BODi Launches INSANITY “Liquid Shock” Energy Drink Designed For Sharper Focus, Improved Reaction Time, Physical Performance and a Huge Jolt of Energy

The new beverage is sold directly in 12-pack cases, with Amazon and other retail availability planned to follow soon.

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Formulated to help unlock extreme mental and physical performance, taking you from fatigued to a colossal jolt of energy with sharper focus, zero sugar and just five calories per can

EL SEGUNDO, Calif.--(BUSINESS WIRE)-- BODi (NASDAQ: BODI), the proactive wellness company delivering nutrition, supplements and proven fitness programs that help people take control of their health inside and out, today announced the launch of INSANITY Liquid Shock Energy Drink, a zero-sugar, ready-to-drink energy beverage designed to fuel demanding days when ordinary energy isn’t enough. From intense workouts to extreme challenges and long shifts, INSANITY Liquid Shock Energy Drink delivers sustained energy and sharper focus when it matters most.

Formulated to help unlock extreme mental and physical performance, INSANITY Liquid Shock Energy Drinks take you from fatigued to a colossal jolt of energy with sharper focus, zero sugar and just five calories per can.

Inspired by the unrivaled intensity of BODi’s iconic INSANITY training series that millions of users have done over the last 17 years, this drink brings that same relentless intensity to every sip. INSANITY Liquid Shock Energy combines 300 mg of caffeine with TeaCrine^® and Dynamine^® in a triple-energy formula leveraging these plant-derived stimulant alkaloids for energy and focus. The result is a powerful energy experience that also features a blend of nootropic and performance ingredients designed to support sharper focus, faster reaction time and physical performance, delivering a major jolt of sustained energy.

“Our INSANITY fitness programs challenge people to achieve extraordinary physical and mental results,” said Carl Daikeler, Co-Founder and CEO of BODi. “We wanted an energy drink to match that next-level intensity, and this new INSANITY Liquid Shock Energy Drink delivers. Formulated to go far beyond caffeine alone and other energy drinks, INSANITY Liquid Shock provides an incredible range of performance benefits in a single serve can. We’ve taken the essence of our world-famous INSANITY fitness programs and formulated a powerful energy drink designed for high-intensity achievers, athletes, students, and gamers.”

Five Benefits. One Can. Four Flavors.

INSANITY Liquid Shock Energy Drink goes beyond energy alone, combining caffeine, nootropic and performance ingredients to support the demands of the body and mind.

Available in four unhinged flavors, including Nuclear Sherbet, Off Your Rocket, Radioactive Sour Apple, and Sourmelon Panic, the INSANITY Liquid Shock Energy Drink delivers:

• A Colossal Jolt: Triple INSANITY energy – 300 mg of caffeine combined with TeaCrine^® and Dynamine^®.
• Sharper Focus: Alpha-GPC, L-Tyrosine and caffeine to support sharper focus.
• Reaction Time Support: A nootropic-focused formula to support mental sharpness and response.
• Physical Performance: L-Citrulline, Betaine, Taurine and caffeine to support physical output.
• Zero Sugar: Just five calories per can.

Expanding INSANITY and BODi’s Performance Nutrition Portfolio

On November 12, BODi will further expand the INSANITY brand into performance nutrition with the launch of INSANITY Pre-Workout Powder, timed to coincide with the debut of INSANITY: Unhinged, the all-new fitness program featuring three-time HYROX World Champion Hunter McIntyre, launching exclusively on BODi.

Featuring 360 mg of caffeine, TeaCrine^®, Dynamine^® and performance-focused ingredients, INSANITY Pre-Workout Powder is designed to support energy, endurance, focus, strength and pump for those who push to their limits and still wake up hungry for more.

The INSANITY Liquid Shock Energy Drink and INSANITY Pre-Workout Powder extend the brand into performance nutrition, supporting BODi’s broader portfolio alongside Shakeology, the P90X Supplement System and P90X Energy Drinks.

INSANITY Liquid Shock Energy is available now on BODi.com in a 12-pack case for $29.99 which comes to just $2.50 per can. For a limited time, anyone who buys one case can get a second case 50% off. The product will soon be available on Amazon and at other retailers.

Together, these launches reflect BODi’s continued focus on nutrition and performance, extending its iconic fitness franchises into complementary products that support consumers beyond the workout.

To learn more and discover BODi’s entire performance nutrition portfolio, go to: BODi.com.

About BODi and The Beachbody Company

BODi is a proactive wellness company delivering nutrition, supplements, and proven fitness programs that help people take control of their health inside and out. With nearly three decades of experience, BODi, formerly Beachbody, has evolved from a leader in home fitness into a comprehensive health and fitness ecosystem designed to help people achieve their goals and lead healthier, more fulfilling lives. Anchored by science-backed nutrition solutions like Shakeology and supported by its portfolio of proven fitness and habit-building programs, including P90X and INSANITY, BODi is creating a more accessible and effective path to long-term health.

Since its inception, BODi has supported more than 30 million customers in achieving lasting results. The company continues to innovate across nutrition and digital fitness to deliver simple, proven solutions for modern lifestyles.

To subscribe and shop, visit BODi.com. For company and investor information, please visit TheBeachbodyCompany.com.

View source version on businesswire.com: https://www.businesswire.com/news/home/20261016422479/en/

Media Relations:
BODi@aiir.agency

Investor Relations:
IR@BODi.com

Source: BODi

Key Terms

alpha-gpc technical

A naturally occurring choline-containing compound (alpha-glycerylphosphorylcholine) used as a nutritional supplement and as an active pharmaceutical ingredient in some countries. It supplies choline, a building block for the neurotransmitter acetylcholine, so it is marketed and studied for effects on memory, attention and physical performance; how strongly it helps in those uses varies by study and regulatory jurisdiction. Regulatory status differs by country—commonly sold as a dietary supplement ingredient, while in some places it is an approved prescription therapy for certain cognitive disorders—which affects how it is labeled, dosed and promoted.

l-tyrosine technical

L-tyrosine is a naturally occurring amino acid the body uses to build proteins and to make key chemicals like dopamine and thyroid hormones; it is also manufactured and sold as a raw ingredient in supplements and some pharmaceuticals. For investors, it matters because supply, manufacturing, clinical evidence, or regulatory status around products that use this ingredient can affect company costs, product value, and market demand—like a building block whose availability and credibility influence finished goods.

l-citrulline technical

L-citrulline is a non-proteinogenic amino acid produced in the body and found in some foods and dietary supplements; it is not incorporated into proteins but participates in the urea cycle. In humans, the body converts L-citrulline into L-arginine, which is a precursor for nitric oxide production; that biochemical pathway is why L-citrulline supplements are used to raise plasma arginine and indirectly support nitric-oxide–mediated blood vessel dilation and related physiological effects. As a supplement ingredient it is regulated as a dietary supplement ingredient rather than a pharmaceutical active ingredient in most jurisdictions, and its effects depend on dose and individual metabolism.

betaine technical

A family of naturally occurring zwitterionic compounds characterized by a quaternary ammonium group bonded to an acid moiety; most commonly the term refers to trimethylglycine (TMG). Betaine acts biologically as an osmolyte that helps cells balance water and salt and as a methyl donor in biochemical pathways (transferring methyl groups to molecules like homocysteine). In commercial and clinical contexts “betaine” can mean the neutral betaine molecule (e.g., TMG), or related forms such as betaine hydrochloride used as a digestive acid supplement; the specific form determines its use (nutritional supplement, feed additive, cosmetic ingredient, lab reagent, etc.) and properties.

taurine technical

Taurine is an amino sulfonic acid that occurs naturally in animal tissues and is used as an ingredient in foods, dietary supplements, energy drinks, pet food and some pharmaceutical formulations. It is not one of the amino acids incorporated into proteins; its biological roles include bile acid conjugation, regulation of cell volume and electrolytes, and antioxidant and neuromodulatory actions. In regulatory and labeling contexts it is treated as a food or supplement ingredient rather than a drug active ingredient unless specifically approved as a pharmaceutical compound.