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Cars.com Announces Its 2026 Dealer of the Year Awards

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Cars.com (NYSE: CARS) announced its 2026 Dealer of the Year Awards on March 18, 2026, naming top dealers across the U.S. and Canada.

The awards used Cars.com's review data — about 16 million total reviews and 1.3 million in 2025 — plus average star rating, review count and dealer response rate to select winners.

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Negative

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News Market Reaction – CARS

-0.75%
-0.75% Session close to close

In the Mar 18 session, CARS declined 0.75%, reflecting a mild negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Market Context

This announcement highlights Cars.com’s use of its 16 million reviews and AI‑assisted tools to recog...
Analysis

This announcement highlights Cars.com’s use of its 16 million reviews and AI‑assisted tools to recognize top dealers and improve the car‑buying journey. It reinforces a strategy already seen in recent product launches and collaborations aimed at dealer efficiency and shopper trust. With shares trading below the 200-day MA of 11.68 and well under the 52-week high, future updates on dealer adoption, review growth, and monetization remain key metrics to monitor.

Key Figures

Total reviews: 16 million Reviews in 2025: 1.3 million Undecided shoppers: More than 90% +5 more
8 metrics
Total reviews 16 million Cars.com consumer reviews on platform (Feb 2026)
Reviews in 2025 1.3 million Consumer reviews submitted during 2025
Undecided shoppers More than 90% Early‑stage car shoppers undecided on dealership choice
Honoree responsiveness Nearly 90% Awarded dealerships that actively respond to reviews
Non-winner responsiveness 52% Non-winning dealerships that actively respond to reviews
Review threshold 25 reviews Minimum reviews for Dealer of the Year eligibility in 2025
Price change 5.39% 1-day move prior to awards announcement
52-week range $7.40–$13.97 Low and high before this news

Historical Context

5 past events · Latest: Feb 26 (Positive)
Pattern 5 events
Date Event Sentiment 24h Move Catalyst
Feb 26 Q4/FY 2025 earnings Positive -15.5% Reported record 2025 revenue and solid profitability metrics.
Feb 12 Earnings date notice Neutral +1.1% Announced timing and webcast details for Q4/FY 2025 results.
Feb 05 Vehicle awards news Positive -1.1% Named 2026 Nissan Leaf Best Car and highlighted award winners.
Feb 04 Dealer CRM collaboration Positive -1.1% Unveiled DealerCloud CRM with Salesforce and DGDG showing strong lift.
Feb 02 Product launch news Positive +0.3% Launched AccuTrade IMS for appraisals and inventory management.

24h Move is the share-price change in the day after each event; other market factors may also have contributed.

Pattern Detected

Recent positive product and partnership news often saw negative price reactions, while one product launch drew a modest gain, suggesting inconsistent responses to favorable announcements.

Recent Company History

Over the last few months, CARS reported Q4 2025 revenue of $183.9M and record full‑year revenue of $723.2M, yet shares fell 15.46% after earnings. Earlier, the company announced its Best of 2026 vehicle awards and launched dealer-focused solutions like DealerCloud and AccuTrade IMS, with mixed single‑day moves ranging from about -1.08% to 0.35%. This Dealer of the Year awards release continues the theme of leveraging review data and software tools to strengthen dealer relationships and shopper engagement.

Key Terms

ai-assisted, seo, aeo
3 terms
ai-assisted technical
"Cars.com offers tools to dealers such as Smart Response, an AI-assisted tool"
AI-assisted describes products, services or processes where software powered by artificial intelligence helps humans perform tasks by analyzing data, suggesting decisions or automating routine steps while a person keeps final control. For investors, AI-assistance matters because it can boost speed, lower costs and scale operations like a high-powered calculator or GPS for complex work, but it also introduces risks from errors, bias and regulatory scrutiny that can affect performance and liability.
seo technical
"AI-assisted tool that decreases response time, increases quality and improves SEO/AEO performance"
Search engine optimization (SEO) is the set of practices used to make online content show up higher in search results, like tuning a store’s sign and product displays so more people find it when they walk by. For investors, SEO matters because better visibility typically drives more traffic, customers and sales while reducing the cost of paid marketing, which can affect revenue growth, profitability and perceived market reach.
aeo technical
"AI-assisted tool that decreases response time, increases quality and improves SEO/AEO performance"
An AEO (Authorized Economic Operator) is a government-recognized status given to companies that meet security and customs standards for handling cross-border goods; think of it as a trusted partner badge that speeds up inspections and paperwork at borders. For investors, AEO status can lower shipping delays, reduce compliance costs, and improve reliability in a company’s supply chain—factors that can boost margins and reduce business interruption risk.

AI-generated analysis. How Rhea-AI works. Not financial advice.

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Largest Automotive Review Platform Delivers Guide to Car Shoppers Highlighting Top-Rated Dealers Across the U.S. and Canada

CHICAGO, March 18, 2026 /PRNewswire/ -- Car-shopping marketplace Cars.com® (NYSE: CARS) today announced the winners of its Dealer of the Year Awards (DOTY), an annual honor awarded to the top automotive dealers across the U.S. and Canada and an important signal to car shoppers about the dealerships providing a standout car-buying experience.

View the full list of Cars.com Dealer of the Year Award Winners.

Cars.com hosts approximately 16 million consumer reviews¹ — and nearly 1.3 million² were submitted in 2025 alone to decide this year's Dealer of the Year winners. Award winners were chosen according to key drivers of repeat and referral business, including average star rating, total number of reviews and dealer response to those reviews.

"Buying a car is a big decision, and reviews offer the social proof consumers rely on to ensure they will have a great experience with a dealership. More than 90% of early-stage car shoppers are undecided on which dealership to choose. Our review data clearly shows consumers value fast, quality communication when making that decision," said Jamie Oldershaw, vice president of customer experience at Cars.com.

The Dealer of the Year awards recognize dealerships that excel at listening and responding to consumer feedback for continuous improvement — and winners demonstrate high responsiveness to customer reviews: Nearly 90% of honorees actively respond to reviews, compared to just 52% of non-winning dealerships.³

This year's Cars.com Dealer of the Year Award winners include:

Regional Winners

  • Mid-Atlantic: Mercedes-Benz of Edison - A Ray Catena Dealership, Edison, NJ

  • Midwest: Phillips Chevrolet, Frankfort, IL

  • New England: White River Toyota, White River Junction, VT

  • Plains: Reliable Lexus, Springfield, MO

  • Rocky Mountain: Courtesy Acura, Littleton, CO

  • Southeast: Honda of Concord, Concord, NC

  • Southwest: D&M Leasing - Fort Worth, Fort Worth, TX

  • West: Lexus of Pleasanton, Pleasanton, CA

National Brand Winners

  • Acura: Hendrick Acura, Charlotte, NC

  • Alfa Romeo: Alfa Romeo Fiat of Strongsville, Strongsville, OH

  • Aston Martin: Park Place LTD, Bellevue, WA

  • Audi: Audi Springfield, Springfield, MO

  • Bentley: Avondale Premier Collection, Dallas, TX

  • BMW: BMW of Springfield, Springfield, MO

  • Buick: Woody Buick GMC of Gurnee, Gurnee, IL

  • Cadillac: Trent Cadillac Buick GMC, New Bern, NC

  • Chevrolet: Phillips Chevrolet, Frankfort, IL

  • Chrysler: ODaniel Chrysler Dodge Jeep Ram, Fort Wayne, IN

  • Dodge: ODaniel Chrysler Dodge Jeep Ram, Fort Wayne, IN

  • Ferrari: Ferrari Maserati Alfa Romeo of Fort Lauderdale, Fort Lauderdale, FL

  • Fiat: Glenbrook Dodge Chrysler Jeep Fiat, Fort Wayne, IN

  • Ford: Seelye Ford of Kalamazoo, Kalamazoo, MI

  • Genesis: Allen Turner Hyundai, Pensacola, FL

  • GMC: Woody Buick GMC of Gurnee, Gurnee, IL

  • Honda: Honda of Concord, Concord, NC

  • Hyundai: Allen Turner Hyundai, Pensacola, FL

  • Ineos: Crown Ineos Grenadier, Pensacola, FL

  • Infiniti: Coulter Infiniti, Mesa, AZ

  • Jaguar: Jaguar Land Rover St. Petersburg, St. Petersburg, FL

  • Jeep: ODaniel Chrysler Dodge Jeep Ram, Fort Wayne, IN

  • Kia: Seelye Kia of Kalamazoo, Kalamazoo, MI

  • Lamborghini: Lamborghini Dallas, Dallas, TX

  • Land Rover: Land Rover Princeton, Princeton, NJ

  • Leasing Company: D&M Leasing - Fort Worth, Fort Worth, TX

  • Lexus: Reliable Lexus, Springfield, MO

  • Lincoln: Bozard Ford Lincoln, St. Augustine, FL

  • Lotus: Park Place LTD, Bellevue, WA

  • Maserati: Foreign Cars Italia, Greensboro, NC

  • Mazda: Sport Mazda, Orlando, FL

  • McLaren: Avondale Premier Collection, Dallas, TX

  • Mercedes-Benz: Mercedes-Benz of Edison - A Ray Catena Dealership, Edison, NJ

  • Mini: Mini of Charleston, Charleston, SC

  • Mitsubishi: RC Hill Mitsubishi-Ocala, Ocala, FL

  • Nissan: Mike Rezi Nissan, Atlanta, GA

  • Polaris: California Custom Trailers & Powersports, Elk Grove, CA

  • Porsche: Champion Porsche, Pompano Beach, FL

  • Ram: ODaniel Chrysler Dodge Jeep Ram, Fort Wayne, IN

  • Rolls Royce: Braman Rolls-Royce West Palm Beach, West Palm Beach, FL

  • Subaru: Subaru of Jacksonville, Jacksonville, FL

  • Toyota: Reliable Toyota, Springfield, MO

  • Used-Car Dealer: Dallas Lease Returns, Dallas, TX

  • Volkswagen: City Volkswagen of Evanston, Evanston, IL

  • Volvo: Hendrick Volvo Cars of Charleston, Charleston, SC

Platform for Progress: Dealer Reviews Fuel Improvements to the Car-Buying Journey

Cars.com has the automotive industry's largest dealership review platform, which provides data-driven insights that empower both shoppers and dealerships before, during and after the car-buying journey.  Cars.com offers tools to dealers such as Smart Response, an AI-assisted tool that decreases response time, increases quality and improves SEO/AEO performance. The result is stronger communication with existing customers and more visibility and insight for consumers who are starting the car-buying journey. Dealers can also access their personalized Experience Report to stay competitive and better serve consumers.

Cars.com Dealer of the Year Award Methodology

The Cars.com Dealer of the Year Awards are presented annually to the top automotive dealers with 25 or more reviews based on the dealership's average star rating and the total number of reviews written about the dealership during the 2025 calendar year, as well as management response rate to those reviews.

¹ Internal Cars.com data, total reviews on the platform, February 2026
²Internal Cars.com data, total reviews captured Jan. 1-Dec. 31, 2025
³Internal Cars.com data, responsiveness to reviews, February 2026

ABOUT CARS.COM®
Cars.com Inc. (NYSE:CARS) is a trusted audience-powered and data-driven technology platform that simplifies buying and selling cars. The flagship Cars.com marketplace connects millions of consumers to dealerships across the U.S., powering the car buying experience with artificial intelligence ("AI") shopping tools and comprehensive vehicle reviews and content. Our interconnected ecosystem of products enables dealers and OEMs to sell more cars by efficiently leveraging our marketplace, dealer websites, trade and appraisal tools, and proprietary in-market media solutions.

Frequently Asked Questions: 2026 Cars.com Dealer of the Year Awards

How are Cars.com Dealer of the Year winners selected?
All awards are determined using consumer reviews submitted to Cars.com and DealerRater in 2025. Dealers must receive at least 25 verified consumer reviews in the 2025 calendar year to qualify. Eligible dealerships were evaluated based on three factors: average star rating, total review volume and management response rate to reviews.

How many consumer reviews were considered for the 2026 awards?

Nearly 1.3 million² reviews submitted to Cars.com in 2025 were evaluated to determine this year's Dealer of the Year award winners. Cars.com hosts nearly 16 million total dealership reviews — the most in the industry.²

What is the difference between regional and national winners?
Regional winners represent the highest-rated dealerships within a geographic region. National Brand winners represent the top-rated dealership for each automotive brand.

Why does review responsiveness matter for dealerships?
Active review engagement signals strong customer service, transparency, accountability and a commitment to continuous improvement. Nearly 90% of 2026 Dealer of the Year winners consistently responded to customer feedback, compared to just 52% of non-winning dealerships.³

What tools does Cars.com offer to help dealers manage reviews?
Cars.com provides dealerships with data-driven tools that simplify reputation management. Smart Response is an AI-assisted tool that helps dealers craft timely, professional review replies, improving response quality and speed. Dealers also have access to a personalized Experience Report, which provides insights into buyer sentiment and operational performance.

Cision View original content to download multimedia:https://www.prnewswire.com/news-releases/carscom-announces-its-2026-dealer-of-the-year-awards-302717354.html

SOURCE Cars.com Inc.

FAQ

What did Cars.com (CARS) announce on March 18, 2026 about Dealer of the Year winners?

Cars.com announced its 2026 Dealer of the Year winners, naming top dealers across the U.S. and Canada. According to Cars.com, winners were selected using review volume, average star rating and dealer response rates from 2025 data.

How many reviews did Cars.com (CARS) cite when choosing the 2026 Dealer of the Year winners?

Cars.com cited approximately 16 million total consumer reviews and about 1.3 million reviews submitted in 2025. According to Cars.com, those 2025 reviews were used to evaluate dealers for the awards.

What criteria did Cars.com (CARS) use to select the 2026 Dealer of the Year award recipients?

Selection used average star rating, total number of reviews and management response rate to reviews. According to Cars.com, dealers needed at least 25 reviews and responsiveness was a key driver of repeat business.

Which dealers won the national brand awards in Cars.com’s 2026 Dealer of the Year program (CARS)?

Cars.com named winners by brand, including Phillips Chevrolet (Chevrolet), Reliable Lexus (Lexus), and Honda of Concord (Honda). According to Cars.com, the full list covers regional and brand-specific winners across the U.S. and Canada.

How does Cars.com (CARS) say dealer responsiveness affected the 2026 Dealer of the Year outcomes?

Cars.com highlighted that nearly 90% of honorees actively respond to reviews versus 52% of non-winners. According to Cars.com, faster, quality communication strongly correlates with repeat and referral business.

What dealer tools did Cars.com (CARS) mention in connection with improving review responses?

Cars.com promoted Smart Response, an AI-assisted tool that reduces response time and improves quality and SEO/AEO performance. According to Cars.com, the tool helps dealers strengthen customer communication and visibility for shoppers.