Maplebear Inc. (CART), which does business as Instacart, reports developments tied to its grocery technology platform for consumers, retailers, brands, and shoppers. News commonly covers the Instacart Marketplace, Instacart Enterprise platform, Storefront Pro, fulfillment services, in-store technology, AI Solutions, and the Instacart Ads ecosystem.
Company updates also focus on financial results and operating metrics such as gross transaction value, orders, revenue, profitability, and cash flow. Recurring business themes include retailer and brand partnerships, digital grocery launches, same-day delivery programs, enterprise-commerce deployments, acquisitions that expand fulfillment technology, and international growth for grocery enablement services.
Instacart (CART) and Unite Us partnered to link grocery benefits with care coordination for food-as-medicine programs nationwide.
Unite Us identifies eligible members within customer-defined groups, distributes benefits and tracks outcomes. Instacart Fresh Funds provides grocery stipends that participants can redeem through the Instacart app or website.
Instacart (CART) and Dollar General (DG) announced a partnership to offer same-day delivery of Dollar General’s everyday essentials via the Instacart app and website.
The service will begin with a pilot at approximately 7,000 Dollar General and pOpshelf stores in six states in the coming weeks, with plans to expand to about 20,000 stores across 48 states this fall. Customers will be able to order a broad range of affordable food, snacks, household essentials, and health and beauty products for delivery in as fast as one hour. Dollar General will join more than 2,200 national and local retail banners already available on the Instacart Marketplace.
Instacart (CART) and Gopuff announced a U.S. partnership under which Gopuff will join the Instacart Marketplace and adopt Instacart Carrot Ads.
Instacart customers will be able to shop Gopuff’s curated selection of groceries and everyday essentials on Instacart, with all such orders fulfilled and delivered by Gopuff, in some areas in as fast as 15 minutes. Gopuff operates year-round with 24/7 delivery in select locations and late-night hours across its broader network, using its vertically integrated micro-fulfillment and delivery infrastructure.
For advertisers, more than 9,000 brands using Instacart Ads will be able to extend campaigns to Gopuff and BevMo! shoppers, adding to Instacart’s more than 2,200 retail banners and over 310 partners already using the Carrot Ads platform. Advertisers can also run campaigns specifically on Gopuff’s storefront via Instacart.
Instacart (CART) announced new in-store software on September 21, 2026 that gives grocers and CPG brands a real-time digital view of grocery shelves. The solutions use data from approximately 600,000 Instacart shoppers, who generate over 10 million daily data points from shelf scans across North America, plus insights from more than 1.6 billion lifetime orders and imagery from Caper Carts.
The platform powers an Inventory Intelligence virtual store view for retailers and a Store Excellence Portal for brands. Features include real-time shelf visibility, merchandising optimization, demand forecasting, lost sales estimation, substitution and competitive benchmarking, and seasonal out-of-stock forecasting. The software is rolling out with select grocers and brands, with broader availability in the coming months.
Instacart (CART) launched Clementine, an AI-powered grocery shopping assistant now available to most customers in the U.S. and Canada on the Instacart Marketplace.
Clementine converts natural-language requests, grocery lists, photos, or recipes into personalized, ready-to-buy carts in seconds, grounded in real-time store inventory, customer preferences, and budgets. It is powered by Instacart’s grocery data, including over 1.6 billion lifetime orders, a catalog of more than 2 billion items, and more than 10 million daily inventory signals from nearly 100,000 stores across more than 2,200 retail banners.
Early results show orders placed with Clementine contain more items and exceed Instacart’s industry-leading average basket size of $115.
Morrisons (CART) has entered a strategic partnership with Instaleap, now part of Instacart, to enhance its online grocery order fulfilment.
Morrisons is deploying Instaleap’s software to manage marketplace orders from platforms such as Uber Eats, Just Eat and Deliveroo in one system, and to support in-store picking via Instaleap’s app. The company expects this to simplify store operations and provide customers with a faster, more accurate and convenient online shopping experience.
Instacart (CART) and World Market announced an exclusive nationwide partnership making World Market the retailer’s first and exclusive online same-day delivery partner. World Market’s globally inspired foods, home décor, furniture, and gifts are now available via the Instacart Marketplace for delivery in as fast as one hour with no markups.
Customers can shop through the Instacart App or website for World Market’s curated, often exclusive assortment sourced from international artisans, including one of the largest selections of candy and international food favorites. World Market joins more than 2,200 retail banners on Instacart’s platform. To welcome the brand, Instacart is offering $15 off a first qualifying $60 World Market order placed by September 30.
Instacart (NASDAQ: CART) announced that CEO Chris Rogers will join a fireside chat at the Goldman Sachs Communacopia & Technology Conference/b) on , at 1:45 p.m. PT.
An audio webcast of the session will be accessible via Instacart's investor relations website at https://investors.instacart.com/.
Instacart (Nasdaq: CART) announced that, for the first time, customers can order Costco custom cakes and party platters for delivery nationwide via the Instacart marketplace and sameday.costco.com. The service, powered by Instacart’s FoodStorm order management technology, connects Costco bakery and deli teams directly to online orders.
Instacart (Nasdaq: CART) and Petsense by Tractor Supply, a subsidiary of Tractor Supply Company (Nasdaq: TSCO), announced an exclusive same-day delivery partnership for Petsense stores across the U.S. Customers can now order Petsense’s pet foods and supplies via the Instacart app and website for delivery in as fast as one hour with no markups.
According to the companies, Petsense operates over 130 stores nationwide offering curated boutique and specialty pet brands. Petsense joins more than 2,200 retail banners on the Instacart Marketplace. New Instacart customers can receive $10 off their first qualifying $50 Petsense order through September 30.