Welcome to our dedicated page for Better Choice Co news (Ticker: BTTR), a resource for investors and traders seeking the latest updates and insights on Better Choice Co stock.
The BTTR news page on Stock Titan provides an archive of news releases and corporate updates for Better Choice Company Inc., which historically traded under the BTTR ticker on the NYSE American. These news items document the company’s activities as a pet health and wellness business and its subsequent transformation through a business combination and name and ticker change.
Readers can review announcements describing Better Choice’s focus on pet health and wellness products designed to help dogs and cats live healthier, happier and longer lives. The company has highlighted its alternative, nutrition-based approach to pet health, its emphasis on the Halo brand for dog food, cat food and treats, and its efforts to align with trends in pet humanization and health and wellness. News releases also discuss transactions such as the sale of Halo’s business in Asia while retaining key North American operations and global operations outside of Asia.
A key theme in the BTTR news archive is the corporate evolution of Better Choice Company Inc. through its business combination with SRx Health Solutions, Inc. and the resulting name and ticker change to SRx Health Solutions Inc. and SRXH. News items describe the closing of this business combination, the related private placement, the spin-out distribution involving Halo Spin-Out SPV Inc., and the effective date for trading under the new SRXH symbol on the NYSE American.
Investors and researchers can use this BTTR news history to understand how Better Choice presented its pet health and wellness strategy, brand portfolio and capital markets actions leading up to and including the transition to SRx Health Solutions Inc. For current developments, company communications direct attention to the SRXH ticker, while the BTTR news archive remains a resource for historical context.
Better Choice Company (OTCQB: BTTR) has engaged Emerging Markets Consulting and Winning Media to enhance brand visibility and expand its shareholder base ahead of a proposed NYSE or Nasdaq listing in Q2 2021. Chairman Michael Young highlighted the need to address the company’s current valuation gap compared to peers like Fresh Pet (FRPT). Both firms bring extensive experience in investor relations and digital marketing, aiming to bolster Better Choice's market presence and narrative. The company focuses on innovative pet health products, promoting nutrition-based solutions.
Better Choice Company (OTCQX: BTTR) announced a $2 million stock repurchase program starting Q1 2021, set to expire on December 31, 2021. This program, authorized by the Board of Directors, is aimed at enhancing shareholder value and providing liquidity during uncertain market conditions. The timing of repurchases will depend on market factors and the company prioritizes growth investments in its long-term strategy. Chairman Michael Young highlighted the repurchase as a means to address the undervalued stock in light of current market volatility.
Better Choice Company announces the appointment of Ryan Wilson as Vice President of Marketing, effective February 1, 2021. Wilson brings over 13 years of experience from leading pet brands, focusing on growth and profitability. Highlights of his career include a 44% growth turnaround for Zukes and launching award-winning products for Merrick. Scott Lerner, CEO, emphasizes Wilson's significant potential for Better Choice’s expansion in the healthy pet market. The Company remains committed to innovation in pet health and wellness, focusing on sustainable sourcing and nutrition-based approaches.
Better Choice Company (BTTR) announced that its Chairman, Mike Young, will be featured in an interview on The RedChip Money Report, which reaches 100 million homes across Europe. The interview will discuss the company's commitment to providing health-oriented pet products, including its Halo and TruDog brands, which focus on sustainably sourced and minimally processed pet food. The program is set to air on Sundays at 6 p.m. local time. Better Choice aims to leverage growing consumer interest in pet health and wellness to enhance its market position.
Better Choice Company (OTCQB: BTTR) has successfully closed additional $1.1M in Series F financing, bringing total funding to $18.9M. Management and Board members contributed over $11.3M of this amount. The capital will be used to accelerate growth in Asia, particularly China, where 2Q20 gross revenue reached $2.4M, a 16% increase. Better Choice's subsidiary, Halo, Purely for Pets, has received registrations for 15 pet food diets in China. The pet food market in China is projected to grow to $6.1B by 2025.
Better Choice Company (OTCQB: BTTR) announced a successful $17.8M Series F financing, with management and board members contributing approximately $11M. The company projects $45M in revenue for 2020, with $30M from online sales, including $13M from Direct-to-Consumer. International sales are anticipated to reach $10M. The funding will reduce monthly cash interest costs by about $110,000 and facilitate growth in Asia. Management and insiders now own over 50% of the company post-financing, creating an opportunity for significant upside against peers.