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Bambuser, a leading provider of interactive live video shopping, announces its new integration with Salesforce Commerce Cloud. This collaboration allows brands to create personalized shopping experiences across various platforms, enhancing customer engagement. In 2020, Bambuser's solution led to an average viewing time of over 11 minutes, with 12% of viewers adding items to their carts; beauty retailers saw even higher engagement at 36%. CEO Maryam Ghahremani emphasizes the importance of live streaming in retail as a tool for quickly boosting sales and customer interaction.
On September 29, 2020, Etam, France's largest lingerie brand, partnered with Bambuser to introduce live shopping during its annual Live Show. This marks the first integration of Live Video Shopping in the event's 13-year history. The show, themed "Glamor, Rhinestones and Sequins," will provide viewers backstage access before models showcase the collection. Consumers can purchase featured items in real-time via Bambuser's technology. Following increased demand, Bambuser announced new offices in London and New York, aiming to enhance interactive shopping experiences.
Bambuser announces the establishment of Bambuser U.K. Ltd. and Bambuser U.S.A. Corp. following a successful year with its Live Video Shopping technology. The company's net sales surged by 669% in Q2 2020 compared to the previous year, driven by the digital transformation in retail amid the pandemic. With key partnerships with brands like Samsung and Moda Operandi, Bambuser recorded an impressive viewer engagement, with average watch times of 11.18 minutes during live shows. The expansion aims to enhance its market footprint as it prepares for the Q4 shopping season.
On September 1, 2020, Bambuser announced it raised $34.5 million in funding, totaling $45 million for 2020, amid COVID-19. Significant investors include Harmony Partners and Tenth Avenue Holdings. The company reported a remarkable 669% increase in net sales year-over-year, driven by the adoption of its Live Video Shopping technology by brands like H&M and Moda Operandi. Despite delays in U.S. expansion due to travel restrictions, the U.S. is now Bambuser's largest market, indicating strong growth potential in the live shopping sector.
Bambuser has partnered with Kjell & Company to enhance e-commerce through live, one-on-one shopping experiences via digital platforms. This collaboration utilizes Bambuser's Live Video Shopping technology, enabling customers to interact with store experts remotely. The initiative aims to replicate the in-store experience, a crucial move during the COVID-19 pandemic. Feedback has been overwhelmingly positive, highlighting the service's effectiveness in providing personalized assistance. Bambuser's cloud-based solution aims to elevate online shopping by merging the benefits of physical and digital retail.
Bambuser and Relatable have announced a strategic partnership to integrate Bambuser's Live Video Shopping technology with Relatable's influencer marketing platform. This collaboration enhances data-driven marketing for Direct-to-Consumer brands globally, enabling scalable influencer marketing. The partnership aims to leverage synergies such as mutual referrals and co-marketing strategies. Notable figures involved include Martin Garbarczyk, founder of Relatable, and Sophie Abrahamsson, CCO of Bambuser, who highlighted the significance of adapting to Gen Z's changing consumer behavior.
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