TotallyKidz Chooses Bright Mountain Media as Exclusive SSP Partner

Rhea-AI Summary

Bright Mountain (OTCQB: BMTM) was named exclusive Supply-Side Platform partner by TotallyKidz on October 30, 2025, to power COPPA-compliant kids ad campaigns. The deal centers on Bright Mountain’s custom-curated portfolio of more than 3,000 kids’ game apps segmented by age and gender, plus premium parenting inventory across owned sites (Mom.com, MamasLatinas, CafeMom, Little Things) and CTV publisher segments. The collaboration emphasizes first-party audience data and compliance with COPPA, GDPR, and CCPA, and aims to connect advertisers to Gen Alpha and Millennial parent audiences with data-driven targeting and audience insights.

Positive

• 3,000+ curated kids’ game apps in portfolio
• Exclusive SSP partnership with TotallyKidz announced Oct 30, 2025
• Inventory anchored in first-party publisher data
• Compliance with COPPA, GDPR, and CCPA for kid and family audiences
• Access to owned properties including Mom.com, MamasLatinas, CafeMom, Little Things

Negative

• None.

Partnership brings 3,000+ curated kids’ game apps, a custom-curated portfolio, premium inventory and audience intelligence to the forefront of COPPA-compliant advertising.

Boca Raton, FL, Oct. 30, 2025 (GLOBE NEWSWIRE) -- TotallyKidz, the leading COPPA-compliant kids ad network, has selected Bright Mountain (OTCQB: BMTM) as its exclusive Supply-Side Platform (SSP) partner to power its premium kids’ ad campaigns.

The partnership centers on Bright Mountain’s custom-curated portfolio of more than 3,000 kids’ game apps, segmented by age brackets and tailored boys’ and girls’ categories, ensuring advertisers like TotallyKidz reach the right audiences in a safe, engaging, and privacy-first environment.

“Bright Mountain Media’s team has been a true extension of ours, delivering the technology, service, and audience expertise we need to grow,” said Julia Reip, VP of Sales at TotallyKidz. “Their ability to curate targeted inventory, tap into premium kids’ and parenting audiences of kids and their parents, and provide actionable insights makes them the perfect partner to help our advertisers connect with young audiences responsibly and effectively.”

Kids today have more influence than ever: Gen Alpha’s household influence is worth more than $5.39 trillion¹, representing a greater market power than any generation in history. According to Numerator research, Gen Alpha shopping accounted for more than $28 billion, with billions more in influenced purchases, in 2024. In addition to their own purchases, 69% of these kids, born after 2010, have requested a purchase based on something they saw in an ad. Their Millennial parents, who now comprise the greatest percentage of the US population, are educated, progressive, and report that — for 87% of them — purchasing decisions are influenced by their children.²

Through its partnership with Bright Mountain, TotallyKidz taps into this audience with an unmatched combination of reach, data-driven insights and targeting, and strategic guidance. Bright Mountain’s portfolio of companies includes BrightStream, Wild Sky Media, and Big Village. BrightStream’s proprietary SSP technology, along with Wild Sky Media’s owned and operated, mom- and parenting-focused media properties, are enhanced by the targeting and insights delivered by Big Village.

BrightStream’s premium inventory delivers access across every screen, from its owned and operated properties, like Mom.com, MamasLatinas, CafeMom, and Little Things, to proprietary parenting and family segments on trusted streaming publishers (CTV). These carefully curated audiences are anchored in first-party publisher data and comply with GDPR, CCPA, and COPPA.

“TotallyKidz sets the standard for safe, engaging kids’ media,” said Matt Drinkwater, CEO of Bright Mountain. “By combining their leadership in the kids’ space with our programmatic technology, audience insights, and premium, family-focused inventory, we’re creating powerful opportunities for brands to reach younger audiences at scale — and in a fully COPPA-compliant, brand-safe way.”

The collaboration strengthens both companies’ positions in the digital advertising space, delivering value to publishers, advertisers, and, most importantly, the audiences they serve.

About TotallyKidz

TotallyKidz, the kids and parenting portfolio within Evolve Media, brings together the best in gaming and entertainment to create meaningful connections between brands, families, and young audiences. TotallyKidz delivers safe, COPPA-compliant, and engaging experiences that let kids “play their way.” With trusted partners like Kabillion and Poki, and a curated library of premium apps and family-friendly platforms, TotallyKidz ensures brand safety, compliance, and creativity—helping advertisers reach audiences in fun, responsible, and measurable ways. Learn more at www.totallykidz.com.

About Bright Mountain

Bright Mountain’s integrated marketing services platform for brands, agencies and publishers ensures that every strategy is built upon reliable, accurate audience data that stays intact from targeting through activation, measurement and optimization. This level of data fidelity drives the continuous audience connection that helps businesses go further, faster.

We combine powerful insights, world-class creative, and premium media with the precision of AI and the perspective of human ingenuity, turning data into action, and action into growth. Learn more at www.brightmountainmedia.com.

Forward-Looking Statements for Bright Mountain Media, Inc.

This press release contains certain forward-looking statements that are based on current expectations and involve certain risks and uncertainties. Such forward-looking statements can be identified by the use of words such as "should," "may," "intends," "anticipates," "believes," "estimates," "projects," "forecasts," "expects," "plans," and "proposes," and similar words. These forward-looking statements are not guarantees of future performance and are subject to risks, uncertainties, and other factors, some of which are beyond our control and difficult to predict and could cause actual results to differ materially from those expressed or forecasted in the forward-looking statements, including, without limitation, statements made with respect to expectations of our ability to successfully integrate acquisitions, and the realization of any expected benefits from such acquisitions. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading "Risk Factors" in Bright Mountain’s Annual Report on Form 10-K for the year ended December 31, 2023 and our other filings with the SEC. Bright Mountain does not undertake any duty to update any forward-looking statements except as may be required by law.

Contact / Investor Relations:
Douglas Baker at corp@otcprgroup.com
561-807-6350
https://otcprgroup.com

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¹ https://www.numerator.com/resources/blog/generation-alpha-future-consumers/

² https://joshrweaver.medium.com/millennial-parents-are-raising-the-most-powerful-consumers-in-history-068b67e21294

FAQ

What did Bright Mountain (BMTM) announce on October 30, 2025 about TotallyKidz?

Bright Mountain announced it was chosen as the exclusive SSP partner for TotallyKidz to power COPPA-compliant kids ad campaigns.

How many kids’ game apps are included in Bright Mountain’s portfolio for TotallyKidz?

The partnership centers on a custom-curated portfolio of more than 3,000 kids’ game apps segmented by age and gender.

Which owned properties and channels does Bright Mountain provide for BMTM advertisers?

Bright Mountain’s inventory includes owned sites like Mom.com, MamasLatinas, CafeMom, Little Things and proprietary parenting segments on CT V publishers.

Is the Bright Mountain and TotallyKidz inventory compliant with privacy laws?

Yes — the announcement says inventory and segments comply with COPPA, GDPR, and CCPA for kid and family audiences.

What audience targets does the BMTM–TotallyKidz partnership aim to reach?

The partnership targets Gen Alpha children and their Millennial parents using age-bracket segmentation, parental audiences, and data-driven insights.