Grupo Bimbo, S.A.B. de C.V. reports news tied to its global bakery and snacks business and to its BMBOY Level 1 ADR in the U.S. over-the-counter market. The company’s updates commonly cover the BIMBO brand, its baked-goods portfolio, direct distribution network, and operations across the Americas, Europe, Asia, and Africa, including U.S. subsidiary Bimbo Bakeries USA.
Recurring developments include product-portfolio and ingredient initiatives, sustainability programs covering renewable electricity, packaging, fleet and emissions goals, community campaigns such as Bimbo Global Race, and brand partnerships connected to youth sports and FC Barcelona. News also reflects corporate and operating updates within the company’s bakery, sales-center and distribution footprint.
Grupo Bimbo's 2024 global campaign 'The Bimbo Dream' enabled 55 girls from 22 countries to train with Aitana Bonmatí, a professional soccer player and BIMBO® brand ambassador, at FC Barcelona facilities in Spain. The initiative, expanding on a successful 2023 project in Argentina, provided a week-long enriching experience for girls aged 10-13. Participants were selected from Barça Academy, Grupo Bimbo's local soccer programs, and soccer associations in countries where the company operates.
The program included training, recreational activities, and a nutrition workshop. To promote the 2025 edition, a five-part campaign will run in August and September 2024, showcasing the participants' experiences. This initiative aligns with Grupo Bimbo's partnership with FC Barcelona, aiming to develop female talent, promote equality in sports, and encourage healthy lifestyles.
Grupo Bimbo, the world's leading bakery company, released its 2023 Annual Report titled 'Behind our Actions,' showcasing significant strides in sustainability and community engagement. Key achievements include 93% of their packaging being recyclable, aiming for 100% by 2025, and 92% of their global electricity sourced from renewables. The company has 2,693 electric delivery vehicles and exceeded its regenerative agriculture targets with over 170,000 hectares of corn and wheat harvested. Additionally, 98% of their daily consumption products are free from artificial colors and flavors. Community initiatives like the 'Good Neighbor' program have positively impacted over 440,000 people across 28 countries.
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Olyra Foods, a producer of organic breakfast biscuits, has secured a minority investment from Bimbo Ventures, the venture capital arm of Grupo Bimbo. This funding will aid Olyra in expanding its retail and online marketplace presence. Launched in 2017, Olyra integrates ancient Greek grains like barley and spelt into its products, which are non-GMO and organic. The company’s biscuits boast a nutritional profile of 4g fiber, 5g protein, and only 6g sugar per serving. With unique flavors and a growing distribution network of over 5,000 retail locations, Olyra aims to cater to the increasing consumer demand for nutritious breakfast options.