Brüush Appoints New Vice President of Sales & Business Development

Rhea-AI Summary

Bruush Oral Care Inc. (NASDAQ:BRSH) has appointed Mark Humphrey as Vice President of Sales & Business Development to enhance its distribution strategy. With over 20 years of experience in revenue generation, Humphrey aims to expand Bruush’s reach into new channels and investigate strategic partnerships. The company, known for its sonic-powered electric toothbrushes, plans to transition towards an omni-channel approach, building on its e-commerce success. Bruush is also set to diversify its product line in early 2023 to include various oral care items.

Positive

• Appointment of Mark Humphrey could enhance sales growth and distribution strategy.
• Expansion into new channels may increase market reach and brand awareness.

Negative

• None.

Mark Humphrey will focus on expanding Brüush's distribution footprint into new channels

VANCOUVER, BC / ACCESSWIRE / November 3, 2022 / Bruush Oral Care Inc. (NASDAQ:BRSH), a direct-to-consumer leader in the oral care category, has appointed Mark Humphrey to the key role of Vice President - Sales & Business Development, the company announced today. Mr. Humphrey will help Brüush drive sales growth, with a particular focus on expanding the brand's distribution footprint into new channels and evaluating strategic partnerships with other companies.

Mr. Humphrey brings over 20 years of experience in leadership positions at high-growth organizations, where he primarily focused on revenue generation. Previously, in senior roles at Tangible Play, Anki, and Rakuten Kobo, Mr. Humphrey established and managed key retail distribution partnerships with major U.S. big box retailers, as well as led expansion into new countries. In his career, Mr. Humphrey has excelled at driving revenue through multiple distribution channels in different markets and directing teams to exceed aggressive sales targets.

"We are thrilled to bring Mark aboard to help us drive sales growth by expanding into new channels," said Aneil Manhas, Founder and CEO of Brüush. "So far, we have been focused on scaling our e-commerce business, but as we grow as a company, we certainly want to pursue more of an omni-channel approach."

"I am thrilled to be joining Brüush at this important juncture in its journey to disrupt the oral care industry," expressed Mark Humphrey. "The company has done a tremendous job building a strong base of raving fans through its e-commerce platform, and I look forward to helping introduce our exceptional line of products to consumers through new channels and continuing to build awareness around our brand."

About Bruush Oral Care

Bruush Oral Care Inc. is on a mission to inspire confidence through brighter smiles and better oral health. Founded in 2018, we are an oral care company that is disrupting the space by reducing the barriers between consumers and access to premium oral care products. We are an e-commerce business with a product portfolio that currently consists of a sonic-powered electric toothbrush kit and brush head refills. We developed the product to make upgrading to an electric brush appealing with three core priorities in mind: (i) a high-quality electric toothbrush at a more affordable price than a comparable electric toothbrush from the competition; (ii) a sleek, countertop-friendly design; and (iii) a convenient brush head refill subscription program that eliminates the frustrating experience of purchasing replacement brush heads at the grocery/drug store. Early next year, we are expanding our line of oral care products to include toothpaste, mouthwash, dental floss, a whitening pen and an electric toothbrush designed for kids. We are rooted in building a brand that creates relevant experiences and content, with the goal of becoming the go-to oral care brand for millennials and Generation Z.

For more information on Brüush visit https://bruush.com.

Follow Brüush on LinkedIn: Bruush

Follow Brüush on Instagram: @bruush

Investor Relations Contact:
Colette Eymontt
TraDigital IR
colette@tradigitalir.com

SOURCE: Bruush Oral Care Inc.

View source version on accesswire.com:
https://www.accesswire.com/723698/Brush-Appoints-New-Vice-President-of-Sales-Business-Development

FAQ

Who is the new Vice President of Sales & Business Development at Bruush?

Mark Humphrey has been appointed as Vice President of Sales & Business Development at Bruush Oral Care.

What is Bruush's strategy for expanding its distribution channels?

Bruush aims to pursue an omni-channel approach to expand its distribution channels under Mark Humphrey's leadership.

How will Mark Humphrey's experience benefit Bruush?

With over 20 years of experience, Humphrey's focus on revenue generation and partnerships may drive sales growth for Bruush.

What new products is Bruush planning to launch?

Bruush plans to launch toothpaste, mouthwash, dental floss, a whitening pen, and an electric toothbrush for kids in early 2023.