Bilibili Inc. Announces New $300 Million Share Repurchase Program

Rhea-AI Summary

Bilibili (Nasdaq:BILI; HKEX:9626) authorized a new US$300 million share repurchase program, effective June 24, 2026. The company may buy Class Z ordinary shares and/or ADSs over the next 24 months.

Repurchases may occur via open market, block trades, or Rule 10b5-1 plans, funded from existing cash.

Positive

• New US$300 million share repurchase authorization over 24 months
• Repurchases funded from existing cash balance, avoiding new equity or debt
• Flexible methods for buybacks, including open market and Rule 10b5-1 plans

Negative

• Program is discretionary; actual repurchase volume and timing are not specified
• Using cash for buybacks may reduce funds available for other investments

News Market Reaction – BILI

+3.45%

9 alerts

+3.45% News Effect

+$234M Valuation Impact

$7.03B Market Cap

0.2x Rel. Volume

On the day this news was published, BILI gained 3.45%, reflecting a moderate positive market reaction. Our momentum scanner triggered 9 alerts that day, indicating moderate trading interest and price volatility. This price movement added approximately $234M to the company's valuation, bringing the market cap to $7.03B at that time.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement adds a new US$300 million repurchase over 24 months, funded from existing cash. It...

Analysis

This announcement adds a new US$300 million repurchase over 24 months, funded from existing cash. It follows earlier buybacks and recent profitability improvements; key risks are execution pace and any future changes the board may make to the program.

Key Figures

Share repurchase authorization: US$300 million Program duration: 24 months

2 metrics

Share repurchase authorization US$300 million Maximum aggregate amount under new buyback program

Program duration 24 months Period during which repurchases may be executed

Historical Context

5 past events · Latest: Jun 17 (Positive)

Pattern 5 events

Date	Event	Sentiment	24h Move	Catalyst
Jun 17	AGM approvals	Positive	-0.7%	Annual meeting approved all resolutions, including share issue and repurchase mandates.
May 19	Q1 2026 earnings	Positive	+1.9%	Q1 results showed revenue growth, margin improvement and return to net profitability.
Apr 28	Earnings date notice	Neutral	-1.1%	Announced timing and access details for upcoming Q1 2026 earnings release call.
Apr 16	AGM meeting notice	Neutral	+1.2%	Set date, time and record date for the June 17, 2026 annual meeting.
Apr 16	ESG report	Positive	+1.2%	Published 2025 ESG report highlighting sustainability and stakeholder engagement initiatives.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent Bilibili news, especially earnings and ESG updates, has more often seen modestly positive share reactions than negative ones.

Key Terms

share repurchase program, class z ordinary shares, ads, rule 10b5-1

4 terms

share repurchase program financial

"board of directors has authorized a new share repurchase program, under which"

A share repurchase program is when a company buys back its own shares from the marketplace. This reduces the total number of shares available, which can increase the value of each remaining share and signal confidence in the company's prospects. For investors, it often suggests that the company believes its stock is undervalued or that it has extra cash to return to shareholders.

class z ordinary shares financial

"may repurchase up to US$300 million of its shares (including its Class Z ordinary shares"

Class Z ordinary shares are a labeled category of common stock whose specific rights—such as voting power, dividend claims, transfer rules or conversion features—are set by the issuing company’s governing documents. For investors, the label alone doesn’t guarantee particular privileges: the exact economic and control effects depend on the company’s rules, so understanding those terms is like checking which keys on a key ring open which doors before deciding which key to buy.

ads financial

"including its Class Z ordinary shares and/or ADSs) for the next 24 months"

Ads are paid promotional messages a company places across media — online, on TV, in print, or on social platforms — to attract customers, explain products, or shape public perception. For investors, ads matter because they drive sales growth, affect how much a company must spend to win customers, and influence brand strength and long-term value. Ads can also create regulatory or reputational risk if claims are misleading, which can affect profits and stock price.

rule 10b5-1 regulatory

"including through Rule 10b5-1 trading plans, depending on market conditions"

Rule 10b5-1 is a regulation that allows company insiders to buy or sell their shares at predetermined times, even if they have access to non-public information. It acts like setting a schedule in advance for transactions, helping prevent accusations of unfair trading. This rule provides a way for insiders to plan trades transparently, giving investors confidence that these transactions are not based on hidden information.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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SHANGHAI, June 24, 2026 (GLOBE NEWSWIRE) -- Bilibili Inc. (“Bilibili” or the “Company”) (Nasdaq: BILI and HKEX: 9626), an iconic brand and a leading video community for young generations in China, today announced that its board of directors has authorized a new share repurchase program, under which the Company may repurchase up to US$300 million of its shares (including its Class Z ordinary shares and/or ADSs) for the next 24 months, effective as of the date hereof.

The Company’s proposed repurchases may be made from time to time in the open market at prevailing market prices, in privately negotiated transactions, in block trades and/or through other legally permissible means, including through Rule 10b5-1 trading plans, depending on market conditions and in accordance with applicable laws, rules and regulations. The Company’s board of directors will review the share repurchase program periodically, and may authorize adjustment of its terms and size. The Company plans to fund the repurchases from its existing cash balance.

About Bilibili Inc.

Bilibili is an iconic brand and a leading video community with a mission to enrich the everyday lives of young generations in China. Bilibili offers a wide array of video-based content with “All the Videos You Like” as its value proposition. Bilibili builds its community around aspiring users, high-quality content, talented content creators and the strong emotional bonds among them. Bilibili pioneered the “bullet chatting” feature, a live comment function that has transformed users’ viewing experience by displaying the thoughts and feelings of audience members viewing the same video. The Company has now become the welcoming home of diverse interests among young generations in China and a frontier for promoting Chinese culture around the world.

For more information, please visit: http://ir.bilibili.com.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “aims,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident,” “potential,” “continue,” or other similar expressions. Among other things, outlook and quotations from management in this announcement, as well as Bilibili’s strategic and operational plans, contain forward-looking statements. Bilibili may also make written or oral forward-looking statements in its periodic reports to the U.S. Securities and Exchange Commission (the “SEC”), in its interim and annual reports to shareholders, in announcements, circulars or other publications made on the website of The Stock Exchange of Hong Kong Limited (the “Hong Kong Stock Exchange”), in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Bilibili’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: results of operations, financial condition, and stock price; Bilibili’s strategies; Bilibili’s future business development, financial condition and results of operations; Bilibili’s ability to retain and increase the number of users, members and advertising customers, provide quality content, products and services, and expand its product and service offerings; competition in the online entertainment industry; Bilibili’s ability to maintain its culture and brand image within its addressable user communities; Bilibili’s ability to manage its costs and expenses; PRC governmental policies and regulations relating to the online entertainment industry, general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the SEC and the Hong Kong Stock Exchange. All information provided in this announcement and in the attachments is as of the date of the announcement, and the Company undertakes no duty to update such information, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

Bilibili Inc.
Juliet Yang
Tel: +86-21-2509-9255 Ext. 8523
E-mail: ir@bilibili.com

Piacente Financial Communications 
Helen Wu
Tel: +86-10-6508-0677
E-mail: bilibili@tpg-ir.com

In the United States:

Piacente Financial Communications 
Brandi Piacente
Tel: +1-212-481-2050
E-mail: bilibili@tpg-ir.com

FAQ

What is included in Bilibili's new US$300 million share repurchase program for BILI stock?

Bilibili’s board authorized a share repurchase program of up to US$300 million. According to the company, it may buy back Class Z ordinary shares and/or ADSs, offering flexibility in how it returns capital to shareholders.

How long will Bilibili's (BILI) US$300 million share repurchase program last?

Bilibili’s new share repurchase authorization will be effective for 24 months from June 24, 2026. According to the company, repurchases may occur periodically during this period, subject to market conditions and applicable laws and regulations.

How will Bilibili fund its US$300 million BILI share buyback?

Bilibili plans to fund the US$300 million share repurchase program from its existing cash balance. According to the company, this approach allows buybacks without explicitly mentioning new financing, while still depending on market conditions and regulatory requirements.

How will Bilibili execute the BILI share repurchases under the new program?

Bilibili may repurchase shares in the open market at prevailing prices, through privately negotiated transactions, block trades, or Rule 10b5-1 trading plans. According to the company, all purchases will comply with applicable laws, rules, and regulations.

Can Bilibili change the size or terms of its US$300 million share repurchase program?

Bilibili’s board intends to review the share repurchase program periodically and may adjust its terms or size. According to the company, this flexibility allows responses to changing market conditions and corporate capital allocation priorities.