BANQUET® MEGA™ BREAKFAST BOWLS DELIVER BIG PROTEIN FOR YOUR MORNING
Rhea-AI Summary
Conagra Brands (NYSE: CAG) launched Banquet® MEGA™ Breakfast Bowls on Feb 2, 2026, four frozen varieties each with 30g protein per bowl and marketed as having 25% more food than the leading breakfast bowl. Bowls use tray-in-tray steaming tech and begin arriving in stores in February.
Products target the $626 million breakfast bowls category and emphasize convenience and protein-focused positioning.
Positive
- 30g protein per bowl—explicit nutritional claim likely to drive protein-seeking shoppers
- 25% more food than leading breakfast bowl—claims a size advantage versus competitor
- Targets $626M category—launch addresses a sizable breakfast bowls market opportunity
Negative
- None.
News Market Reaction
On the day this news was published, CAG declined 0.70%, reflecting a mild negative market reaction.
Data tracked by StockTitan Argus on the day of publication.
Key Figures
Market Reality Check
Peers on Argus
CAG is up 3.81% while key packaged food peers show smaller mixed moves (e.g., POST up 3.09%, BRFS down 4.79%). With no peers in the momentum scanner and mixed directions, today’s move looks more company-specific than sector-driven.
Historical Context
| Date | Event | Sentiment | Move | Catalyst |
|---|---|---|---|---|
| Jan 15 | Share buyback update | Positive | +1.5% | Shell disclosed ongoing share repurchases and volumes under its buy-back programme. |
| Jan 14 | Industry trends report | Positive | +3.3% | Conagra highlighted growth trends in high-protein and breakfast frozen foods. |
| Dec 19 | Quarterly earnings results | Negative | -2.5% | Q2 fiscal 2026 showed lower sales, large impairments, and a net loss. |
| Dec 18 | Dividend declaration | Positive | -0.7% | Company declared a recurring <b>$0.35</b> quarterly cash dividend for shareholders. |
| Nov 19 | Earnings date notice | Neutral | +0.1% | Scheduled release and call details for upcoming Q2 fiscal 2026 earnings. |
Across the last five news events, four price reactions aligned with the apparent news tone, with only the dividend announcement showing a mild divergence.
Recent news shows Conagra balancing strategic communication, capital returns, and challenging fundamentals. The Dec 19, 2025 Q2 results highlighted weaker sales and large non-cash impairments, while a $0.35 quarterly dividend on Dec 18, 2025 underscored continued shareholder payouts. Earlier, the company set expectations with an earnings date announcement and later published its “Future of Frozen Food 2026” report on Jan 14, 2026, emphasizing high-protein frozen trends. Against this backdrop, the new high‑protein Banquet MEGA Breakfast Bowls fit the documented growth focus in frozen breakfasts.
Market Pulse Summary
This announcement highlights Conagra’s push into high‑protein frozen breakfasts with Banquet MEGA Breakfast Bowls, each offering 30g of protein and 25% more food than a leading rival. It builds on the company’s prior research showing growth in frozen breakfast and high‑protein segments. Investors may monitor how this launch supports recovery from recent impairment‑driven losses, interacts with existing Banquet leadership in frozen meals, and contributes to overall category share within the $626 million breakfast bowls market.
Key Terms
tray-in-tray steaming technology technical
AI-generated analysis. Not financial advice.
Four Delicious Varieties Feature 30g of Protein Per Bowl
Across the growing
The bowls feature a tray-in-tray steaming technology that separates the sauce and ingredients while frozen, then steams them to perfection in the microwave – ensuring your eggs stay fluffy, potatoes tender, and proteins juicy. After heating, simply mix the sauce with the other ingredients for a deliciously cheesy breakfast.
"We can't wait for the debut of Banquet MEGA Breakfast Bowls," said Tim Nangle, VP/GM, Conagra Brands. "Consumers are looking for protein-packed meals to start their day, and these four new flavors are an ideal solution that's both convenient and delicious."
Banquet MEGA Breakfast Bowls arrive with four satisfying options, including:
- Meat Lovers: Scrambled eggs, cooked sausage, roasted potatoes, ham, bacon, cheddar cheese sauce and cheddar cheese
- Bacon: Scrambled eggs, roasted potatoes, bacon, cheddar cheese sauce and shredded cheese
- Sausage: Scrambled eggs, cooked sausage, roasted potatoes, cheddar cheese sauce and shredded cheese
- Sausage & Gravy: Scrambled eggs, cooked sausage, roasted potatoes, country gravy and shredded cheese
As the dollar sales leader in single-serve frozen meals, breakfast pot pies, and frozen cooked sausage links5, Banquet is the perfect brand to deliver a protein-packed breakfast offering. Banquet MEGA Breakfast Bowls will begin arriving in grocery and mass retail stores throughout February. For more information, visit www.banquet.com.
1: Based on average price per ounce versus leading competitors; Circana MA POS Model MULO+C w/ Conv L52 W/E 12/21/25
2, 4-5: Circana MA POS Model MULO+C w/ Conv L52 W/E 12/21/25
3: NPD HABTS through May 6, 2025 (list excludes ingredients like Fruit, Vegetables and Water)
About Conagra Brands
Conagra Brands, Inc. (NYSE: CAG), is one of North America's leading branded food companies. We combine a 100-year history of making quality food with agility and a relentless focus on collaboration and innovation. The company's portfolio is continuously evolving to satisfy consumers' ever-changing food preferences. Conagra's brands include Birds Eye®, Duncan Hines®, Healthy Choice®, Marie Callender's®, Reddi-wip®, Slim Jim®, Angie's® BOOMCHICKAPOP®, and many more. As a corporate citizen, we aim to do what's right for our business, our employees, our communities and the world. Headquartered in Chicago, Conagra Brands generated fiscal 2025 net sales of nearly
For all media inquiries, please contact:
Dan Skinner
Conagra Brands
(312) 549 -5636
Dan.Skinner@conagra.com
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SOURCE Conagra Brands, Inc.