Brightstar Lottery Announces Launch of its Patented Cash Pop Game with Pennsylvania Lottery
Rhea-AI Summary
Brightstar Lottery (NYSE: BRSL) announced that its patented Cash Pop draw game is now live with the Pennsylvania Lottery as of December 10, 2025. Pennsylvania is the 17th U.S. state to offer Cash Pop, which runs four daily drawings and supports multiple price points: $1, $2, $5, $10, and $20.
The Pennsylvania launch is the first to include a $20 price point and expands Cash Pop’s footprint across Brightstar’s network, which serves nearly 90 lottery customers, is the primary technology provider to 26 of 46 U.S. lottery jurisdictions, and supports 8 of the world’s 10 largest lotteries.
Positive
- Cash Pop now live in 17 U.S. lotteries
- Four daily drawings with five price points ($1, $2, $5, $10, $20)
- Brightstar serves nearly 90 lottery customers and is primary tech to 26 of 46 U.S. jurisdictions
Negative
- None.
Key Figures
Market Reality Check
Peers on Argus
BRSL gained 2.68% while key gambling peers showed mixed but mostly modest gains (e.g., SBET +6.23%, RSI +5.38%, CHDN +0.3%, SGHC +0.62%). Scanner data does not flag a coordinated sector move.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Dec 03 | Debt refinancing | Positive | -1.6% | Priced new 5.750% senior secured notes due 2033 to refinance 2027 notes. |
| Dec 02 | Debt offering | Negative | -2.0% | Announced benchmark senior secured notes offering to redeem part of 2027 notes. |
| Dec 01 | Brand licensing deal | Positive | +0.1% | Secured five-year exclusive Rubik’s omnichannel lottery licensing rights worldwide. |
| Nov 24 | Hardware contract | Positive | -0.4% | Contract to supply 1,200 Retailer Pro S2 terminals to Malaysian operator PMP. |
| Nov 19 | Sustainability report | Neutral | -1.7% | Released 2024 Sustainability Report outlining ESG initiatives and certifications. |
Recent strategic and financing news often saw flat-to-negative next-day moves, even on seemingly constructive updates.
Over the past month, Brightstar reported several strategic developments and capital structure actions. On Nov 4, 2025 it highlighted $629 million in quarterly revenue, major debt reduction, and shareholder returns, followed by confirmation of a nine-year Italian Lotto license. Subsequent 6-Ks detailed the Italy Lotto agreement through Nov 30, 2034 and a refinancing via $750,000,000 senior secured notes due 2033. Commercial wins such as new terminals in Malaysia and a Rubik’s licensing deal also featured, yet price reactions around these updates were often muted or negative. Today’s Pennsylvania Cash Pop launch fits the theme of ongoing game and market expansion.
Market Pulse Summary
This announcement extends Brightstar’s proprietary Cash Pop game to the Pennsylvania Lottery, making it the 17th U.S. lottery to offer the title and one of only two featuring a $20 price point. The game’s four daily drawings and flexible wagers are positioned to deepen engagement and support funding for state programs. In context of recent licensing wins and long-term contracts, investors may watch adoption levels, ticket mix by price point, and any follow-on deals with other large lotteries.
AI-generated analysis. Not financial advice.
Award winning draw game now available with 17 U.S. Lotteries
"Brightstar's Cash Pop game will enhance the Pennsylvania Lottery's draw-game portfolio and engage new players with its easy-to-play game mechanics," said Drew Svitko, Pennsylvania Lottery Executive Director. "We believe the game's personalized gameplay experiences will resonate with our players and enable us to generate more funds for programs that benefit older Pennsylvanians."
"Building on our strong momentum to expand the reach of our exciting, proprietary game, we are thrilled that Brightstar's Cash Pop game is now live with the innovative Pennsylvania Lottery," said Scott Gunn, Brightstar Chief Operating Officer North America Lottery. "The Cash Pop game has proven successful throughout the
The Cash Pop game gives players the ability to strategize their wager and create their own personalized experience every time they play, which has proven to be highly engaging among players where the Cash Pop game is offered.
Brightstar serves nearly 90 lottery customers and their players on six continents. It is the primary technology provider to 26 of the 46 lottery jurisdictions in the
For more information, visit us at brightstarlottery.com or follow along on LinkedIn.
About Brightstar Lottery PLC
Brightstar Lottery PLC (NYSE: BRSL) is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, entertain players and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit www.brightstarlottery.com.
Cautionary Statement Regarding Forward-Looking Statements
This news release may contain forward-looking statements (including within the meaning of the Private Securities Litigation Reform Act of 1995) concerning Brightstar Lottery PLC and its consolidated subsidiaries (the "Company") and other matters. These statements may discuss goals, intentions, and expectations as to future plans, trends, events, products and services, customer relationships, results of operations, or financial condition, or otherwise, based on current beliefs of the management of the Company as well as assumptions made by, and information currently available to, such management. Forward-looking statements may be accompanied by words such as "aim," "anticipate," "believe," "plan," "could," "would," "should," "shall," "continue," "estimate," "expect," "forecast," "future," "guidance," "intend," "may," "will," "possible," "potential," "predict," "project" or the negative or other variations of them. These forward-looking statements speak only as of the date on which such statements are made and are subject to various risks and uncertainties, many of which are outside the Company's control. Should one or more of these risks or uncertainties materialize, or should any of the underlying assumptions prove incorrect, actual results may differ materially from those predicted in the forward-looking statements and from past results, performance, or achievements. Therefore, you should not place undue reliance on such statements. Factors that could cause actual results to differ materially from those in the forward-looking statements include (but are not limited to) macroeconomic, regulatory and political uncertainty, including as a result of new or increased tariffs, trade wars, and other restrictions on trade between or among countries in which the Company operates, and related changes in discretionary consumer spending and behavior, fluctuations in foreign currency exchange rates, and the other factors and risks described in the Company's annual report on Form 20-F for the financial year ended December 31, 2024 and other documents filed or furnished from time to time with the SEC, which are available on the SEC's website at www.sec.gov and on the investor relations section of the Company's website at www.brightstarlottery.com. Except as required under applicable law, the Company does not assume any obligation to update these forward-looking statements. You should carefully consider these factors and other risks and uncertainties that may affect the Company's business. All forward-looking statements contained in this news release are qualified in their entirety by this cautionary statement. All subsequent written or oral forward-looking statements attributable to the Company, or persons acting on its behalf, are expressly qualified in their entirety by this cautionary statement.
Contact:
Mike DeAngelis, Corporate Communications, +1 (401) 392-1000, mike.deangelis@brightstarlottery.com
Matteo Selva, Italian media inquiries, +39 366 6803635
James Hurley, Investor Relations, +1 (401) 392-7190
© 2025 Brightstar Lottery PLC
The trademarks and/or service marks used herein are either trademarks or registered trademarks of Brightstar Lottery PLC, its affiliates or its licensors.
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SOURCE Brightstar Lottery PLC
FAQ
What does Brightstar's Cash Pop launch in Pennsylvania mean for BRSL shareholders?
When did Pennsylvania Lottery start offering Cash Pop from Brightstar (BRSL)?
What price points does Cash Pop offer in Pennsylvania (BRSL)?
Is Pennsylvania the first state to offer a $20 Cash Pop ticket from Brightstar (BRSL)?
How extensive is Brightstar's lottery customer base relevant to the Cash Pop rollout?
