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This page contains historical news coverage for BowFlex Inc. (BFX), which operated as a fitness equipment manufacturer before filing for Chapter 11 bankruptcy in March 2024. The company was delisted from the New York Stock Exchange and subsequently ceased operations as an independent entity following its acquisition by Johnson Health Tech. This archive provides context on the company's history and the events leading to its bankruptcy and liquidation.
Historical news for BowFlex Inc. documented the company's evolution from Nautilus Inc., its product launches across the BowFlex, Schwinn, and Nautilus brand families, quarterly earnings reports, and the financial challenges that ultimately led to bankruptcy protection. Coverage included the company's efforts to compete in the connected fitness market through its JRNY digital platform, navigation of post-pandemic market conditions, and the stalking horse agreement that resulted in Johnson Health Tech acquiring substantially all company assets for $37.5 million.
Browse this archive to understand BowFlex Inc.'s business trajectory, the sporting goods manufacturing industry dynamics it faced, and the sequence of events from the November 2023 corporate rebranding through the March 2024 bankruptcy filing and subsequent delisting from the NYSE. While the BowFlex Inc. corporate entity no longer exists, the BowFlex and Schwinn brands continue under new ownership.
