Moose Knuckles, the Canadian luxury outerwear brand, has secured a strategic investment from Bosideng, a leading Chinese down apparel company, and current shareholders led by Cathay Capital. This partnership aims to accelerate Moose Knuckles' development as a major global outerwear brand, combining Canadian heritage with youthful fashion.
The brand is expanding its retail presence across 30 countries, with 36 stores in North America, Europe, and China. Bosideng will serve as a key investor alongside Cathay Capital, which remains the majority shareholder. This new phase marks the exit of co-founders Ayal Twik and Noah Stern as shareholders.
The collaboration with Bosideng is expected to catalyze growth in Asia and strengthen the brand's multi-cultural, disruptive, and creative spirit. Both companies see this partnership as complementary, with Bosideng providing strategic and financial support to fuel Moose Knuckles' global expansion.