"Life is Better With Options": Cboe Launches New Global Ad Campaign Spotlighting the Power of Options

Rhea-AI Summary

Cboe Global Markets (CBOE) has launched a new global advertising campaign titled "Life is Better With Options," aimed at expanding awareness about the benefits of options trading. The campaign highlights how options create opportunities for investors to manage risk, generate income, and optimize portfolio performance.

The initiative comes as U.S. options trading volumes have surged 63% since 2020, reaching over 12.2 billion contracts in 2024. The campaign will air on U.S. national television and expand to EMEA and APAC regions, complemented by digital advertising on mainstream and financial news sites. Cboe is also enhancing its educational offerings through The Options Institute and strengthening partnerships with retail brokerages globally.

Positive

• U.S. options trading volumes increased 63% since 2020, reaching 12.2 billion contracts in 2024
• Global expansion of marketing and educational initiatives across EMEA and APAC regions
• Enhanced partnerships with retail brokerages to expand market reach

Negative

• None.

CHICAGO, Sept. 2, 2025 /PRNewswire/ -- Cboe Global Markets, Inc. (Cboe: CBOE), the world's leading derivatives and securities exchange network, today announced the launch of a new global advertising campaign, "Life is Better With Options." The campaign underscores Cboe's continued commitment to expanding awareness and education about the potential benefits of utilizing options, reflecting the exchange operator's evolving brand and marketing strategy as it looks to cater to growing demand from institutional and retail customers worldwide. 

At the heart of Cboe's Life is Better With Options campaign is a simple idea: options create opportunity. Just as they bring choice, versatility and flexibility to everyday life, options can help investors manage risk, generate income and redefine their risk-return profiles to potentially optimize their portfolio and investment performance. The campaign employs visual storytelling to play on the concept of "options," illustrating how incomplete life – and investing – would be without them. The ad can be viewed on Cboe's website here.

"Options trading has emerged as one of the most significant growth stories in global financial markets, as investors of all types increasingly turn to options to help hedge portfolio risks, enhance yield, and express their views on the market with precision," said Catherine Clay, Global Head of Derivatives at Cboe. "By expanding access to investor education, data, and tradable products – and now introducing a dedicated global marketing initiative – we are excited to further broaden awareness of the versatile ways options can enhance and diversify an investment portfolio."

U.S. options volumes have increased every year since 2020, reaching more than 12.2 billion contracts in 2024 – a 63 percent rise over 2020. To meet growing demand for options education, Cboe in recent years has continued to enhance its educational offerings through The Options Institute, including developing multilingual content for international learners. Building on these efforts, the company is also deepening its collaborations with retail brokerages globally to bring its data, analytics, and products to more retail traders.

Cboe's Life is Better With Options campaign began airing on U.S. national television yesterday and will roll out on select channels across EMEA and APAC in the coming months. The campaign also includes digital advertising on premium mainstream and financial news sites.

In addition, Cboe has launched an accompanying corporate brand campaign to highlight its heritage as the pioneer of listed U.S. options trading, along with its other landmark innovations such as the Cboe Volatility Index (VIX) and S&P 500 Index (SPX) options. Together, these campaigns reinforce Cboe's identity as the home of U.S. options trading and a leading global exchange operator offering a wide range of products, markets and services.

"Cboe created the world's first U.S. options exchange more than 50 years ago, and today we continue to explore new and creative ways to showcase the potential benefits of this time-tested asset class to a growing user base," said Megan Goett, Chief Marketing Officer at Cboe. "Our new global ad campaign spans digital platforms, web, social and linear TV, helping us reach a wider audience around the world. At the same time, we are proud to reinforce Cboe's role as the innovator behind many notable industry-firsts that have become widely adopted and trusted by mainstream investors."

About Cboe Global Markets
Cboe Global Markets (Cboe: CBOE), the world's leading derivatives and securities exchange network, delivers cutting-edge trading, clearing and investment solutions to people around the world. Cboe provides trading solutions and products in multiple asset classes, including equities, derivatives and FX, across North America, Europe and Asia Pacific. Above all, we are committed to building a trusted, inclusive global marketplace that enables people to pursue a sustainable financial future. To learn more about the Exchange for the World Stage, visit www.cboe.com.

Media Contacts			Analyst Contact
Angela Tu	Tim Cave			Kenneth Hill, CFA
+1-917-985-1496	+44 (0) 7593-506-719			+1-312-786-7559
atu@cboe.com	tcave@cboe.com			khill@cboe.com

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Cboe Global Markets, Inc. and its affiliates do not recommend or make any representation as to possible benefits from any securities, futures or investments, or third-party products or services. Cboe Global Markets, Inc. is not affiliated with S&P or the third-party sites referenced in this press release. Investors should undertake their own due diligence regarding their securities, futures, and investment practices. This press release speaks only as of this date. Cboe Global Markets, Inc. disclaims any duty to update the information herein.

Nothing in this announcement should be considered a solicitation to buy or an offer to sell any securities or futures in any jurisdiction where the offer or solicitation would be unlawful under the laws of such jurisdiction. Nothing contained in this communication constitutes tax, legal or investment advice. Investors must consult their tax adviser or legal counsel for advice and information concerning their particular situation.

Cboe Global Markets, Inc. and its affiliates make no warranty, expressed or implied, including, without limitation, any warranties as of merchantability, fitness for a particular purpose, accuracy, completeness or timeliness, the results to be obtained by recipients of the products and services described herein, or as to the ability of the indices referenced in this press release to track the performance of their respective securities, generally, or the performance of the indices referenced in this press release or any subset of their respective securities, and shall not in any way be liable for any inaccuracies, errors. Cboe Global Markets, Inc. and its affiliates have not calculated, composed or determined the constituents or weightings of the securities that comprise the third-party indices referenced in this press release and shall not in any way be liable for any inaccuracies or errors in any of the indices referenced in this press release.

There are important risks associated with transacting in any of the Cboe Company products discussed here. Before engaging in any transactions in those products, it is important for market participants to carefully review the disclosures and disclaimers contained at: https://www.cboe.com/us_disclaimers/. 

Options involve risk and are not suitable for all market participants. Prior to buying or selling an option, a person should review the Characteristics and Risks of Standardized Options (ODD), which is required to be provided to all such persons. Copies of the ODD are available from your broker or from The Options Clearing Corporation, 125 S. Franklin Street, Suite 1200, Chicago, IL 60606. 

Cautionary Statements Regarding Forward-Looking Information

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 that involve a number of risks and uncertainties. You can identify these statements by forward-looking words such as "may," "might," "should," "expect," "plan," "anticipate," "believe," "estimate," "predict," "potential," or "continue," and the negative of these terms and other comparable terminology. All statements that reflect our expectations, assumptions or projections about the future other than statements of historical fact are forward-looking statements. These forward-looking statements, which are subject to known and unknown risks, uncertainties and assumptions about us, may include projections of our future financial performance based on our growth strategies and anticipated trends in our business. These statements are only predictions based on our current expectations and projections about future events. There are important factors that could cause our actual results, level of activity, performance or achievements to differ materially from those expressed or implied by the forward-looking statements.

We operate in a very competitive and rapidly changing environment. New risks and uncertainties emerge from time to time, and it is not possible to predict all risks and uncertainties, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements.

Some factors that could cause actual results to differ include: the loss of our right to exclusively list and trade certain index options and futures products; economic, political and market conditions; compliance with legal and regulatory obligations; price competition and consolidation in our industry; decreases in trading or clearing volumes, market data fees or a shift in the mix of products traded on our exchanges; legislative or regulatory changes or changes in tax regimes; our ability to protect our systems and communication networks from security vulnerabilities and breaches; our ability to attract and retain skilled management and other personnel, increasing competition by foreign and domestic entities; our dependence on and exposure to risk from third parties; factors that impact the quality and integrity of our and other applicable indices; our ability to manage our global operations, growth, and strategic acquisitions or alliances effectively; increases in the cost of the products and services we use; our ability to operate our business without violating the intellectual property rights of others and the costs associated with protecting our intellectual property rights; our ability to minimize the risks, including our credit, counterparty investment, and default risks, associated with operating our clearinghouses; our ability to accommodate trading and clearing volume and transaction traffic, including significant increases, without failure or degradation of performance of our systems; misconduct by those who use our markets or our products or for whom we clear transactions; challenges to our use of open source software code; our ability to meet our compliance obligations, including managing our business interests and our regulatory responsibilities; the loss of key customers or a significant reduction in trading or clearing volumes by key customers; our ability to maintain BIDS Trading as an independently managed and operated trading venue, separate from and not integrated with our registered national securities exchanges; damage to our reputation; the ability of our compliance and risk management methods to effectively monitor and manage our risks; restrictions imposed by our debt obligations and our ability to make payments on or refinance our debt obligations; our ability to maintain an investment grade credit rating; impairment of our goodwill, long-lived assets, investments or intangible assets; the accuracy of our estimates and expectations; and litigation risks and other liabilities. More detailed information about factors that may affect our actual results to differ may be found in our filings with the SEC, including in our Annual Report on Form 10-K for the year ended December 31, 2024 and other filings made from time to time with the SEC.

We do not undertake, and we expressly disclaim, any duty to update any forward-looking statement whether as a result of new information, future events or otherwise, except as required by law. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date hereof.

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SOURCE Cboe Global Markets, Inc.

FAQ

What is Cboe's new 'Life is Better With Options' campaign about?

The campaign aims to educate investors about how options can help manage risk, generate income, and optimize portfolio performance through visual storytelling and multi-channel advertising.

How much has options trading volume grown on Cboe since 2020?

U.S. options trading volumes have increased 63% since 2020, reaching more than 12.2 billion contracts in 2024.

Where will Cboe's new options trading campaign be available?

The campaign began airing on U.S. national television and will expand to EMEA and APAC regions, including digital advertising on premium mainstream and financial news sites.

How is Cboe expanding options education for investors?

Cboe is enhancing The Options Institute's offerings with multilingual content for international learners and deepening collaborations with retail brokerages to provide data, analytics, and products to more traders.

What is Cboe's history with options trading?

Cboe created the world's first U.S. options exchange over 50 years ago and has pioneered innovations like the Cboe Volatility Index (VIX) and S&P 500 Index (SPX) options.