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Brera Holdings Joins City Football Group as Second Multi-Club Owner in Italy’s Serie B League

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Brera Holdings (NASDAQ:BREA) has emerged as the second multi-club owner (MCO) in Italy's Serie B League, alongside City Football Group. The company owns SS Juve Stabia, while City Group controls Palermo FC in the same league. Notably, SS Juve Stabia has achieved a remarkable 245% increase in market value to $32 million during the 2024-25 season.

The club, known as "The Second Team of Naples," demonstrated strong performance by advancing to the Serie A promotion playoffs semifinals after being promoted from Serie C. The valuation surge from $9.3 million reflects the club's growing competitiveness and success under Brera's ownership, offering investors exposure to this growth through Brera's Nasdaq-listed shares.

Brera Holdings (NASDAQ:BREA) è diventata il secondo proprietario di più club (MCO) nella Serie B italiana, insieme a City Football Group. La società possiede SS Juve Stabia, mentre City Group controlla Palermo FC nella stessa lega. È importante sottolineare che SS Juve Stabia ha registrato un notevole aumento del valore di mercato del 245%, raggiungendo i 32 milioni di dollari durante la stagione 2024-25.

Il club, noto come "La Seconda Squadra di Napoli", ha mostrato un'ottima performance raggiungendo le semifinali dei playoff per la promozione in Serie A, dopo essere stato promosso dalla Serie C. L'incremento della valutazione da 9,3 milioni di dollari riflette la crescente competitività e il successo del club sotto la proprietà di Brera, offrendo agli investitori un'opportunità di crescita tramite le azioni quotate al Nasdaq di Brera.

Brera Holdings (NASDAQ:BREA) se ha consolidado como el segundo propietario de múltiples clubes (MCO) en la Serie B de Italia, junto con City Football Group. La compañía es dueña de SS Juve Stabia, mientras que City Group controla Palermo FC en la misma liga. Es destacable que SS Juve Stabia ha logrado un impresionante aumento del 245% en su valor de mercado, alcanzando los 32 millones de dólares durante la temporada 2024-25.

El club, conocido como "El Segundo Equipo de Nápoles", mostró un gran rendimiento al avanzar a las semifinales de los playoffs de ascenso a la Serie A tras ser promovido desde la Serie C. El incremento en la valoración desde 9,3 millones de dólares refleja la creciente competitividad y éxito del club bajo la propiedad de Brera, ofreciendo a los inversores la posibilidad de participar en este crecimiento a través de las acciones de Brera cotizadas en Nasdaq.

Brera Holdings (NASDAQ:BREA)는 이탈리아 세리에 B 리그에서 City Football Group과 함께 두 번째 다중 클럽 소유주(MCO)로 부상했습니다. 이 회사는 SS Juve Stabia를 소유하고 있으며, City Group은 같은 리그에서 Palermo FC를 운영하고 있습니다. 특히 SS Juve Stabia는 2024-25 시즌 동안 시장 가치가 245% 증가하여 3,200만 달러를 기록하는 놀라운 성과를 보였습니다.

"나폴리의 두 번째 팀"으로 알려진 이 클럽은 세리에 C에서 승격한 후 세리에 A 승격 플레이오프 준결승에 진출하는 강력한 성적을 보였습니다. 930만 달러에서 가치가 급등한 것은 브레라 소유 하에 클럽의 경쟁력과 성공이 커지고 있음을 반영하며, 투자자들은 브레라의 나스닥 상장 주식을 통해 이러한 성장에 참여할 수 있습니다.

Brera Holdings (NASDAQ:BREA) s'est imposé comme le deuxième propriétaire multi-clubs (MCO) de la Serie B italienne, aux côtés de City Football Group. La société détient SS Juve Stabia, tandis que City Group contrôle Palermo FC dans la même ligue. Il est notable que SS Juve Stabia ait enregistré une augmentation remarquable de 245 % de sa valeur de marché, atteignant 32 millions de dollars durant la saison 2024-25.

Le club, surnommé « La deuxième équipe de Naples », a montré de solides performances en atteignant les demi-finales des playoffs de promotion en Serie A après sa montée depuis la Serie C. La hausse de la valorisation, passant de 9,3 millions de dollars, reflète la compétitivité croissante et le succès du club sous la direction de Brera, offrant aux investisseurs une exposition à cette croissance via les actions cotées au Nasdaq de Brera.

Brera Holdings (NASDAQ:BREA) hat sich als zweiter Mehrfach-Club-Besitzer (MCO) in der italienischen Serie B neben City Football Group etabliert. Das Unternehmen besitzt SS Juve Stabia, während City Group Palermo FC in derselben Liga kontrolliert. Bemerkenswert ist, dass SS Juve Stabia während der Saison 2024-25 eine beeindruckende Marktwerterhöhung von 245 % auf 32 Millionen US-Dollar verzeichnete.

Der Klub, bekannt als „Das zweite Team von Neapel“, zeigte starke Leistungen, indem er nach dem Aufstieg aus der Serie C bis ins Halbfinale der Aufstiegs-Playoffs zur Serie A vordrang. Der Wertanstieg von 9,3 Millionen US-Dollar spiegelt die wachsende Wettbewerbsfähigkeit und den Erfolg des Klubs unter der Führung von Brera wider und bietet Investoren die Möglichkeit, an diesem Wachstum durch Breras an der Nasdaq gelistete Aktien teilzuhaben.

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Brera Holdings joins elite multi-club ownership circle in Italian football with significant valuation growth for its Serie B asset.

Brera Holdings' (NASDAQ: BREA) strategic positioning as just the second multi-club owner in Italy's Serie B alongside the prestigious City Football Group represents a notable milestone in the company's expansion strategy. The press release highlights two critical developments: Brera's entry into an exclusive ownership circle and the remarkable 245% valuation increase of SS Juve Stabia to $32 million.

What makes this particularly significant is the company's unique market position as the first Nasdaq-listed multi-club ownership group, providing investors with direct exposure to the growing football club portfolio business model that has proven successful for privately-held entities like City Football Group. The valuation growth of Juve Stabia from $9.3 million demonstrates the potential financial upside of their strategy, especially considering the club's competitive performance reaching the Serie A promotion playoffs.

The strategic importance of the Italian market shouldn't be understated - Italy represents one of the top five football markets globally with significant commercial potential. By establishing themselves alongside City Football Group (whose Manchester City property recently secured a historic fourth consecutive Premier League title), Brera is positioning itself among elite football ownership groups while maintaining the liquidity advantages of public markets.

The validation from Serie B League President Paolo Bedin and inclusion in proprietary data sharing among ownership groups suggests Brera is gaining institutional acceptance within European football's power structures - a crucial intangible asset for long-term success in this relationship-driven industry.

Nasdaq-listed Brera’s Purchase of SS Juve Stabia and City’s Ownership of Palermo FC Brings the Two Groups Together to Compete in a Top-Five Soccer Market; Manchester City FC is another key holding of CFG, majority-owned by Abu Dhabi United Group

Palermo FC President Dario Mirri (left) and Brera Executive Chairman Dan McClory (right) at the recent Serie B Owners’ Meetings in Rome on July 23, 2025

Dublin, Ireland and Rome, Italy, July 28, 2025 (GLOBE NEWSWIRE) -- Brera Holdings PLC (“Brera Holdings” or the “Company”) (Nasdaq: BREA), an Ireland-based international holding company focused on expanding its global portfolio of men’s and women’s football clubs through a multi-club ownership (“MCO”) strategy, the first to list on Nasdaq, recently became just the second MCO in Italy’s Serie B League, alongside City Football Group Limited, majority owned by Abu Dhabi United Group. Brera owns SS Juve Stabia while City Group holds Palermo FC as their Italian assets in the same league. City Group also owns Manchester City FC, which won a record-setting fourth straight English Premier League title in 2024.

“The Serie B Owners’ Meetings in Rome last week allowed Brera Holdings, with our majority stake in Juve Stabia, to get to know its peers as the league shared proprietary data and plans on trends and initiatives affecting all 20 teams prior to the launch of the 2025-26 season,” said Brera Executive Chairman Daniel J. McClory. “Being welcomed by Serie B League President Paolo Bedin into this exclusive ownership group including fellow MCO and the world-renowned City Football Group was a highlight of the meetings,” he added.

Brera recently announced that its portfolio club S.S. Juve Stabia, “The Second Team of Naples,” has recorded the highest market value increase in Italy’s Serie B football league over the 2024-25 season as reported in Virgilio Sport. Juve Stabia’s valuation was up 245% to US $32 million using quantitative data from Transfermarkt, and qualitative analysis from Social Media Soccer.  

Since the 2024-25 season began after promotion from Serie C to Serie B, Juve Stabia’s squad value surged from US$ 9.3 million based on the Club’s strong performance on the field, with a run from 5th place into the Serie A promotion playoffs all the way to the semifinals.

Through Brera’s Nasdaq-listed shares, investors have had the opportunity to participate in this valuation increase milestone following Brera’s ownership, and also signals Juve Stabia’s growing competitiveness on increasingly higher levels of professional football.

ABOUT BRERA HOLDINGS PLC

Brera Holdings PLC (Nasdaq: BREA) is dedicated to expanding its social impact football business by developing a global portfolio of emerging football and sports clubs. Building on the legacy of Brera FC, which it acquired in 2022, the Company aims to create opportunities for tournament prizes, sponsorships, and professional consulting services. Brera FC, recognized as "The Third Team of Milan," has been crafting an alternative football legacy since its founding in 2000. The club also organizes the FENIX Trophy, a nonprofessional pan-European tournament acknowledged by UEFA. This tournament, which has been referred to as "the Champions League for Amateurs" by BBC Sport, has garnered significant media coverage, including from ESPN.

In its efforts to broaden its reach, Brera expanded into Africa in March 2023 by establishing Brera Tchumene FC in Mozambique, which quickly rose to the First Division after winning its post-season tournament. In April 2023, the Company acquired a 90% stake in the North Macedonian first-division team Fudbalski Klub Akademija Pandev, now known as Brera Strumica FC. Additionally, in June 2023, Brera made a strategic investment in Manchester United PLC, realizing a 74% gain. The Company further diversified its portfolio in July 2023, assuming control of Bayanzurkh Sporting Ilch FC, a Mongolian National Premier League team, which became Brera Ilch FC, and in September 2023 by establishing a joint stock company for the North Macedonian women's football club Tiverija Strumica, now known as Brera Tiverija FC, a wholly-owned subsidiary of Brera Strumica FC, in June 2024.

On December 31, 2024, Brera executed an agreement to acquire a majority stake in the corporate capital of SS Juve Stabia srl, the company which manages the Italian Serie B football club Juve Stabia, also known as “The Second Team of Naples”. The acquisition of Brera’s 52% majority control position was concluded on June 20, 2025, following a multi-step process and marks a significant expansion of the Company’s MCO model.  With a strategic emphasis on bottom-up value creation, innovation-driven growth, and socially impactful outcomes, Brera Holdings has established itself as a forward-thinking leader in the global sports industry. For more information, visit www.breraholdings.com.

Cautionary Note Regarding Forward-Looking Statements

This press release contains forward-looking statements that are subject to various risks and uncertainties. Such statements include statements regarding the Company's ability to grow its business and other statements that are not historical facts, including statements which may be accompanied by the words "intends," "may," "will," "plans," "expects," "anticipates," "projects," "predicts," "estimates," "aims," "believes," "hopes," "potential" or similar words. Actual results could differ materially from those described in these forward-looking statements due to a number of factors, including without limitation, the Company's ability to continue as a going concern, the popularity and/or competitive success of the Company's acquired football and other sports teams, the Company's ability to attract players and staff for acquired clubs, unsuccessful acquisitions or other strategic transactions, the possibility of a decline in the popularity of football or other sports, the Company's ability to expand its fanbase, sponsors and commercial partners, general economic conditions, and other risk factors detailed in the Company's filings with the SEC. The forward-looking statements contained in this press release are made as of the date of this press release, and the Company does not undertake any responsibility to update such forward-looking statements except in accordance with applicable law.

Company Contact Information:
Dan McClory, Executive Chairman, Brera Holdings PLC
Email: dan@breraholdings.com

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FAQ

What is Brera Holdings' (BREA) market value increase for SS Juve Stabia in 2024-25?

SS Juve Stabia's market value increased by 245% to $32 million during the 2024-25 season, up from $9.3 million.

How does Brera Holdings compare to City Football Group in Serie B?

Brera Holdings is the second multi-club owner in Serie B alongside City Football Group, with Brera owning SS Juve Stabia while City Group owns Palermo FC.

What was SS Juve Stabia's performance in Serie B under Brera Holdings?

Under Brera Holdings, SS Juve Stabia advanced from 5th place to the Serie A promotion playoffs semifinals in the 2024-25 season after being promoted from Serie C.

How can investors participate in SS Juve Stabia's growth?

Investors can participate in SS Juve Stabia's growth through Brera Holdings' Nasdaq-listed shares (BREA), which provide direct exposure to the club's increasing valuation.

What is SS Juve Stabia's position in Italian football?

SS Juve Stabia is known as 'The Second Team of Naples' and currently competes in Serie B, Italy's second-tier professional football league.
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