boats from brands such as Sea Ray, Navan, and Lund.
Partnership and product news from Mercury Marine, a division of Brunswick, highlights exclusive multi-year supply agreements with boat manufacturers such as Axopar Boats and Saxdor Yachts. These releases describe how Mercury outboards power partner fleets and appear at major boat shows.
Investors and enthusiasts who follow BC news can track earnings announcements, dividends, debt tenders and redemptions, technology launches, and strategic propulsion partnerships in one place.
Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC), has acquired the Freedom Boat Club of New York franchise, expanding its presence across six locations in the area including Long Island and New York City. This acquisition follows a recent purchase in Chicago, highlighting the company’s rapid growth strategy. The New York club currently boasts over 600 memberships, growing nearly 30% annually. Freedom Boat Club now has a total of seven corporate territories, positioning itself strongly in key boating markets across the U.S. and internationally.
Freedom Boat Club, part of Brunswick Corporation (NYSE: BC), has officially opened its first company-owned location in the UK, located in Portsmouth. This marks a significant step in Freedom Boat Club's European expansion, which currently includes locations in France. The club aims to attract consumers interested in boating without ownership, bolstered by a nearly 10% increase in UK boat sales in 2020. Membership sales are underway, with the club set to officially open in Summer 2021. This location is Freedom's sixth corporate territory, joining several in the United States.
Brunswick Corporation (NYSE:BC) announced a significant expansion of its i-Jet Innovation Lab at the University of Illinois, aiming to enhance its ACES (Autonomy, Connectivity, Electrification) strategy. The expanded facility will triple the current space and accommodate more students, supporting the recruitment of electrification and autonomy specialists. The lab fosters collaboration among students and industry leaders to innovate in areas like robotics and artificial intelligence. The grand opening is set for July 1, 2021, marking a crucial step in Brunswick's commitment to advancing the recreational boating experience.
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Brunswick Boat Group's Chief Marketing Officer, Lauren Beckstedt, has been named one of Boating Industry's 2021 40 Under 40 award winners.
Beckstedt, with over 15 years at Brunswick, has significantly advanced the company's brand marketing and digital initiatives. She launched Ripl, a community platform for boaters. Recognized for her leadership and innovative marketing, Beckstedt's efforts align with the growing diversity in the boating industry. This award highlights the potential of young leaders to drive the future success of recreational boating.
Brunswick Corporation (NYSE: BC) announced its acquisition of the Freedom Boat Club of Chicago franchise, encompassing four locations in Illinois and rights to develop new sites in Northern Illinois and Northwest Indiana. Membership at Illinois locations has grown by approximately 30% annually since 2014. This acquisition positions Freedom Boat Club as a significant player in the Chicago boating market, aiming to expand its footprint in the Upper Midwest. This marks Freedom's second acquisition in the past year, following Charleston, South Carolina.
Brunswick Corporation (NYSE: BC) has promoted Jason Arbuckle to Marine Autonomy Technology Lead, aiming to enhance its ACES strategy (Autonomy, Connectivity, Electrification & Shared Access) for improving boater experiences. Arbuckle, with a strong background in marine technology and extensive patent contributions, will spearhead automated solutions for the recreational marine industry. CEO Dave Foulkes emphasized the importance of automation in driving innovation in marine products. This leadership change aligns with Brunswick's focus on strengthening its technological capabilities in the sector.
Brunswick Corporation (NYSE: BC) will present at the Raymond James 42nd Annual Institutional Investor Conference on March 2, 2021, at approximately 9:10 am (EST). The presentation will be held virtually and can be accessed via the Brunswick website. Interested participants should log in 15 minutes early to prepare necessary software. The company is known for its leading consumer brands, including Mercury Marine and various boat brands and products.
Sea Ray celebrates the 45th anniversary of its Sundancer Series with the launch of the Sundancer 370 Outboard, a blend of elegance and performance. Designed to set new luxury standards in sport cruisers, it features a modernized design with enhanced space and functionality. Key elements include a U-shaped cockpit, chic interiors, and advanced technologies like Mercury Verado 300 engines. The boat is now available for order in North America. Sea Ray aims to elevate the boating experience through innovative designs and superior quality.
Brunswick Corporation (NYSE: BC) has declared a quarterly dividend of $0.27 per share, payable on March 15, 2021, to shareholders of record on February 23, 2021. This announcement underscores Brunswick's commitment to returning value to its shareholders while supporting its diverse portfolio of leading consumer brands in the marine industry, including Mercury Marine and Sea Ray.
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