Beachbody Super Trainer Joel Freeman Takes Muscle-Sculpting to the Next Level with a Challenging, Yet Approachable New Strength-Training Program, “LIIFT MORE”
The Beachbody Company (NYSE: BODY) announces the launch of its new strength training program, LIIFT MORE, designed to enhance muscle building and fitness confidence. Developed by Joel Freeman, this program is an evolution of the successful LIIFT4 program, consisting of an eight-week regimen with two four-week phases. Each phase combines weightlifting and high-intensity interval training (HIIT) in 35-45 minute workouts, targeting various fitness levels. Early access starts August 2. The program also includes nutrition guidance and recovery workouts.
- Launch of LIIFT MORE expected to drive subscription growth and customer engagement.
- Continuation of successful brand legacy built by LIIFT4 program.
- Incorporation of nutrition guidance to enhance overall program effectiveness.
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Built upon the tremendous success of its LIIFT4 program, Beachbody On Demand unveils the next evolution in the Company’s approach to building muscle, increasing definition and boosting confidence
Broken down into two different four-week phases, LIIFT MORE is an eight-week program delivering a combination of weight-lifting and high-intensity interval training (HIIT) to help users become the ultimate version of themselves. The program features targeted 35-45 minute workouts for five days a week, and weaves in Joel’s warm, encouraging and authentic training style to keep you motivated, while achieving your goals.
“This program was born out of the original LIIFT4 program, but amps everything up to new levels while still following a simple, but effective approach to fitness,” said
Both phases of LIIFT MORE have users participating in five workout days, which leaves two recovery days per week. All workouts take 45-minutes or less to complete, and utilize a unique combination of weightlifting, calorie-burning HIIT and a sequence of core moves designed to build a lean, strong, chiseled body. Phase One of LIIFT MORE focuses on helping you build strength and mass, while Phase Two pumps up the volume and intensity with more combinations and reps to help get you shredded.
“The simplicity of LIIFT4 is still at this program’s core with straightforward, effective moves that are both strategically paced and paired to give the right combination of classic lifting and HIIT to deliver the very best results,” said
To take it up a notch, get the most variety, and maximize the effectiveness of each move, Joel incorporated an adjustable bench, which users will need for the program. As a bonus, Joel developed 20-minute LIIFT Express workouts for when you’re tight on time. And for moving through your rest days, Joel created two recovery workouts for upper and lower body.
Finally, Joel knows how important it is to fuel your body for workouts, and especially lifting. So, he’s recommending what he swears by himself – the “Joel Stack” of Beachbody Performance(r) products – Energize, Hydrate, Recover, and Protein Recharge. There will also be 1-week meal plans for 2B Mindset(r) and Portion Fix(r), Beachbody’s two proven nutrition programs, to help you meal prep and combine nutrition with fitness, to meet your goals.
LIIFT MORE is available on Beachbody On Demand for VIP Early Access beginning
Note for Media: A version of the video accompanying this release without captions is available to the media by request.
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Creator of the upcoming summer hit LIIFT MORE(™), LIIFT4(r) and 10 Rounds™ and co-creator of CORE DE FORCE®, Joel is an NASM certified personal trainer who has spent 20 years helping people transform their bodies and change their lives. Take his live strength, HIIT, core and cycling classes to crush your fitness goals and unlock your athletic potential.
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