Launching Winning Marketing Campaigns Is Easier, Faster, and More Cost-Effective With Updated Calix Electronic Content Builder
Calix has updated its Electronic Content Builder (ECB) with enhanced features to help broadband marketers launch effective campaigns more efficiently. The upgrade includes a new UI/UX, smart search functionality, improved collaboration tools, and over 6,000 customizable brand assets. Customer success stories demonstrate significant results: GigaBeam grew social media presence by 70%, Highline increased ARPU by 15% in six months, and OC Fiber boosted Customer Lifetime Value by 30%. The Market Activation program has helped BSPs reduce go-to-market time and costs by over 50% while enabling them to increase their social media presence by up to 70%.
Calix ha aggiornato il suo Electronic Content Builder (ECB) con funzionalità avanzate per aiutare i marketer della banda larga a lanciare campagne efficaci in modo più efficiente. L'aggiornamento include una nuova interfaccia UI/UX, una funzionalità di ricerca intelligente, strumenti di collaborazione migliorati e oltre 6.000 risorse di marca personalizzabili. Le storie di successo dei clienti mostrano risultati significativi: GigaBeam ha aumentato la presenza sui social media del 70%, Highline ha incrementato l'ARPU del 15% in sei mesi, e OC Fiber ha aumentato il valore della vita del cliente del 30%. Il programma di attivazione del mercato ha aiutato i BSP a ridurre il tempo e i costi di immissione sul mercato di oltre il 50%, consentendo loro di aumentare la presenza sui social media fino al 70%.
Calix ha actualizado su Electronic Content Builder (ECB) con funciones mejoradas para ayudar a los comercializadores de banda ancha a lanzar campañas efectivas de manera más eficiente. La actualización incluye una nueva interfaz de usuario/experiencia de usuario, funcionalidad de búsqueda inteligente, herramientas de colaboración mejoradas y más de 6,000 activos de marca personalizables. Las historias de éxito de los clientes demuestran resultados significativos: GigaBeam creció su presencia en redes sociales en un 70%, Highline aumentó el ARPU en un 15% en seis meses, y OC Fiber impulsó el valor del ciclo de vida del cliente en un 30%. El programa de activación del mercado ha ayudado a los BSP a reducir el tiempo y los costos de lanzamiento al mercado en más del 50%, mientras les permite aumentar su presencia en redes sociales hasta en un 70%.
Calix는 브로드밴드 마케터들이 더욱 효율적으로 효과적인 캠페인을 시작할 수 있도록 강화된 기능으로 Electronic Content Builder (ECB)를 업데이트했습니다. 이번 업그레이드는 새로운 UI/UX, 스마트 검색 기능, 개선된 협업 도구 및 6,000개 이상의 맞춤형 브랜드 자산을 포함합니다. 고객 성공 사례는 의미 있는 결과를 보여줍니다: GigaBeam은 소셜 미디어 존재감을 70% 증가시켰고, Highline은 6개월 안에 ARPU를 15% 증가시켰으며, OC Fiber는 고객 생애 가치를 30% 향상시켰습니다. 시장 활성화 프로그램은 BSP들이 시장 진입 시간과 비용을 50% 이상 줄이는 데 도움을 주었고, 동시에 소셜 미디어 존재감을 최대 70%까지 증가시킬 수 있도록 했습니다.
Calix a mis à jour son Electronic Content Builder (ECB) avec des fonctionnalités améliorées pour aider les spécialistes du marketing à large bande à lancer des campagnes efficaces plus rapidement. La mise à jour comprend une nouvelle interface utilisateur/expérience utilisateur, une fonctionnalité de recherche intelligente, des outils de collaboration améliorés et plus de 6 000 actifs de marque personnalisables. Les histoires de réussite des clients montrent des résultats significatifs : GigaBeam a augmenté sa présence sur les réseaux sociaux de 70 %, Highline a augmenté l'ARPU de 15 % en six mois, et OC Fiber a renforcé la valeur à vie du client de 30 %. Le programme d'activation du marché a aidé les BSP à réduire de plus de 50 % le temps et les coûts de mise sur le marché, tout en leur permettant d'augmenter leur présence sur les réseaux sociaux jusqu'à 70 %.
Calix hat seinen Electronic Content Builder (ECB) mit verbesserten Funktionen aktualisiert, um Breitbandmarketers zu helfen, effektive Kampagnen effizienter zu starten. Das Upgrade umfasst eine neue UI/UX, intelligente Suchfunktionen, verbesserte Kollaborationstools und über 6.000 anpassbare Markenassets. Kundenerfolgsgeschichten zeigen signifikante Ergebnisse: GigaBeam erhöhte die Präsenz in sozialen Medien um 70%, Highline steigerte den ARPU in sechs Monaten um 15% und OC Fiber erhöhte den Customer Lifetime Value um 30%. Das Marktaktivierungsprogramm hat BSPs geholfen, die Markteinführungszeit und -kosten um über 50% zu reduzieren, während es ihnen ermöglichte, ihre Präsenz in sozialen Medien um bis zu 70% zu steigern.
- Customers using Market Activation program cut go-to-market time and costs by 50%
- Customer GigaBeam achieved 70% growth in social media presence
- Customer Highline increased ARPU by 15% in six months
- Customer OC Fiber boosted Customer Lifetime Value by 30%
- None.
Insights
The enhanced Electronic Content Builder (ECB) represents an incremental improvement to Calix's marketing toolkit rather than a market-moving development. While customer success stories showcase impressive metrics -
The updated UI/UX and expanded asset library streamline marketing operations for Calix customers but don't materially impact the company's revenue or market position. The primary value lies in helping smaller BSPs compete more effectively against larger competitors by reducing marketing overhead and accelerating campaign deployment.
This enhancement aligns with Calix's strategy to differentiate through value-added services rather than competing solely on speed and price, but represents business as usual rather than a significant catalyst for stock movement.
Calix enhances its Market Activation program with an updated Electronic Content Builder to help broadband marketers launch winning campaigns without a large team or budget. Upgrades include a new UI/UX, smart search, improved collaboration tools, and over 6,000 customizable brand assets.
All Calix customers can easily customize engaging creative assets with the newly upgraded Electronic Content Builder to drive winning marketing campaigns. (Graphic: Calix)
In today’s competitive market, broadband service providers (BSPs) must focus on building their brands around robust subscriber experiences rather than speed and price. With Calix SmartLife™ managed services and Market Activation tools like the ECB, BSPs can create comprehensive broadband offerings that meet every community need. Calix customers leveraging the Market Activation program have cut go-to-market time and costs to launch new services by over 50 percent.
The Market Activation program continues to earn accolades from the advertising industry, like “Best Advertiser in TV or Video” from the Digiday Video & TV Awards. Along with cloud insights from the Calix Broadband Platform and assistance and partnership from Calix Success, the Market Activation program has not only enabled BSPs to go to market with new services faster—it has helped them increase their social media presence by as much as 70 percent while quickly boosting average revenue per user (ARPU) 15 percent and customer lifetime value (CLV) 30 percent.
Leveraging the Calix Platform and Market Activation tools like the ECB, Calix customers are creating unmatched subscriber experiences and enhancing community safety while driving remarkable results:
- GigaBeam grew their social media presence 70 percent to increase community engagement. Leveraging assets from the ECB and insights from the Calix Platform, GigaBeam Networks crafted targeted, personalized marketing campaigns for their rural Appalachian audience. By introducing Calix SmartHome™ residential managed services like Bark social media monitoring for families and Arlo Secure connected property cameras, GigaBeam prioritized safety and value. Their marketing team utilized the ECB four times weekly to develop relatable, persona-based campaigns that clearly communicate service benefits. This consistent approach strengthened subscriber connections and drove growth in underserved communities.
- Highline boosted ARPU 15 percent in six months with offerings tailored to subscribers’ lifestyles. Using Calix Engagement Cloud, the marketing cloud insights engine of the Calix Platform, Highline identified key subscriber segments—gamers, streamers, and remote workers—across the six states they serve. Their marketing team crafted personalized offerings for each segment using SmartHome managed services. To ensure a smooth launch, they collaborated with Calix Success to refine their go-to-market strategy and leveraged the ECB to create high-quality, targeted marketing materials tailored to each segment.
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OC Fiber increased CLV 30 percent after transforming their go-to-market strategy. In competitive southern
Indiana markets, OC Fiber partnered with Calix to deliver residential offerings that enrich subscriber experiences and enhance community value. They launched five customized Wi-Fi packages featuring managed services like ProtectIQ® cybersecurity, connected property cameras, and secure SmartTown® community-wide Wi-Fi. Leveraging the ECB to quickly drive social media engagement around new offerings, OC Fiber strengthened their market position and accelerated adoption of new services.
“With ECB’s turnkey, customizable assets, I’ve grown GigaBeam’s social media presence by over 70 percent in just two and a half years,” said Michele White, marketing director at GigaBeam. “I’m in there several times a week, creating campaigns that speak directly to our community—personalization is key. The ease of creating authentic, relatable content that we can deliver at the right time to the right person, thanks to Engagement Cloud insights, has been transformative. Our most successful campaigns reach prospects who are already interested, so when our customer service reps connect with them, they’re familiar with our offerings and ready to move forward. We’re excited to use the new capabilities of the evolved ECB to further develop our marketing strategy and continue delivering value to our community.”
“The greatest threat to broadband service providers is overgrown, out-of-touch competitors commoditizing the broadband experience,” said Matt Collins, chief commercial operations officer at Calix. “These competitors want to reduce service to its lowest common denominator to dominate a commoditized market. In contrast, forward-thinking providers champion a value-based, experience-driven approach, delivering comprehensive solutions and managed services tailored to home, business, and municipal needs. That’s why we created the Market Activation program and continue to enhance tools like the Electronic Content Builder—to empower our community-focused customers to win their markets through world-class campaigns that communicate their unique value. Calix customers are diversifying their service offerings, increasing sales, and becoming true broadband experience providers, and we are committed to helping convert these transformations into positive business results.”
Visit ConneXions @OnDemand to watch an inspiring presentation on “Harnessing the Power of Community, Value-Based Offers, and Compelling Narratives.”
About Calix
Calix, Inc. (NYSE: CALX)—Calix is a platform, cloud, and managed services company. Broadband service providers leverage Calix’s broadband platform, cloud, and managed services to simplify their operations, subscriber engagement, and services; innovate for their consumer, business, and municipal subscribers; and grow their value for members, investors, and the communities they serve.
Our end-to-end platform and managed services democratize the use of data—enabling our customers of any size to operate efficiently, acquire subscribers, and deliver exceptional experiences. Calix is dedicated to driving continuous improvement in partnership with our growing ecosystem to support the transformation of our customers and their communities.
This press release contains forward-looking statements that are based upon management’s current expectations and are inherently uncertain. Forward-looking statements are based upon information available to us as of the date of this release, and we assume no obligation to revise or update any such forward-looking statement to reflect any event or circumstance after the date of this release, except as required by law. Actual results and the timing of events could differ materially from current expectations based on risks and uncertainties affecting Calix’s business. The reader is cautioned not to rely on the forward-looking statements contained in this press release. Additional information on potential factors that could affect Calix’s results and other risks and uncertainties are detailed in its quarterly reports on Form 10-Q and Annual Report on Form 10-K filed with the SEC and available at www.sec.gov.
Calix and the Calix logo are trademarks or registered trademarks of Calix and/or its affiliates in the
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Source: Calix, Inc.
FAQ
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