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BODi by Beachbody Names Former Wrestler and Football Player Dean Muhtadi as Brand Ambassador

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BODi, a leading fitness and nutrition company, has named Dean Muhtadi, former professional football player and wrestler, as its newest Brand Ambassador. Muhtadi, known for his wrestling persona 'Mojo Rawley', will promote BODi's fitness programs and nutrition benefits after achieving remarkable results through the LIIFT4 program.

Muhtadi's journey with LIIFT4, a program combining weightlifting and high-intensity interval training, has been shared on his social media platforms, reaching his 365K+ Instagram followers. He and his cousin Laith Chaz have been motivating their audience with a mix of intense workouts and entertaining content.

As a Brand Ambassador, Muhtadi will participate in various promotional activities, including social media campaigns, virtual workout sessions, and special events, aiming to inspire others to achieve their fitness goals with BODi's programs.

BODi, un'azienda leader nel settore del fitness e della nutrizione, ha nominato Dean Muhtadi, ex calciatore professionista e wrestler, come suo nuovo Ambasciatore del Marchio. Muhtadi, noto per il suo personaggio nel wrestling 'Mojo Rawley', promuoverà i programmi fitness e i benefici nutrizionali di BODi dopo aver ottenuto risultati straordinari attraverso il programma LIIFT4.

Il percorso di Muhtadi con LIIFT4, un programma che combina sollevamento pesi e allenamento ad alta intensità, è stato condiviso sulle sue piattaforme social, raggiungendo i suoi 365K+ follower su Instagram. Lui e suo cugino Laith Chaz hanno motivato il loro pubblico con una combinazione di allenamenti intensi e contenuti divertenti.

In qualità di Ambasciatore del Marchio, Muhtadi parteciperà a diverse attività promozionali, tra cui campagne sui social media, sessioni di allenamento virtuali e eventi speciali, con l'obiettivo di ispirare gli altri a raggiungere i propri obiettivi di fitness tramite i programmi di BODi.

BODi, una empresa líder en fitness y nutrición, ha nombrado a Dean Muhtadi, exjugador de fútbol profesional y luchador, como su nuevo Embajador de Marca. Muhtadi, conocido por su personaje de lucha 'Mojo Rawley', promocionará los programas de fitness y los beneficios nutricionales de BODi después de alcanzar resultados notables a través del programa LIIFT4.

El viaje de Muhtadi con LIIFT4, un programa que combina levantamiento de pesas y entrenamiento interválico de alta intensidad, ha sido compartido en sus plataformas sociales, alcanzando a sus 365K+ seguidores en Instagram. Él y su primo Laith Chaz han estado motivando a su audiencia con una mezcla de entrenamientos intensos y contenido entretenido.

Como Embajador de Marca, Muhtadi participará en diversas actividades promocionales, incluidas campañas en redes sociales, sesiones de entrenamiento virtuales y eventos especiales, con el objetivo de inspirar a otros a lograr sus metas de fitness con los programas de BODi.

BODi는 피트니스 및 영양 분야의 선도 기업으로, Dean Muhtadi를 새로운 브랜드 앰배서더로 임명했습니다. 전직 프로 축구 선수이자 레슬러인 Muhtadi는 'Mojo Rawley'라는 레슬링 캐릭터로 유명하며, LIIFT4 프로그램을 통해 놀라운 결과를 달성한 후 BODi의 피트니스 프로그램과 영양 혜택을 홍보할 예정입니다.

Muhtadi의 LIIFT4 여정은 웨이트 트레이닝과 고강도 인터벌 트레이닝을 결합한 프로그램으로, 그의 소셜 미디어 플랫폼에서 공유되었으며 Instagram에서 365K+ 팔로워에 도달했습니다. 그는 사촌 Laith Chaz와 함께 강렬한 운동과 재미있는 콘텐츠로 청중을 동기부여하고 있습니다.

브랜드 앰배서더로서 Muhtadi는 소셜 미디어 캠페인, 가상 운동 세션 및 특별 이벤트 등 다양한 프로모션 활동에 참여하여 BODi의 프로그램으로 다른 이들이 피트니스 목표를 달성하도록 영감을 주는 것을 목표로 합니다.

BODi, une entreprise leader dans le domaine du fitness et de la nutrition, a nommé Dean Muhtadi, ancien joueur de football professionnel et lutteur, en tant que nouveau Ambassadeur de la Marque. Muhtadi, connu pour son personnage de lutte 'Mojo Rawley', promouvra les programmes de fitness et les avantages nutritionnels de BODi après avoir obtenu des résultats remarquables grâce au programme LIIFT4.

Le parcours de Muhtadi avec LIIFT4, un programme combinant musculation et entraînement par intervalles de haute intensité, a été partagé sur ses plateformes sociales, atteignant plus de 365K abonnés sur Instagram. Lui et son cousin Laith Chaz ont inspiré leur public avec un mélange d'entraînements intenses et de contenu divertissant.

En tant qu'Ambassadeur de la Marque, Muhtadi participera à diverses activités promotionnelles, y compris des campagnes sur les réseaux sociaux, des séances d'entraînement virtuelles et des événements spéciaux, visant à inspirer les autres à atteindre leurs objectifs de fitness grâce aux programmes de BODi.

BODi, ein führendes Unternehmen im Fitness- und Ernährungsbereich, hat Dean Muhtadi, ehemaligen Profifußballspieler und Wrestler, zu seinem neuesten Markenbotschafter ernannt. Muhtadi, bekannt durch seine Wrestling-Persona 'Mojo Rawley', wird die Fitnessprogramme und Ernährungsbenefits von BODi fördern, nachdem er durch das LIIFT4-Programm bemerkenswerte Ergebnisse erzielt hat.

Muhtadis Reise mit LIIFT4, einem Programm, das Gewichtheben und hochintensives Intervalltraining kombiniert, wurde auf seinen Social-Media-Plattformen geteilt und erreichte über 365.000 Instagram-Follower. Er und sein Cousin Laith Chaz motivieren ihr Publikum mit einer Mischung aus intensiven Workouts und unterhaltsamen Inhalten.

Als Markenbotschafter wird Muhtadi an verschiedenen Werbeaktivitäten teilnehmen, einschließlich Social-Media-Kampagnen, virtuellen Trainingseinheiten und besonderen Events, um andere dazu zu inspirieren, ihre Fitnessziele mit den Programmen von BODi zu erreichen.

Positive
  • Partnership with a high-profile athlete (Dean Muhtadi) as Brand Ambassador
  • Potential exposure to Muhtadi's 365K+ Instagram followers
  • Promotion of BODi's LIIFT4 program through Muhtadi's personal success story
Negative
  • None.

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- The Beachbody Company, Inc. (NYSE: BODI) (“BODi” or the “Company”), a leading fitness and nutrition company, announced today BODi has named former professional football player and professional wrestler Dean Muhtadi as its newest Brand Ambassador, with help from the athlete partnership team at OpenSponsorship. Mr. Muhtadi, renowned for his dynamic presence both on and off the field, will work with BODi to promote its fitness programs and nutrition benefits following the incredible results he has achieved through BODi’s LIIFT4 program.

Mr. Muhtadi, also known to many by his wrestling persona “Mojo Rawley,” has captivated fans worldwide with his relentless energy and dedication. His journey with BODi’s LIIFT4 program is no exception. The LIIFT4 program, known for its efficient combination of weightlifting and high-intensity interval training, has helped Mr. Muhtadi achieve outstanding fitness results, which he enthusiastically shares on his social media platforms.

“After achieving such incredible results, I am excited to join the BODi family as a Brand Ambassador,” said Mr. Muhtadi. “Joel Freeman’s LIIFT4 program has been a game-changer and has allowed me to stay in peak condition while having fun. Working out with my brother and sharing our crazy antics online has made the journey even more enjoyable, and I can’t wait to inspire others to take their fitness to the next level with BODi.”

Mr. Muhtadi’s engaging social media presence (more than 365K followers on Instagram) includes both Mr. Muhtadi and his cousin Laith Chaz pushing their limits with LIIFT4 workouts, motivating their followers with a mix of intense exercise and light-hearted fun. Their unique blend of fitness and entertainment has resonated with a broad audience, further highlighting the accessibility and effectiveness of the LIIFT4 program.

Joel Freeman, BODi Super Trainer and creator of the LIIFT4 program, expressed his enthusiasm for Dean’s involvement, stating, “Dean Muhtadi embodies the spirit of LIIFT4 with his commitment to fitness and his infectious energy. Having him as a brand ambassador is a perfect fit, and I am excited to see the impact he will have on the BODi community.”

As a BODi Brand Ambassador, Dean will participate in various promotional activities, including social media campaigns, virtual workout sessions and special events, all aimed at inspiring others to achieve their fitness goals with BODi's comprehensive programs.

For more information about BODi and the LIIFT4 program, visit www.bodi.com.

About BODi and The Beachbody Company, Inc.

Originally known as Beachbody, BODi has been innovating structured step-by-step home fitness and nutrition programs for 25 years such as P90X, Insanity, and 21-Day Fix, plus the first premium superfood nutrition supplement, Shakeology. Since its inception in 1999, BODi has helped over 30 million customers pursue extraordinary life-changing results. The BODi community represents millions of people helping each other stay accountable to goals of healthy weight loss, improved strength and energy, and resilient mental and physical well-being. For more information, please visit TheBeachbodyCompany.com.

About OpenSponsorship

OpenSponsorship is a leading digital platform that bridges brands with athletes, content creators, music artists, teams, and events for dynamic sports sponsorships. Based in New York, OpenSponsorship leverages AI, cutting-edge technology, and data analytics to seamlessly connect brands with the right influencers and monitor campaign performance. Comprehensive services include crafting tailored campaign proposals, negotiating sponsorship deals, and providing detailed results and reporting to ensure impactful partnerships and measurable success. Please visit https://opensponsorship.com/ for more information.

Safe Harbor Statement

This press release contains “forward-looking” statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are statements other than historical fact or in the future tense. These statements include but are not limited to, statements regarding our business strategy, our plans, and our objectives and future operations. Forward-looking statements are based upon various estimates and assumptions, as well as information known to us as of the date hereof and are subject to risks and uncertainties. Accordingly, actual results could differ materially due to a variety of factors. You can identify these statements by the use of terminology such as “believe”, “plans”, “expect”, “will”, “should,” “could”, “estimate”, “anticipate,” “upon” or similar forward-looking terms. You should not rely on these forward-looking statements as they involve risks and uncertainties that may cause actual results to vary materially from the forward-looking statements.

Dean Muhtadi on Social Media:
Instagram: @stayhyped
Twitter: @MojoMuhtadi

BODi PR Team

PR@BODi.com

Source: The Beachbody Company, Inc.

FAQ

Who is BODi's new Brand Ambassador?

BODi has named Dean Muhtadi, former professional football player and wrestler known as 'Mojo Rawley', as its newest Brand Ambassador.

What fitness program did Dean Muhtadi use from BODi (BODI)?

Dean Muhtadi achieved remarkable results using BODi's LIIFT4 program, which combines weightlifting and high-intensity interval training.

How many Instagram followers does Dean Muhtadi have?

Dean Muhtadi has more than 365,000 followers on Instagram.

What activities will Dean Muhtadi participate in as BODi's (BODI) Brand Ambassador?

As a Brand Ambassador, Dean Muhtadi will participate in social media campaigns, virtual workout sessions, and special events to promote BODi's programs.

The Beachbody Company, Inc.

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