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BRC Inc. reports developments for Black Rifle Coffee, a veteran-founded branded coffee and beverage company built around packaged coffee, ready-to-drink coffee, merchandise, and retail coffee shops. Recurring updates focus on quarterly results and guidance, Wholesale and Direct-to-Consumer channel performance, expanded distribution with food and mass retailers, packaged coffee and RTD coffee velocity, and the company’s Outpost retail channel.
Company news also covers investor-conference presentations, brand positioning with military, veteran, and first-responder communities, and exchange-listing compliance disclosures related to its Class A common stock.
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Black Rifle Coffee Company (BRCC) has launched its fall menu featuring new drinks including the Smashed Pumpkin latte and TrickN’ Treat hot cocoa. The Smashed Pumpkin combines pumpkin pie flavors with spiced syrups, while TrickN’ Treat includes hot cocoa and candy. BRCC also reintroduces the Smokey Joe, a seasonal favorite, alongside new Pumpkin Swirl Bread. These offerings will be available at BRCC Outposts in several states, including Florida and Texas, while supplies last. The company emphasizes its commitment to veterans and high-quality coffee products.
BRC Inc. (NYSE: BRCC), a premium coffee company committed to supporting Veterans and first responders, will present at the 2022 Raymond James Consumer Conference on September 15, 2022, at 10:20 AM Eastern Time. This event showcases the company’s mission-driven focus and unique brand experience. Interested parties can access a live webcast on the company’s investor relations website, with an archived replay available post-event. Founded by Green Beret Evan Hafer in 2014, BRCC offers premium coffee products tailored for those who cherish America's values.
Black Rifle Coffee Company (BRCC) has appointed Martin Manning, a U.S. Navy Veteran, as its new Chief Human Resources Officer (CHRO). Manning's role focuses on talent acquisition in line with the company's mission to hire 10,000 Veterans. This leadership change is part of a broader strategy to scale revenue and develop an omnichannel lifestyle brand. Manning has a strong background in driving growth and building leadership teams, having previously served at Ascend Learning.
BRC Inc. (NYSE: BRCC) reported a 27% increase in Q2 2022 net revenue to $66.4 million, raising its full-year revenue outlook to $320 million+. Adjusted EBITDA for Q2 was $(10.4) million, a notable increase in net loss to $45.1 million due to non-cash fair value adjustments. While direct-to-consumer revenue fell by 7%, wholesale revenue surged by 145%, driven by ready-to-drink (RTD) products. The company also anticipates 2023 revenue of at least $500 million, with low-to-mid single-digit EBITDA margins, despite challenges from inflationary pressures and increased operational costs.
Black Rifle Coffee Company (BRCC) announced its upcoming release of second quarter 2022 financial results scheduled for August 11, 2022, prior to the U.S. stock market opening. Management will host a conference call and live webcast at 8:00 a.m. ET for a detailed discussion on these results. The replay of the call will be available until August 18, 2022. As a veteran-founded company, BRCC aims to support veterans and first responders while delivering a premium coffee experience.
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BRC Inc. (NYSE: BRCC) has appointed Roland Smith as Executive Chairman, effective immediately. He succeeds founder Evan Hafer, who remains CEO. This leadership change aims to leverage Smith's extensive experience in consumer-packaged goods to enhance growth and shareholder value. Smith, a U.S. Army veteran, emphasized collaboration with Hafer and co-CEO Tom Davin to capitalize on increasing customer demand and expand sales channels. The company is committed to its mission of supporting veterans and first responders while pursuing omnichannel growth.
Black Rifle Coffee Company (BRCC) has opened a new coffee shop in Spanish Fork, Utah, marking its third store in the state. This location features a coffee and espresso bar, over 15 blends, a grab-and-go menu, and drive-thru service, operating daily from 5am to 8pm MT. CEO Evan Hafer attributes the success of their physical locations to the brand's alignment with customer values. BRCC serves nearly 300,000 coffee club subscribers and boasts a community of over 2 million consumers, emphasizing its commitment to premium coffee and supporting veterans and first responders.
BRC Inc. (NYSE: BRCC), a premium coffee company dedicated to supporting veterans and first responders, will present at the 2022 William Blair Growth Stock Conference on June 8, 2022, at 4:20 PM Eastern Time. The presentation will be accessible via a webcast on the company's investor relations website, with an archived replay available afterward. Founded in 2014 by Green Beret Evan Hafer, BRCC is committed to providing quality coffee and promoting the American way of life.