BIRKENSTOCK EXPANDS CARE ESSENTIALS: A NEW BODY CARE RANGE, TO CARE AS NATURE INTENDED - NOW FOR THE ENTIRE BODY
Rhea-AI Summary
BIRKENSTOCK (NYSE:BIRK) has expanded its CARE ESSENTIALS line with a new body care range, building upon its successful foot care products. The new collection features four dual-purpose products designed for hands and body care, available in Relaxing and Balancing variants.
The products are 100% natural-origin, vegan-certified, and COSMOS-Natural-certified, manufactured in Germany. The range includes Hand and Body Wash and Lotion products, available individually or in Body Duo formats. The packaging demonstrates environmental commitment with post-consumer recycled aluminum containers and FSC-certified packaging materials, all sourced within Europe.
Positive
- Product line expansion leveraging existing brand strength in foot care
- 100% natural-origin ingredients with multiple certifications (vegan, COSMOS-Natural)
- Sustainable packaging using recycled materials and FSC-certified components
- Made in Germany, ensuring high quality standards
Negative
- Plastic components still present in product caps
- Limited initial product range with only four offerings
News Market Reaction – BIRK
In the Sep 9 session, BIRK declined 3.09%, reflecting a moderate negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
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Rooted in the principles of function, quality, and tradition that are the foundation of the brand's innovation, this expansion brings the BIRKENSTOCK CARE ESSENTIALS into daily rituals of full-body care. This latest addition extends BIRKENSTOCK's holistic approach to natural care, combining proven performance with sensorial experience. BIRKENSTOCK's signature scents pair with expertly crafted formulations that nourish, protect, and indulge—powered by
This launch marks a key evolution of the range, offering a complete care ritual from feet to body with a harmonious blend of active regeneration and luxurious indulgence. The formulations harness the power of nature to restore balance and relax—supporting everyday routines with simplicity and efficacy.
Quentin Ojeda, Director BIRKENSTOCK Cosmetics: "As a brand rooted in function, quality and tradition, every product we create serves a clear purpose and must resonate with our consumers—and I trust our products to speak for themselves. With the expansion of the CARE ESSENTIALS line into body care, we're naturally extending the unique formula's use cases—bringing our philosophy to the entire body. We're excited to empower both our loyal footbed fans and new audiences to care from the ground up."
A HOLISTIC APPROACH TO CARE
DEVELOPED BY EXPERTS. DESIGNED TO INDULGE. MADE IN
Rooted in the belief of simple, clean and effective product formulas with carefully controlled and tested ingredients and a proven record of efficiency, BIRKENSTOCK continues its legacy of excellence, now introducing the CARE ESSENTIALS body range that cares from the bottom up. A new range of thoughtfully formulated dual-purpose body care products designed for both hands and body—versatile, minimalist essentials that simplify everyday routines. Each formula is vegan-certified, made in
The BIRKENSTOCK CARE ESSENTIALS Body Care includes four carefully crafted products to cleanse and care—for the perfect everyday skincare routine. The product innovation comprises a relaxing take on Hand and Body Wash and Lotion as well as a balancing iteration, also available in a Relaxing or Balancing Body Duo format. The range continues to uphold BIRKENSTOCK CARE ESSENTIALS' product principles along with the brand's commitment to certified quality, safety, and sustainability.
Made in
PACKAGING
RECYCLED CONTENT. FSC-CERTIFIED. SOURCED AND MADE IN
In line with the main product principles of the collection, the packaging is designed for function and simplicity. Minimal, sustainable and highly functional: BIRKENSTOCK's Care Essentials Body Wash + Lotion dispensers are made of post-consumer recycled aluminium bottles and tubes** made in
*Independent user trial in 2024, 30 users over 4 weeks.
**Cap made from plastic.
ABOUT BIRKENSTOCK
BIRKENSTOCK is a global brand which embraces all consumers regardless of geography, gender, age and income and which is committed to a clear purpose—maintaining foot health. Deeply rooted in studies of the biomechanics of the human foot and footed on a family tradition of shoemaking that can be traced back to 1774, BIRKENSTOCK is a timeless «super brand» with a brand universe that transcends product categories and ranges from entry-level to luxury price points while addressing the growing need for a conscious and active lifestyle. Function, quality and tradition are the core values of the lifestyle brand which features products in the footwear, sleep systems and natural cosmetics segments. BIRKENSTOCK is the inventor of the footbed and has shaped the principle of walking as intended by nature ("Naturgewolltes Gehen").
With around 6,200 employees worldwide, we believe how things are made matters as much as the product itself. To ensure these quality standards, we operate a vertically integrated manufacturing base and produce all our footbeds in
Birkenstock Group B.V. & Co. KG
Burg Ockenfels, Linz am Rhein,
For further information, please visit www.birkenstock-group.com.
You can find our online shop at www.birkenstock.com.
Logo: https://mma.prnewswire.com/media/2537200/4981703/Birkenstock_Logo.jpg
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SOURCE BIRKENSTOCK Group