Commerce Unlocks the Power of Feed Management for D2C and B2B Merchants with Launch of Feedonomics Surface
Commerce (Nasdaq: CMRC) on October 14, 2025 launched Feedonomics Surface, a self-service feed management solution that lets merchants create, manage and synchronize product catalogs for advertising channels such as Google Shopping and Meta.
The solution is available to BigCommerce merchants and targets direct-to-consumer and B2B brands, offering a free starter tier with upgrade paths, AI-driven product categorization, automated syncing, channel-specific data optimization, and manual overrides for control.
Commerce says future enhancements will add more agentic AI, generative AI features, additional advertising and marketplace channels, and expanded platform availability.
Commerce (Nasdaq: CMRC) il 14 ottobre 2025 ha lanciato Feedonomics Surface, una soluzione di gestione dei feed self-service che permette ai commercianti di creare, gestire e sincronizzare cataloghi di prodotti per canali pubblicitari come Google Shopping e Meta.
La soluzione è disponibile per i commercianti di BigCommerce e si rivolge a marchi direct-to-consumer e B2B, offrendo un livello starter gratuito con percorsi di upgrade, categorizzazione dei prodotti guidata dall'IA, sincronizzazione automatica, ottimizzazione dei dati specifica per canale e overrides manuali per il controllo.
Commerce afferma che i futuri miglioramenti aggiungeranno più IA agentica, caratteristiche di IA generativa, ulteriori canali pubblicitari e marketplace, e una maggiore disponibilità della piattaforma.
Commerce (Nasdaq: CMRC) el 14 de octubre de 2025 lanzó Feedonomics Surface, una solución de gestión de feeds de autoservicio que permite a los comerciantes crear, gestionar y sincronizar catálogos de productos para canales de publicidad como Google Shopping y Meta.
La solución está disponible para comerciantes de BigCommerce y se orienta a marcas direct-to-consumer y B2B, ofreciendo un nivel inicial gratuito con opciones de actualización, categorización de productos impulsada por IA, sincronización automática, optimización de datos específica por canal y anulaciones manuales para control.
Commerce dice que las mejoras futuras añadirán más IA agente, características de IA generativa, canales publicitarios y de marketplace adicionales, y una mayor disponibilidad de la plataforma.
Commerce (Nasdaq: CMRC)는 2025년 10월 14일에 Feedonomics Surface를 출시했으며, 이는 광고 채널(예: Google Shopping 및 Meta)을 위한 제품 카탈로그를 생성, 관리 및 동기화하는 셀프 서비스 피드 관리 솔루션입니다.
이 솔루션은 BigCommerce 상인에게 제공되며 직접 대 소비자(D2C) 및 B2B 브랜드를 대상으로 하며, 무료 스타터 계층과 업그레이드 경로, AI 기반 카테고리 분류, 자동 동기화, 채널별 데이터 최적화, 제어를 위한 수동 재정의를 제공합니다.
Commerce는 향후 개선 사항으로 더 많은 에이전트 AI, 생성형 AI 기능, 추가 광고 및 마켓플레이스 채널, 플랫폼 가용성 확대를 추가할 것이라고 말합니다.
Commerce (Nasdaq: CMRC) a lancé le Feedonomics Surface le 14 octobre 2025, une solution de gestion de flux en libre-service qui permet aux marchands de créer, gérer et synchroniser des catalogues de produits pour des canaux publicitaires tels que Google Shopping et Meta.
La solution est disponible pour les marchands BigCommerce et s’adresse aux marques direct-to-consumer et B2B, offrant un niveau de démarrage gratuit avec des options de mise à niveau, une catégorisation des produits pilotée par l’IA, une synchronisation automatique, une optimisation des données par canal et des substitutions manuelles pour le contrôle.
Commerce indique que les améliorations futures ajouteront plus d’IA agentielle, des fonctionnalités d’IA générative, des canaux publicitaires et marketplaces supplémentaires, et une disponibilité de la plateforme élargie.
Commerce (Nasdaq: CMRC) hat am 14. Oktober 2025 Feedonomics Surface eingeführt, eine Self-Service-Feed-Management-Lösung, mit der Händler Produktkataloge für Werbekanäle wie Google Shopping und Meta erstellen, verwalten und synchronisieren können.
Die Lösung ist für BigCommerce-Händler verfügbar und richtet sich an Direct-to-Consumer- sowie B2B-Marken, und bietet eine kostenlose Starterstufe mit Upgrade-Pfaden, KI-gesteckte Produktkategorisierung, automatische Synchronisierung, kanal-spezifische Datenoptimierung und manuelle Überschreibungen zur Kontrolle.
Commerce sagt, dass zukünftige Verbesserungen zusätzliche agentische KI, generative KI-Funktionen, weitere Werbe- und Marktplatzkanäle sowie eine erweiterte Plattformverfügbarkeit hinzufügen werden.
Commerce (Nasdaq: CMRC) أطلق في 14 أكتوبر 2025 Feedonomics Surface، وهو حل إدارة تغذية ذاتي الخدمة يسمح للتجار بإنشاء وتدبير ومزامنة كتالوجات المنتجات لقنوات الإعلان مثل Google Shopping وMeta.
الحل متاح لتجار BigCommerce ويستهدف العلامات Direct-to-Consumer وB2B، ويقدم طبقة بدء مجانية مع خيارات ترقية، تصنيف المنتجات مدفوع بالذكاء الاصطناعي، مزامنة آلية، تحسين البيانات حسب القناة، وتجاوزات يدوية للسيطرة.
تقول Commerce إن التحسينات المستقبلية ستضيف مزيداً من الذكاء الاصطناعي الوكيل، وميزات الذكاء الاصطناعي التوليدية، وقنوات إعلانية وسوق إضافية، وتوسيع توافر المنصة.
Commerce (Nasdaq: CMRC) 于 2025年10月14日 推出 Feedonomics Surface，这是一款自助式喂送管理解决方案，允许商家为 Google Shopping 与 Meta 等广告渠道创建、管理与同步产品目录。
该解决方案向 BigCommerce 商家提供，面向直销直达消费(Direct-to-Consumer)与 B2B 品牌，提供免费入门层级与升级路径、AI 驱动的产品分类、自动同步、按渠道优化数据以及用于控制的人工覆盖。
Commerce 表示未来的改进将增加更多代理型 AI、生成式 AI 功能、更多广告与市场渠道，以及扩展的平台可用性。
- Launch dated October 14, 2025 for immediate availability
- Available to BigCommerce merchants
- Includes a free version with seamless upgrade path
- AI-driven feed creation and automated syncing for Google and Meta
- Initial channel support limited to Google and Meta
- Initial availability limited to the BigCommerce platform
Insights
Commerce launched Feedonomics Surface to simplify feed management for D2C and B2B merchants, expanding channel access and automation.
Feedonomics Surface packages data optimization, automation and syncing into a self‑service tool that removes technical barriers for merchants to list on Google and Meta, announcing availability on
The business mechanism is direct: by lowering setup friction and centralizing feed management, the solution can increase merchants' ability to run advertising campaigns and maintain accurate listings without engineering support. The offering targets both direct‑to‑consumer brands and B2B sellers and is distributed to BigCommerce merchants, which creates a ready user base for adoption.
Dependencies and risks include merchant adoption rates, the actual quality of AI categorization and sync reliability, and the speed at which Commerce adds additional channels and generative AI features. Claims about improved return on ad spend and reduced errors are plausible given the stated features but depend strictly on execution and ongoing product updates.
Concrete items to watch: adoption and upgrade conversion among BigCommerce merchants, extension to more platforms and channels, and rollout of the promised agentic/generative AI features within the next 6–12 months. These milestones will determine whether the launch translates into measurable commercial impact.
New solution delivers Feedonomics' powerful data management and automation tools to easily create, manage and synchronize product feeds without technical knowledge
AUSTIN, Texas, Oct. 14, 2025 (GLOBE NEWSWIRE) -- Commerce (Nasdaq: CMRC), an open, intelligent ecosystem of technology solutions that empower businesses to unlock data potential and deliver seamless, personalized experiences at scale, today announced the availability of Feedonomics Surface, a new solution that simplifies and automates the process of connecting product catalogs to important advertising channels like Google Shopping and Meta.
Feedonomics Surface provides Feedonomics' powerful data optimization and automation tools directly to merchants so they can improve their return on advertising spending with a stronger data feed. With Feedonomics Surface, users can easily create, manage and synchronize high-quality product feeds without needing extensive technical knowledge.
“With Feedonomics Surface, merchants can go live on Google and Meta quickly and launch ad campaigns without the technical headaches,” said Austin Comer, general manager of small business at Commerce, the parent company of BigCommerce, Feedonomics and Makeswift. “This represents Commerce’s commitment to modernizing commerce by laying the groundwork for a future where artificial intelligence and machine learning provide intelligent insights and automatic improvements to a merchant’s data so they can thrive in the world of omnichannel and agentic commerce.”
Available to BigCommerce merchants, Feedonomics Surface is designed to serve direct-to-consumer brands and B2B companies currently managing product data across Meta and Google and in need of a powerful self-service tool to improve operational efficiency.
The merchant benefits of Feedonomics Surface include:
- Streamlined Channel Access: Easily list and advertise products on major platforms like Google and Meta, helping them quickly expand their market reach.
- Simplicity and Automation: Eliminate the technical complexity of feed management. The solution leverages AI and automation for product categorization, feed creation and synchronization, saving merchants valuable time.
- Reliable and Accurate Data: Ensure product listings are always up to date and accurate. Automated syncing and powerful data tools minimize errors and maximize performance.
- Scalable Solutions: Start with the free version and seamlessly upgrade as the business grows and data needs become more complex.
- Empowered Control: Give merchants direct control over their product data. Whether through simple manual overrides or powerful, at-scale transformations, the app ensures data is optimized for each channel.
In addition to the existing features and functionality, Commerce plans to continue strengthening Feedonomics Surface with additional agentic AI, advertising and marketplace channels, generative AI features for data optimization, and availability on additional platforms.
To learn more about Feedonomics Surface, click here: https://www.bigcommerce.com/product/feedonomics-surface/
About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn.
BigCommerce®, the Commerce logo, and other brands are the trademarks or registered trademarks of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.
Media Contact:
Brad Hem
pr@commerce.com
FAQ
What is Feedonomics Surface and who launched it on October 14, 2025?
Is Feedonomics Surface available to BigCommerce merchants now?
Which advertising channels does Feedonomics Surface support at launch?
How does Feedonomics Surface help merchants improve ad performance for CMRC customers?
Will Feedonomics Surface expand beyond BigCommerce and current channels?
