"The Bimbo Dream" Brings 50 Girls From 23 Countries to the Heart of Barcelona to Fulfill Their Dream of Playing Soccer
Grupo Bimbo (BMBOY), the world's largest baking company, has launched the second edition of its global campaign "The Bimbo Dream" in partnership with FC Barcelona. The initiative brought 50 girls aged 10-13 from 23 countries to Barcelona for a unique soccer training experience.
The program featured training sessions at FC Barcelona's facilities with professional coaches and interactions with star players including Aitana Bonmatí, the brand's global ambassador. Beyond sports activities, participants engaged in cultural experiences and bread-making workshops. The campaign, created with Disney/ESPN, will be aired across media platforms in July-August 2025.
Grupo Bimbo (BMBOY), la più grande azienda di panificazione al mondo, ha lanciato la seconda edizione della sua campagna globale "The Bimbo Dream" in collaborazione con il FC Barcelona. L'iniziativa ha portato 50 ragazze di età compresa tra 10 e 13 anni provenienti da 23 paesi a Barcellona per un'esperienza unica di allenamento calcistico.
Il programma prevedeva sessioni di allenamento nelle strutture del FC Barcelona con allenatori professionisti e incontri con giocatrici di punta, tra cui Aitana Bonmatí, ambasciatrice globale del brand. Oltre alle attività sportive, le partecipanti hanno preso parte a esperienze culturali e a laboratori di panificazione. La campagna, realizzata con Disney/ESPN, sarà trasmessa sui media a luglio-agosto 2025.
Grupo Bimbo (BMBOY), la mayor empresa de panificación del mundo, ha lanzado la segunda edición de su campaña global "The Bimbo Dream" en asociación con el FC Barcelona. La iniciativa trajo a 50 niñas de 10 a 13 años de 23 países a Barcelona para una experiencia única de entrenamiento de fútbol.
El programa incluyó sesiones de entrenamiento en las instalaciones del FC Barcelona con entrenadores profesionales y encuentros con jugadoras estrella como Aitana Bonmatí, embajadora global de la marca. Además de las actividades deportivas, las participantes disfrutaron de experiencias culturales y talleres de panadería. La campaña, creada con Disney/ESPN, se emitirá en plataformas mediáticas en julio-agosto de 2025.
Grupo Bimbo (BMBOY), 세계 최대 제빵 회사가 FC 바르셀로나와 함께 글로벌 캠페인 "The Bimbo Dream" 두 번째 시즌을 시작했습니다. 이 행사로 23개국 출신의 10~13세 소녀 50명이 바르셀로나로 모여 특별한 축구 훈련 경험을 했습니다.
프로그램은 FC 바르셀로나 시설에서 프로 코치들이 진행하는 훈련 세션과 브랜드 글로벌 앰배서더인 Aitana Bonmatí를 포함한 스타 선수들과의 만남을 포함했습니다. 스포츠 활동 외에도 참가자들은 문화 체험과 빵 만들기 워크숍에 참여했습니다. 디즈니/ESPN과 함께 제작된 이 캠페인은 2025년 7~8월에 여러 미디어 플랫폼에서 방영됩니다.
Grupo Bimbo (BMBOY), la plus grande entreprise de boulangerie au monde, a lancé la deuxième édition de sa campagne mondiale "The Bimbo Dream" en partenariat avec le FC Barcelone. L'initiative a réuni 50 filles âgées de 10 à 13 ans venant de 23 pays à Barcelone pour une expérience unique de formation au football.
Le programme comprenait des séances d'entraînement dans les installations du FC Barcelone avec des entraîneurs professionnels et des rencontres avec des joueuses vedettes telles que Aitana Bonmatí, ambassadrice mondiale de la marque. Au-delà des activités sportives, les participantes ont pris part à des découvertes culturelles et à des ateliers de fabrication du pain. La campagne, créée avec Disney/ESPN, sera diffusée sur les plateformes médiatiques en juillet-août 2025.
Grupo Bimbo (BMBOY), das weltweit größte Backwarenunternehmen, hat die zweite Ausgabe seiner globalen Kampagne "The Bimbo Dream" in Zusammenarbeit mit dem FC Barcelona gestartet. Die Initiative brachte 50 Mädchen im Alter von 10 bis 13 Jahren aus 23 Ländern nach Barcelona für ein einzigartiges Fußballtrainingserlebnis.
Das Programm umfasste Trainingseinheiten in den Einrichtungen des FC Barcelona mit Profi-Trainern und Begegnungen mit Starspielerinnen, darunter Aitana Bonmatí, die globale Markenbotschafterin. Neben sportlichen Aktivitäten nahmen die Teilnehmerinnen an kulturellen Angeboten und Brotback-Workshops teil. Die Kampagne, erstellt mit Disney/ESPN, wird im Juli–August 2025 auf verschiedenen Medienplattformen ausgestrahlt.
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Through "The Bimbo Dream," the selected girls trained with Aitana Bonmatí, one of the world's best soccer players, and had a unique training experience at FC Barcelona's facilities.
HORSHAM, Pa., Aug. 11, 2025 (GLOBE NEWSWIRE) -- Grupo Bimbo, the world's largest baking company and a Global Partner of FC Barcelona as well as the Main Partner of FC Barcelona Femení, has launched the second edition of its global campaign "The Bimbo Dream" through its BIMBO® brand. As part of this initiative, 50 girls, aged 10 to 13, from 23 different countries were given a unique opportunity to train at FC Barcelona’s sports facilities and interact with standout players from the club, such as Aitana Bonmatí, Mapi León, and Jana Fernández.
The experience took place in May 2025 in Barcelona, Spain, where the girls also participated in a training workshop with Barça Academy and enjoyed two days of practice sessions led by professional FC Barcelona coaches. In addition to the sports activities, the girls explored the Gothic Quarter through an interactive rally, visited Santa Perpètua de Mogoda to bake their own bread alongside BIMBO®, and played a friendly match against Barça Academy teams.
The young talents who participated in this second edition came from Argentina, Brazil, Canada, Chile, Colombia, Costa Rica, Ecuador, the United States, El Salvador, Spain, Guatemala, Honduras, Morocco, Mexico, Nicaragua, Panama, Paraguay, Peru, Portugal, Romania, the United Kingdom, Uruguay, and Venezuela.
Aitana Bonmatí, FC Barcelona soccer player and Spanish Women’s National Team member, as well as a global ambassador for the Bimbo® brand, shared her perspective on the importance of this initiative, commenting: "Beyond sports, I have a strong sense of responsibility that motivates me. It’s gratifying to know that I can inspire girls who once had few role models in football and encourage them to dream big. Nutrition is critical to optimizing performance. I appreciate working with brands committed to creating transformative experiences for girls. It’s a remarkable initiative."
The “Bimbo Dream” campaign, created in collaboration with Disney/ESPN, is being aired on social media and across various media outlets in July and August 2025. The goal is to share the unforgettable experience of the 50 girls who were selected to participate.
This initiative encourages girls to dream without limits and helps foster female talent by overcoming barriers. With this vision in mind, Bimbo® reaffirms its commitment to developing new generations with a clear and powerful message: "Nourish what makes you great."
Background:
In 2022, Grupo Bimbo partnered with FC Barcelona, making the BIMBO® brand a global partner and main partner of the Women's Soccer team. As a result of this partnership, the company announced in 2023 that Spanish soccer player Aitana Bonmatí would become the brand's new global ambassador.
The first global edition of the Bimbo Dream was held in 2024, with 55 girls from 22 countries participating. These synergies aim to promote female talent and equity beyond sports, as well as nutrition and healthy lifestyles, encouraging girls and boys worldwide to pursue their dreams.
About Grupo Bimbo
Grupo Bimbo is the world's largest leading bakery company and a major player in the snacks category. The company operates in 39 countries across America, Europe, Asia, and Africa through 245 bakeries and plants and more than 1,500 sales centers. Its main product lines include mainstream bread, buns and rolls, sweet baked goods, cookies, creme-filled cakes, toast, English muffins, bagels, tortillas, flatbreads, and salty snacks. Grupo Bimbo has one of the largest distribution networks in the world, with more than 54,000 routes and 152,000 associates. Its shares are listed on the Mexican Stock Exchange (BMV) under the ticker symbol BIMBO and in the U.S. over-the-counter market through an ADR Level 1 program under the ticker symbol BMBOY.
Media contact:
John Reynolds, bbu@buchananpr.com
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FAQ
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