Instacart and Wegmans Launch Pilot of Caper Carts to Enhance the In-Store Shopping Experience
Instacart (Nasdaq: CART) has launched its AI-powered Caper Carts at Wegmans Dewitt store in Syracuse, New York, marking their first deployment with the retailer. The smart shopping carts feature automatic item recognition through cameras, digital scales, and location sensors powered by NVIDIA Jetson hardware.
The Caper Carts allow customers to track spending and check out seamlessly while shopping, with integrated Shoppers Club account access through the cart's screen. This initiative is part of Instacart's Connected Stores technology suite, expanding on the companies' partnership that began in 2017 with same-day delivery and has grown to include pickup, EBT SNAP acceptance, and loyalty program integration.
Instacart (Nasdaq: CART) ha introdotto i suoi Caper Carts dotati di intelligenza artificiale nel negozio Wegmans Dewitt a Syracuse, New York, segnando la prima implementazione con questo rivenditore. Questi carrelli intelligenti sono dotati di riconoscimento automatico degli articoli tramite telecamere, bilance digitali e sensori di posizione, alimentati da hardware NVIDIA Jetson.
I Caper Carts consentono ai clienti di monitorare la spesa e di effettuare il checkout in modo fluido durante lo shopping, con accesso integrato all'account Shoppers Club attraverso lo schermo del carrello. Questa iniziativa fa parte della suite tecnologica Connected Stores di Instacart, che amplia la collaborazione tra le aziende iniziata nel 2017 con la consegna in giornata e che si è estesa a includere il ritiro, l'accettazione di EBT SNAP e l'integrazione dei programmi fedeltà.
Instacart (Nasdaq: CART) ha lanzado sus Carritos Caper impulsados por IA en la tienda Wegmans Dewitt en Syracuse, Nueva York, marcando su primer despliegue con este minorista. Los carritos inteligentes cuentan con reconocimiento automático de artículos mediante cámaras, balanzas digitales y sensores de ubicación, todo potenciado por hardware NVIDIA Jetson.
Los Carritos Caper permiten a los clientes seguir su gasto y realizar el pago sin problemas mientras compran, con acceso integrado a la cuenta Shoppers Club a través de la pantalla del carrito. Esta iniciativa forma parte de la suite tecnológica Connected Stores de Instacart, que amplía la asociación entre las compañías iniciada en 2017 con entregas el mismo día y que ha crecido para incluir recogida, aceptación de EBT SNAP e integración de programas de fidelidad.
Instacart (나스닥: CART)가 뉴욕 시러큐스의 Wegmans Dewitt 매장에서 AI 기반의 Caper 카트를 처음으로 도입했습니다. 이 스마트 쇼핑 카트는 NVIDIA Jetson 하드웨어를 기반으로 한 카메라, 디지털 저울, 위치 센서를 통해 자동으로 상품을 인식합니다.
Caper 카트는 고객이 쇼핑 중에 지출 내역을 추적하고 원활하게 결제할 수 있도록 하며, 카트 화면을 통해 Shoppers Club 계정에 통합 접근할 수 있습니다. 이 이니셔티브는 Instacart의 Connected Stores 기술 제품군의 일부로, 2017년 시작된 양사 간 파트너십을 확장한 것으로, 당일 배송에서 픽업, EBT SNAP 수락, 로열티 프로그램 통합까지 확대되었습니다.
Instacart (Nasdaq : CART) a lancé ses chariots Caper dotés d'intelligence artificielle dans le magasin Wegmans Dewitt à Syracuse, New York, marquant leur première mise en service avec ce détaillant. Ces chariots intelligents disposent d'une reconnaissance automatique des articles grâce à des caméras, des balances numériques et des capteurs de localisation, alimentés par le matériel NVIDIA Jetson.
Les Caper Carts permettent aux clients de suivre leurs dépenses et de régler leurs achats sans effort pendant leurs courses, avec un accès intégré au compte Shoppers Club via l'écran du chariot. Cette initiative fait partie de la suite technologique Connected Stores d'Instacart, qui étend le partenariat entre les entreprises commencé en 2017 avec la livraison le jour même, et qui s'est développé pour inclure le retrait, l'acceptation de l'EBT SNAP et l'intégration des programmes de fidélité.
Instacart (Nasdaq: CART) hat seine KI-gestützten Caper Carts im Wegmans Dewitt Geschäft in Syracuse, New York, eingeführt und damit die erste Zusammenarbeit mit dem Einzelhändler gestartet. Die intelligenten Einkaufswagen verfügen über automatische Artikelerkennung durch Kameras, digitale Waagen und Ortungssensoren, die von NVIDIA Jetson Hardware angetrieben werden.
Die Caper Carts ermöglichen es Kunden, ihre Ausgaben zu verfolgen und während des Einkaufs nahtlos zu bezahlen, mit integriertem Zugang zum Shoppers Club Konto über den Bildschirm des Wagens. Diese Initiative ist Teil der Connected Stores Technologie-Suite von Instacart und baut auf der seit 2017 bestehenden Partnerschaft auf, die mit Same-Day Delivery begann und nun auch Abholung, EBT SNAP Akzeptanz und Loyalitätsprogramm-Integration umfasst.
- Introduction of innovative AI-powered shopping technology to enhance customer experience
- Expansion of existing partnership with major retailer Wegmans
- Integration with Wegmans Shoppers Club loyalty program
- None.
Insights
Instacart's Caper Cart deployment at Wegmans signals strategic expansion into physical retail tech, diversifying beyond delivery into high-margin in-store solutions.
This pilot program marks a significant strategic pivot for Instacart as it expands beyond its core delivery business into physical retail technology. The deployment of AI-powered Caper Carts at Wegmans represents Instacart's calculated move to diversify revenue streams by monetizing its technology stack directly with retailers.
The smart cart technology leverages computer vision, weight sensors, and NVIDIA's Jetson hardware to automatically recognize items as shoppers add them to carts. This creates a frictionless shopping experience while generating valuable in-store shopper data previously unavailable to grocers. For Instacart, this opens a high-margin technology licensing business that's less labor-intensive than its delivery operations.
What's particularly notable is how this fits into Instacart's broader "Connected Stores" strategy - creating an ecosystem of technologies that bridge online and offline shopping experiences. By embedding itself deeper into the physical retail infrastructure, Instacart is positioning to capture value across the entire grocery purchase journey, not just delivery.
The strategic partnership with Wegmans, a premium grocer known for exceptional customer experience, provides Instacart with a quality testing ground for this technology. Success here could accelerate adoption among other grocery partners, potentially establishing Instacart as an essential retail technology provider beyond its delivery platform roots.
Smart carts are now available at Wegmans Dewitt in
Caper Carts enable customers to track their spending and check out seamlessly. Caper Carts automatically recognize items as they are dropped into the cart and customers can bag as they shop, tapping signals from an array of Caper Cart cameras, digital scale, and location sensors connected to NVIDIA Jetson hardware. Wegmans customers can login to their Shoppers Club account on the cart's screen in order to shop with a Caper Cart.
"Caper Carts are transforming everyday grocery shopping into a faster, more personalized experience," said David McIntosh, Chief Connected Stores Officer at Instacart. "We're excited to partner with Wegmans – known for their exceptional customer and in-store experience – to bring this technology to their store. Together, we're delivering customers a delightful and personalized shopping journey."
The companies first partnered to offer same-day delivery in 2017, and have since expanded the partnership to include pickup, EBT SNAP acceptance, loyalty program integration, and more. Caper Carts are part of Instacart Connected Stores, its suite of technologies bridging the online and in-store experience.
To learn more about Caper Cart and Instacart Connected Stores, visit www.instacart.com/company/connected-stores.
About Instacart
Instacart, the leading grocery technology company in
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SOURCE Maplebear Inc. dba Instacart
FAQ
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