Universal Media Teams with Blink Charging to Launch First “EV Totem” Installations in Salt Lake City
Blink Charging (NASDAQ: BLNK) has partnered with Universal Media to launch their innovative EV Totem concept in Salt Lake City, Utah. The installation at Mountain View Village combines EV charging stations with advanced dual-sided digital media displays positioned 7 feet above ground.
The EV Totem features 55-inch high-definition displays and includes real-time, location-based ad targeting capabilities with integrated analytics. This initiative aims to transform traditional EV charging stations into dynamic media platforms, providing charging services while creating additional revenue opportunities through digital advertising.
Blink Charging (NASDAQ: BLNK) ha collaborato con Universal Media per lanciare il loro innovativo concetto EV Totem a Salt Lake City, Utah. L'installazione presso Mountain View Village combina stazioni di ricarica per veicoli elettrici con avanzati display digitali a doppia faccia posizionati a 7 piedi da terra.
L'EV Totem presenta schermi ad alta definizione da 55 pollici e include funzionalità di targeting pubblicitario in tempo reale basate sulla posizione, con analisi integrate. Questa iniziativa mira a trasformare le tradizionali stazioni di ricarica EV in piattaforme mediatiche dinamiche, offrendo servizi di ricarica e creando al contempo nuove opportunità di guadagno attraverso la pubblicità digitale.
Blink Charging (NASDAQ: BLNK) se ha asociado con Universal Media para lanzar su innovador concepto EV Totem en Salt Lake City, Utah. La instalación en Mountain View Village combina estaciones de carga para vehículos eléctricos con avanzadas pantallas digitales de doble cara ubicadas a 7 pies del suelo.
El EV Totem cuenta con pantallas de alta definición de 55 pulgadas e incluye capacidades de segmentación publicitaria en tiempo real basadas en la ubicación, con análisis integrados. Esta iniciativa busca transformar las estaciones de carga tradicionales de vehículos eléctricos en plataformas mediáticas dinámicas, proporcionando servicios de carga y generando oportunidades adicionales de ingresos mediante la publicidad digital.
Blink Charging (NASDAQ: BLNK)은 Universal Media와 협력하여 유타주 솔트레이크시티에 혁신적인 EV 토템 콘셉트을 선보였습니다. Mountain View Village에 설치된 이 시스템은 지상 7피트 높이에 위치한 양면 디지털 미디어 디스플레이와 전기차 충전소를 결합한 것입니다.
EV 토템은 55인치 고화질 디스플레이를 갖추고 있으며, 실시간 위치 기반 광고 타겟팅 기능과 통합 분석 기능을 포함하고 있습니다. 이 프로젝트는 기존 전기차 충전소를 역동적인 미디어 플랫폼으로 전환하여 충전 서비스를 제공하는 동시에 디지털 광고를 통한 추가 수익 창출 기회를 마련하는 것을 목표로 합니다.
Blink Charging (NASDAQ : BLNK) s'est associé à Universal Media pour lancer leur concept innovant de EV Totem à Salt Lake City, Utah. L'installation à Mountain View Village combine des stations de recharge pour véhicules électriques avec des écrans numériques double face avancés, positionnés à 7 pieds du sol.
L'EV Totem dispose de écrans haute définition de 55 pouces et inclut des capacités de ciblage publicitaire en temps réel basées sur la localisation, avec des analyses intégrées. Cette initiative vise à transformer les stations de recharge traditionnelles en plateformes médiatiques dynamiques, offrant des services de recharge tout en créant des opportunités de revenus supplémentaires grâce à la publicité numérique.
Blink Charging (NASDAQ: BLNK) hat sich mit Universal Media zusammengeschlossen, um ihr innovatives EV Totem-Konzept in Salt Lake City, Utah, einzuführen. Die Installation im Mountain View Village kombiniert Ladestationen für Elektrofahrzeuge mit fortschrittlichen doppelseitigen digitalen Medienanzeigen, die 7 Fuß über dem Boden positioniert sind.
Das EV Totem verfügt über 55-Zoll-HD-Displays und beinhaltet Echtzeit-standortbasierte Werbezielgruppenansprache mit integrierter Analytik. Diese Initiative zielt darauf ab, traditionelle Ladestationen für Elektrofahrzeuge in dynamische Medienplattformen zu verwandeln, die Ladeleistungen anbieten und gleichzeitig zusätzliche Einnahmemöglichkeiten durch digitale Werbung schaffen.
- Integration of EV charging with digital advertising creates new revenue streams
- Strategic installation in high-traffic retail location
- Real-time analytics and location-based targeting capabilities enhance advertising value
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Insights
Blink's EV Totem combines charging with digital advertising, creating potential new revenue streams beyond traditional charging fees.
Blink Charging's collaboration with Universal Media represents a strategic pivot toward a dual-revenue business model that could significantly enhance the company's monetization strategy. By integrating dual 55-inch high-definition displays with EV charging stations, Blink is effectively transforming necessary charging time into valuable advertising real estate.
The installation at Mountain View Village in Salt Lake City serves as a proof-of-concept for what appears to be a planned wider rollout to additional high-traffic locations. This approach mirrors successful monetization strategies from adjacent industries – similar to how gas stations evolved beyond fuel sales to incorporate convenience stores and advertising.
What makes this particularly noteworthy is the real-time, location-based advertising capability combined with integrated analytics. This creates three potential revenue streams: charging fees from EV owners, advertising revenue from brands, and possibly data monetization from the analytics platform. For property partners hosting these installations, the units potentially transform EV charging from a cost center or amenity into a revenue-generating asset.
The elevated positioning of displays (seven feet above ground) demonstrates thoughtful design that maintains visibility regardless of parked vehicles – addressing a common challenge with traditional street-level digital advertising. For Blink, this represents a crucial evolution beyond commodity charging services in an increasingly competitive market, potentially improving unit economics while enhancing differentiation from competitors focused solely on charging infrastructure.
Bowie, Md., July 23, 2025 (GLOBE NEWSWIRE) -- Blink Charging Co. (NASDAQ: BLNK) (“Blink” or the “Company”), a leading global owner, operator, and provider of electric vehicle (EV) charging equipment and services, has collaborated with Universal Media to launch the EV Totem concept – an advanced combination of Blink’s innovative EV charging solutions with elevated, dual-sided digital media displays, redefining EV-integrated media experiences.”
The EV Totem units are installed and are now available to drivers at Mountain View Village, a high-traffic retail and lifestyle destination in Salt Lake City, Utah, marking the first step in Blink and Universal Media’s joint strategy to expand EV Totem installations to additional high-traffic locations.
The EV Totem introduces an advanced approach to EV-integrated media, with elevated screens for optimal visibility and advanced analytics that provide real-time insights for brands and property partners.
This collaboration provides reliable charging for EV drivers while delivering a dynamic media experience through EV Totem’s dual 55-inch high-definition digital display set seven feet above the ground for optimal visibility, even when vehicles are parked for charging. Real-time, location-based ad targeting and integrated analytics further enhance the value of the EV Totem as a next generation mobility and media platform. For businesses, brands and marketers, EV Totem offers potential opportunities for additional revenue streams and powerful tools for community interaction.
“Blink is proud to collaborate with Universal Media to bring this future-focused innovation to life,” said Mike Battaglia, President and Chief Executive Officer of Blink Charging. “Together, we’re transforming the EV charging experience to a dynamic media and mobility platform — bringing relevant content to drivers while they charge.”
“The EV Totem is designed to transform EV charging into a smarter, connected platform — one that delivers value for drivers while unlocking new opportunities for brands, property partners, and communities,” said Todd Cohen, Co-founder and CEO of Universal Media LLC.
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About Universal Media LLC
Universal Media LLC builds high-impact, place-based media networks in some of the country’s most influential lifestyle and urban environments. Its latest innovation, the EV Totem, merges EV charging, digital media, and real-time engagement into a unified curbside platform — transforming everyday destinations into intelligent, connected experiences.
Learn more at https://www.universalevx.com.
Universal Media - Media Contact:
Robyn Cohen
robyn@universalmediaus.com
801-347-5757
About Blink Charging
Blink Charging Co. (Nasdaq: BLNK) is a global leader in electric vehicle (EV) charging equipment and services, enabling drivers, hosts, and fleets to easily transition to electric transportation through innovative charging solutions. Blink’s principal line of products and services include Blink’s EV charging network (“Blink Network”), EV charging equipment, and EV charging services. The Blink Network uses proprietary, cloud-based software that operates, maintains, and tracks the EV charging stations connected to the network and the associated charging data. Blink has established key strategic partnerships for rolling out adoption across numerous location types, including parking facilities, multifamily residences and condos, workplace locations, health care/medical facilities, schools and universities, airports, auto dealers, hotels, mixed-use municipal locations, parks and recreation areas, religious institutions, restaurants, retailers, stadiums, supermarkets, and transportation hubs.
For more information, please visit https://blinkcharging.com/
Note: “EV Totem” is a trademark of Universal Media LLC. Patent pending. All rights reserved.
Blink Media Contact
Felicitas Massa
PR@BlinkCharging.com
305-521-0200 ext. 266
Blink Investor Relations Contact
Vitalie Stelea
IR@BlinkCharging.com
305-521-0200 ext. 446
FAQ
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