Commerce Unlocks the Power of Feed Management for D2C and B2B Merchants with Launch of Feedonomics Surface

Rhea-AI Summary

Commerce (Nasdaq: CMRC) on October 14, 2025 launched Feedonomics Surface, a self-service feed management solution that lets merchants create, manage and synchronize product catalogs for advertising channels such as Google Shopping and Meta.

The solution is available to BigCommerce merchants and targets direct-to-consumer and B2B brands, offering a free starter tier with upgrade paths, AI-driven product categorization, automated syncing, channel-specific data optimization, and manual overrides for control.

Commerce says future enhancements will add more agentic AI, generative AI features, additional advertising and marketplace channels, and expanded platform availability.

Positive

• Launch dated October 14, 2025 for immediate availability
• Available to BigCommerce merchants
• Includes a free version with seamless upgrade path
• AI-driven feed creation and automated syncing for Google and Meta

Negative

• Initial channel support limited to Google and Meta
• Initial availability limited to the BigCommerce platform

Insights

Go-to-Market Product Strategist

Commerce launched Feedonomics Surface to simplify feed management for D2C and B2B merchants, expanding channel access and automation.

Feedonomics Surface packages data optimization, automation and syncing into a self‑service tool that removes technical barriers for merchants to list on Google and Meta, announcing availability on Oct 14, 2025. The product emphasizes AI-driven categorization, automated synchronization and both manual and bulk transformation controls, with a free tier and upgrade path.

The business mechanism is direct: by lowering setup friction and centralizing feed management, the solution can increase merchants' ability to run advertising campaigns and maintain accurate listings without engineering support. The offering targets both direct‑to‑consumer brands and B2B sellers and is distributed to BigCommerce merchants, which creates a ready user base for adoption.

Dependencies and risks include merchant adoption rates, the actual quality of AI categorization and sync reliability, and the speed at which Commerce adds additional channels and generative AI features. Claims about improved return on ad spend and reduced errors are plausible given the stated features but depend strictly on execution and ongoing product updates.

Concrete items to watch: adoption and upgrade conversion among BigCommerce merchants, extension to more platforms and channels, and rollout of the promised agentic/generative AI features within the next 6–12 months. These milestones will determine whether the launch translates into measurable commercial impact.

New solution delivers Feedonomics' powerful data management and automation tools to easily create, manage and synchronize product feeds without technical knowledge

AUSTIN, Texas, Oct. 14, 2025 (GLOBE NEWSWIRE) -- Commerce (Nasdaq: CMRC), an open, intelligent ecosystem of technology solutions that empower businesses to unlock data potential and deliver seamless, personalized experiences at scale, today announced the availability of Feedonomics Surface, a new solution that simplifies and automates the process of connecting product catalogs to important advertising channels like Google Shopping and Meta.

Feedonomics Surface provides Feedonomics' powerful data optimization and automation tools directly to merchants so they can improve their return on advertising spending with a stronger data feed. With Feedonomics Surface, users can easily create, manage and synchronize high-quality product feeds without needing extensive technical knowledge.

“With Feedonomics Surface, merchants can go live on Google and Meta quickly and launch ad campaigns without the technical headaches,” said Austin Comer, general manager of small business at Commerce, the parent company of BigCommerce, Feedonomics and Makeswift. “This represents Commerce’s commitment to modernizing commerce by laying the groundwork for a future where artificial intelligence and machine learning provide intelligent insights and automatic improvements to a merchant’s data so they can thrive in the world of omnichannel and agentic commerce.”

Available to BigCommerce merchants, Feedonomics Surface is designed to serve direct-to-consumer brands and B2B companies currently managing product data across Meta and Google and in need of a powerful self-service tool to improve operational efficiency.

The merchant benefits of Feedonomics Surface include:

• Streamlined Channel Access: Easily list and advertise products on major platforms like Google and Meta, helping them quickly expand their market reach.
• Simplicity and Automation: Eliminate the technical complexity of feed management. The solution leverages AI and automation for product categorization, feed creation and synchronization, saving merchants valuable time.
• Reliable and Accurate Data: Ensure product listings are always up to date and accurate. Automated syncing and powerful data tools minimize errors and maximize performance.
• Scalable Solutions: Start with the free version and seamlessly upgrade as the business grows and data needs become more complex.
• Empowered Control: Give merchants direct control over their product data. Whether through simple manual overrides or powerful, at-scale transformations, the app ensures data is optimized for each channel.
  

In addition to the existing features and functionality, Commerce plans to continue strengthening Feedonomics Surface with additional agentic AI, advertising and marketplace channels, generative AI features for data optimization, and availability on additional platforms.

To learn more about Feedonomics Surface, click here: https://www.bigcommerce.com/product/feedonomics-surface/

About Commerce
Commerce (Nasdaq: CMRC) empowers businesses to innovate, grow, and thrive by providing an open, AI-driven commerce ecosystem. As the parent company of BigCommerce, Feedonomics, and Makeswift, Commerce connects the tools and systems that power growth, enabling businesses to unlock the full potential of their data, deliver seamless and personalized experiences across every channel, and adapt swiftly to an ever-changing market. Trusted by leading businesses like Coldwater Creek, Cole Haan, Harvey Nichols, King Arthur Baking Co., Mizuno, Perry Ellis, SportsShoes, and Uplift Desk, Commerce delivers the storefront control, optimized data, and AI-ready tools businesses need to grow, serve diverse buyers, and operate with confidence in an increasingly intelligent, multi-surface world. For more information, visit commerce.com or follow us on X and LinkedIn.

BigCommerce®, the Commerce logo, and other brands are the trademarks or registered trademarks of BigCommerce Pty. Ltd. Third-party trademarks and service marks are the property of their respective owner.

Media Contact:
Brad Hem
pr@commerce.com

FAQ

What is Feedonomics Surface and who launched it on October 14, 2025?

Feedonomics Surface is a self-service feed management tool launched by Commerce (Nasdaq: CMRC) to simplify syncing product catalogs to Google and Meta.

Is Feedonomics Surface available to BigCommerce merchants now?

Yes. Feedonomics Surface is available to BigCommerce merchants as of October 14, 2025, with a free starter tier.

Which advertising channels does Feedonomics Surface support at launch?

At launch it supports key advertising channels including Google Shopping and Meta.

How does Feedonomics Surface help merchants improve ad performance for CMRC customers?

It uses AI-driven data optimization, automated syncing, and channel-specific transformations to improve feed quality and ad readiness.

Will Feedonomics Surface expand beyond BigCommerce and current channels?

Commerce plans to expand availability to additional platforms and add more advertising and marketplace channels over time.