BEN Expands into Hospitality with AI Concierge
- Strategic expansion into the lucrative hospitality sector with first major deployment
- Partnership with a prominent luxury hotel demonstrates platform credibility
- Two-phase implementation allows for controlled rollout and scalability
- Partnership with hotel owner who has strong cybersecurity background adds credibility
- Initial deployment limited to single property, showing early stage of hospitality venture
- Success in luxury hospitality sector yet to be proven
Insights
BEN expands revenue potential by entering hospitality sector with AI concierge technology, demonstrating cross-industry applicability of their platform.
BEN's strategic expansion into hospitality represents a notable vertical diversification for their AI platform. The company has secured a formal agreement with The Dvin, an upscale Eastern European hotel, to implement their AI technology in a two-phase deployment focusing on concierge and reservation functions.
This move demonstrates the versatility and adaptability of BEN's iSKYE platform, which appears designed with modular architecture allowing for industry-specific applications. The hospitality sector presents unique opportunities for AI deployment given its 24/7 service requirements, multilingual needs, and emphasis on personalized guest experiences.
While the initial deployment is limited to a single hotel property, the partnership with a hotel owner who has connections to cybersecurity serving 85% of Dubai's hotels suggests potential for wider regional expansion. This connection may provide valuable inroads for further deployment across additional properties if the pilot proves successful.
The hospitality industry represents a substantial addressable market for AI solutions. Hotels globally are seeking technology that can enhance guest experiences while optimizing operational efficiency. BEN's entry indicates they've developed AI capable of handling the nuanced, high-touch requirements of luxury hospitality—a demanding use case that could validate their technology for other service-intensive industries.
Investors should note this appears to be BEN's first announced move into hospitality, suggesting a deliberate expansion strategy into new verticals rather than focusing solely on scaling within existing markets. The phased implementation approach demonstrates a methodical, measured expansion strategy rather than an aggressive but potentially risky rapid deployment.
First Deployment at The Dvin Highlights Platform’s Industry Reach
WILMINGTON, Del., May 15, 2025 (GLOBE NEWSWIRE) -- What happens when an AI innovator enters one of the world’s most service-driven industries? For BEN, it enters a new vertical—reimagining hospitality with personalized, intelligent AI. That journey begins at one of Eastern Europe’s top luxury hotels, delivering a next-generation guest experience that blends high-touch service with human-like intelligence.
Brand Engagement Network Inc. (BEN) (Nasdaq: BNAI), an innovator in AI-powered customer engagement, announced it has entered into a formal agreement with Seven Visions Resort & Places, The Dvin (The Dvin), to develop and deploy BEN’s expert Concierge AI Agent at the iconic Yerevan destination. This collaboration signifies BEN’s entry into the hospitality sector, which the parties believe will establish a new standard for AI-enhanced luxury guest experiences on a larger scale.
A Two-Phase Pilot Initiative Designed for Impact
The collaboration will begin with a two-phase pilot initiative, starting with a 24/7 Concierge AI Agent and following with a Reservation AI Agent. Both are powered by BEN’s modular iSKYE platform, allowing clients to deploy high-impact use cases quickly and scale across the guest journey.
With this initiative, BEN enters the hospitality industry, offering secure, guest-first AI tailored for high-touch customer experience, marking a strategic expansion into a new vertical.
A Setting Built for Innovation
“Introducing AI at this level isn’t just about adopting new technology—it’s about redefining luxury,” said Dvin owner Artak Tovmasyan, who also holds a
“This is an opportunity to demonstrate the versatility of BEN’s AI platform in a setting where service excellence is paramount,” said Paul Chang, CEO of Brand Engagement Network.
For more information about BEN, visit www.beninc.ai.
About Seven Visions Resort & Places, The Dvin
Seven Visions Resort & Places, The Dvin stands as Armenia’s crown jewel — a historical and cultural entertainment destination where timeless heritage meets bold innovation. Globally recognized with 15 international awards and several Guinness nominations, it stands as a symbol of excellence on the world stage — including titles such as World’s Leading Hotel Dining & Entertainment Experience 2023 and 2024, World’s Best New MICE Hotel 2023, as well as multiple awards as Europe’s and Armenia’s Leading Hotel. Seven Visions plays a key role in making Armenia a top MICE destination for meetings, incentives, conferences, and exhibitions worldwide. Its mission is clear: to place Armenia on the global touristic map. The resort features 153 artfully appointed rooms and suites, providing guests with unparalleled comfort and an immersive stay. At the heart of Seven Visions Resort & Places lies The Dvin Music Hall — the largest ceremony venue in the region, having hosted weddings, prestigious events, and prominent guests. The One & Only Theatre, home to the world’s only ceiling-stage, redefines live entertainment with an immersive experience. Hayrik Restaurant by Seven Visions elevates Armenian cuisine, blending tradition with modern techniques and global influences in a warm, welcoming atmosphere. For a unique entertainment experience, the Stage Gastro Show Club pairs fine cuisine with live acrobatic performances, creating a memorable sensory experience. Relaxation flows seamlessly at The Pool, a breathtaking infinity pool designed for inspiration and serenity. Guests can also focus on wellness at Body & Soul Fitness Center, featuring advanced training equipment, a tennis court, and a Cross Fit zone. For business meetings, Hartak Meeting Places offers 12 high-tech venues ideal for conferences, networking events, expos, summits, and exclusive gatherings. The resort also houses ARTaments in Future Tower, a premium business center where only market-leading companies rent exclusive office spaces. Finally, N7 Beach Club, located 1,111 meters above sea level and enclosed by a one-glass facade, boasts the 4th biggest infinity pool of its kind in the world, making it one of the most iconic aquatic experiences globally. And this is just the beginning — with visionary new projects on the horizon, including a world-class casino and an opulent, internationally acclaimed spa, Seven Visions Resort & Places, The Dvin continues to shape the future of hospitality, culture, and global tourism.
Learn more at 7visionshotels.com.
About Brand Engagement Network Inc. (BEN)
Brand Engagement Network Inc. (BEN) (Nasdaq: BNAI) innovates in AI-powered customer engagement by delivering safe, intelligent, scalable solutions. Its proprietary Enterprise Language Model (ELM™) and Retrieval-Augmented Generation (RAG™) architecture enable highly personalized interactions supported by customers’ curated data in closed-loop environments. BEN develops AI-driven engagement solutions for the life sciences, automotive, and retail industries, featuring AI-powered avatars for outbound campaigns, inbound customer service, and real-time recommendations. With a global AI research and development team, BEN provides secure cloud-based and on-premises deployments, granting complete control of the technology stack and ensuring compliance with GDPR, CCPA, HIPAA, and SOC 2 Type 1 standards. The company holds 21 patents, with 28 pending, demonstrating its commitment to advancing AI-driven consumer engagement.
Learn more at www.beninc.ai.
Forward-Looking Statements
Certain statements in this communication are "forward-looking statements" within the meaning of federal securities laws. They are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect, among other things, BEN’s current expectations, assumptions, plans, strategies, and anticipated results. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks, and changes in circumstances that may differ materially from those contemplated by the forward-looking statements, which are neither statements of historical fact nor guarantees or assurances of future performance.
There are a number of risks, uncertainties and conditions that may cause BEN’s actual results to differ materially from those expressed or implied by these forward-looking statements, including but not limited to the risk factors described in Part I, Item 1A of Risk Factors in BEN’s Annual Report on Form 10-K for the year ended December 31, 2023 and the other risk factors identified from time to time in the BEN’s other filings with the Securities and Exchange Commission (the "SEC"). Filings with the SEC are available on the SEC's website at http://www.sec.gov.
Many of these circumstances are beyond BEN’s ability to control or predict. These forward-looking statements necessarily involve assumptions on BEN’s part. These forward-looking statements may include words such as "believe," "expect," "anticipate," "estimate," "intend," "plan," "project," "should," "may," "will," "might," "could," "would," or similar expressions. All forward-looking statements attributable to the Company or persons acting on BEN’s behalf are expressly qualified in their entirety by the cautionary statements that appear throughout this communication. Furthermore, undue reliance should not be placed on forward-looking statements, which are based on the information currently available to the Company and speak only as of the date they are made. BEN disclaims any intention or obligation to update or revise publicly any forward-looking statements.
Media Contact
Amy Rouyer
P: 503-367-7596
E: amy@beninc.ai
Investor Relations
Susan Xu
P: 778-323-0959
E: sxu@allianceadvisors.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/c4acfcc4-228d-4129-803b-0a67ff1bf6b6
FAQ
What is BEN's (BNAI) new hospitality AI initiative?
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Who is BEN's first hospitality partner for its AI concierge service?
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