Barco, a leader in laser-powered cinema solutions, has launched the "Laser by Barco" marketing campaign. This initiative aims to educate audiences on the benefits of laser projection, such as increased brightness, richer colors, and higher contrast. The campaign has started in movie theaters across the U.S. and Canada, including AMC Theatres, Cinemark, and Cineplex, with global markets to follow.
The campaign features a new global cinema trailer, in-lobby displays, a new moviegoer website, digital banner ads, and social media content. Barco emphasizes the environmental benefits of laser technology, including up to 70% energy savings and reduced waste. Adam Cassels, VP of Marketing, and Carl Rijsbrack, SVP of Strategy & Marketing, highlight the campaign's goal of making laser technology relatable and showcasing its groundbreaking impact on cinema.
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Barco has launched TruePix, a new LED video wall platform designed for enterprise applications. The product features smart engineering, ensuring an easy installation process and a long-lasting, high-quality viewing experience. Key highlights include unmatched image quality, ecological efficiency, and robust support over a decade. TruePix utilizes the Infinipix Gen2 processor, offering features like low latency and color accuracy. This innovation positions Barco to meet diverse needs in various corporate environments effectively.