Borealis Foods Expands European Business through Foodvibez Gmbh Launch in Germany
Borealis uses its Chef Woo platform to supply creator-led Niom Niom noodles for major German retailers, targeting about 10 million units a year.
Rhea-AI Summary
Borealis Foods (BRLS) is expanding internationally by launching high-protein Niom Niom noodles in Germany, with expected initial volume of about 10 million units annually.
The products are manufactured by Borealis’ Palmetto Gourmet Foods at its Saluda, South Carolina facility and sold under the Niom Niom by Chef Woo brand, developed by Foodvibez GmbH. They are already available at major German supermarket chains including EDEKA and REWE. Niom Niom is a creator-led brand built with German influencers Rezo, Dilara and Mexify, and selected varieties deliver 20 grams of protein per cup. Borealis positions this launch as part of a broader strategy to use its food science and large-scale manufacturing platform to support partner brands and increase production volume in new international markets.
Positive
- Initial German volume expected at approximately 10 million Niom Niom noodle units annually
- Products placed with major German retailers EDEKA and REWE
- Niom Niom brand developed with German creators reaching 30 million+ social followers
- Chef Woo-based Niom Niom cups deliver 20 grams of protein per serving
- Launch supports Borealis strategy to increase manufacturing utilization via international partner brands
Negative
- None.
Key Figures
- Initial annual volume
- approximately 10 million units annually
- Expected initial volume for the German market
- Protein per cup
- 20 grams of protein per cup
- Niom Niom varieties made with Chef Woo high-protein noodles
Historical Context
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U.S. K–12 school foodservice revenue increased 110% year over year.
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Chef Woo high-protein noodles launched at Costco to expand retail access.
24h Move is the share-price change in the day after each event; other market factors may also have contributed.
Key Terms
cpg technical
AI-generated analysis. How Rhea-AI works. Not financial advice.
Borealis-developed high-protein noodles launched under Foodvibez’s Niom Niom brand, with an expected initial volume of approximately 10 million units annually, available through major German retailers including EDEKA and REWE
NEW YORK, Sept. 14, 2026 (GLOBE NEWSWIRE) -- Borealis Foods Inc. (Nasdaq: BRLS) (“Borealis” or the “Company”), an integrated food science and manufacturing company, today announced the expansion of its international business through the launch of high-protein noodles under the Niom Niom brand in Germany. Niom Niom is a German creator-led brand developed by Foodvibez GmbH. Through its wholly owned CPG company, Palmetto Gourmet Foods, Borealis is manufacturing the high-protein Niom Niom by Chef Woo noodles for distribution and sale in the German market.
The expected initial volume is approximately 10 million units annually, based on the current product and shipment mix. The Company expects volumes to increase over time as Foodvibez expands its retail distribution and consumer reach in Germany.
Manufactured at Borealis Foods’ production facility in Saluda, South Carolina for the German market, the Niom Niom products combine Foodvibez consumer brand and creator-driven platform with Borealis’ high-protein noodle technology, food science and large-scale manufacturing capabilities. The products are currently available through major German supermarket retailers including EDEKA and REWE.
“This launch demonstrates the value of the food science, product development and manufacturing platform we have built at Borealis Foods,” said Reza Soltanzadeh, Founder and Chief Executive Officer of Borealis Foods. “Foodvibez has created a distinctive consumer brand for the German market with Niom Niom, and we are providing the high-protein noodle platform and large-scale manufacturing capabilities behind the product. An expected initial volume of approximately 10 million units annually gives us a meaningful foundation from which we believe this business can continue to expand.”
The Niom Niom brand was developed by Foodvibez together with German content creators Rezo, Dilara and Mexify, who collectively reach more than 30 million followers across major social media platforms, according to Foodvibez. The brand is positioned as a next-generation convenience-food brand focused on high-protein instant noodles. Niom Niom varieties made with Chef Woo® high-protein noodles deliver 20 grams of protein per cup.
“Chef Woo began as a consumer brand, but what we have built extends well beyond the brand itself,” Soltanzadeh continued. “Our food science and product development capabilities allow us to create differentiated products for other brands and markets, while our manufacturing platform gives us the ability to produce those products at scale. The launch of Niom Niom by Chef Woo in Germany is an important example of how we can use that platform to increase manufacturing volume, enter new international markets and participate in the growth of innovative consumer brands.”
This latest launch reflects Borealis Foods’ broader strategy of leveraging its food science, product development and manufacturing capabilities not only across its own branded portfolio, but also for partner brands and other food companies seeking differentiated nutrition, formulation and large-scale production. The Company believes that international product-development and manufacturing opportunities can provide an additional avenue for increasing production volume and manufacturing utilization while extending Borealis Foods’ food science platform into new products, brands and geographic markets.
About Borealis Foods
Borealis Foods Inc. is an integrated food science and manufacturing company focused on developing nutritious, affordable and sustainable food solutions. Borealis Foods develops branded and partner food products through its food science and product development capabilities and manufactures products through its wholly owned CPG company, Palmetto Gourmet Foods, at its production facility in Saluda, South Carolina. In addition to its branded portfolio, the Company works with partner brands and other national and multinational food companies on product development and large-scale manufacturing and serves retail, foodservice and institutional customers in the United States and international markets.
Borealis Foods’ portfolio includes Chef Woo®, Chef Ramsay, Ramen Express® and other food products developed around the Company’s food science and manufacturing capabilities.
About Foodvibez and Niom Niom
Foodvibez GmbH is a German consumer food company that develops creator-led food brands. Niom Niom is a creator-led, better-for-you instant noodle brand developed by Foodvibez together with content creators Rezo, Dilara and Mexify. The brand rethinks traditional instant food with high-protein noodles designed for modern lifestyles, combining convenience, nutrition and taste.
Forward-Looking Statements
This press release contains forward-looking statements within the meaning of applicable U.S. federal securities laws. Forward-looking statements include statements concerning the Niom Niom launch and related commercial arrangements, expected initial and future production and order volumes, potential increases in volume, future retail distribution and consumer reach of the Niom Niom brand, growth in Germany and Europe, international expansion, increased manufacturing utilization, additional product-development and manufacturing opportunities and the growth of the Company’s food science and manufacturing platform.
These statements are based on current expectations and assumptions and involve risks and uncertainties that could cause actual results to differ materially from those expressed or implied, including risks relating to customer orders, retailer purchasing decisions, consumer demand, international distribution, production and supply-chain requirements, market acceptance, financing and liquidity, the Company’s ability to maintain compliance with Nasdaq continued listing requirements, and other risks described in Borealis Foods’ filings with the U.S. Securities and Exchange Commission.
Borealis Foods undertakes no obligation to update any forward-looking statements except as required by applicable law.
Media Contact
Henry Wong
Chief Marketing and Public Relations Officer
Borealis Foods Inc.
1540 Cornwall Road, Suite 104
Oakville, ON L6J 7W5
(905) 278-2200
FAQ
AI-generated questions and answers. How Rhea-AI works. Not financial advice.
What role does Foodvibez GmbH play in the Niom Niom launch in Germany?
Foodvibez GmbH developed the Niom Niom consumer brand and creator-driven platform for the German market. Borealis, through Palmetto Gourmet Foods, supplies the high-protein Chef Woo noodles and large-scale manufacturing behind the product, while Foodvibez focuses on the brand, creators and retail distribution.
Who are the creators behind the Niom Niom brand and how large is their audience?
The Niom Niom brand was developed together with German content creators Rezo, Dilara and Mexify, who collectively reach more than 30 million followers across major social media platforms, according to Foodvibez.
Where are the Niom Niom by Chef Woo noodles for Germany manufactured?
The high-protein Niom Niom by Chef Woo noodles for the German market are manufactured at Borealis Foods’ production facility in Saluda, South Carolina, through its wholly owned CPG company, Palmetto Gourmet Foods.
How is the Niom Niom brand positioned in the German market?
Niom Niom is positioned as a next-generation convenience-food brand focused on high-protein instant noodles. Varieties made with Chef Woo high-protein noodles provide 20 grams of protein per cup, targeting consumers seeking convenient, protein-rich meals.
How does this launch fit into Borealis Foods’ broader strategy?
Borealis states that this launch reflects a broader strategy of leveraging its food science, product development and manufacturing capabilities not only for its own brands but also for partner brands. The company believes international product-development and manufacturing opportunities can help increase production volume and manufacturing utilization while extending its food science platform into new products, brands and geographic markets.