Welcome to our dedicated page for Brunswick news (Ticker: BC), a resource for investors and traders seeking the latest updates and insights on Brunswick stock.
Brunswick Corporation reports developments across marine propulsion, boat brands, parts, accessories, electronics, and boating services. News commonly covers Mercury Marine propulsion systems, Navico Group electronics and electrical systems, Boston Whaler and Sea Ray boat brands, Freedom Boat Club operations, earnings releases, dividend declarations, and capital-market communications.
Company updates also include collaborations that apply Brunswick vessels, propulsion, and onboard technology to specialized marine platforms, franchise and corporate-club expansion within Freedom Boat Club, trade-show activity for premium boats and outboards, tariff and supply-chain commentary, and leadership changes within Brunswick Boat Group brands.
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Freedom Boat Club, a division of Brunswick Corporation (NYSE: BC), has announced the opening of its 250th location in Delran, New Jersey, set for spring 2021. The franchise network has expanded from 170 to 250 locations since May 2019, with a 61% increase in memberships totaling over 36,500 across 31 states, Canada, and Europe. In 2020, the club completed over 400,000 trips, emphasizing record growth. Freedom Boat Club was also recognized by Entrepreneur magazine as a Top Growth Franchise.
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Brunswick Corporation (NYSE: BC) has established the Rpl consumer advisory board to enhance the recreational boating experience. The board aims to include insights from new boaters, targeting increased engagement and product alignment. Brunswick's brands saw over 50% new boater warranty registrations, with a notable 99% increase in web traffic from women. The initiative strives to foster a more accessible, diverse boating culture, leveraging feedback to influence future strategies and innovations within the industry.
Brunswick Corporation (NYSE: BC), a leader in recreational boating, is enhancing its ACES strategy by appointing John Oenick as Director of Enterprise Electrification. This role aims to bolster the company's efforts in electrification and connectivity. Oenick's background includes significant experience in hybrid engine technology from his tenure at John Deere and strong roots in the automotive sector. Additionally, Brunswick's Fathom e-Power system, launched at CES 2020, exemplifies its commitment to eco-friendly boating. With growing electrification capabilities, Brunswick aims to lead innovation in the marine industry.
Brunswick Corporation (NYSE: BC) reported strong results at the 2020 Ft. Lauderdale International Boat Show. For three years running, Mercury Marine dominated outboard engine sales, achieving over half of all engines displayed. Despite lower attendance, Boston Whaler saw increased sales for key models, while Sea Ray performed well, introducing the new 370 Sundancer for 2021. Freedom Boat Club's local franchise doubled its membership sales compared to last year. CEO Dave Foulkes highlighted the company's innovative products and safety measures during the event.
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Brunswick Corporation (NYSE: BC) announced the election of Nancy Cooper as its new non-executive Board Chair, effective November 1, 2020, succeeding Manuel A. Fernandez, who is retiring after over 20 years. Cooper, the first female Chair in Brunswick's 175-year history, has served on the Board for seven years, previously chairing the Audit Committee. Reginald Fils-Aime will join the Board in January 2021, bringing the total to 10 members. Cooper emphasizes the company's strategic focus and expresses gratitude for Fernandez's leadership.