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Seabourn, a leader in ultra-luxury cruises, announced the launch of 'Zero @ Sea,' a zero-proof mixology program offering non-alcoholic cocktails across its fleet. The menu includes unique twists on popular drinks using premium ingredients like elderflower, citrus, and botanical spirits. This initiative aims to meet the growing demand for non-alcoholic beverages among guests. The program was developed by Seabourn's culinary team, ensuring no compromise in taste or complexity. Additionally, Seabourn has introduced a new fine dining experience, Solis, featuring Mediterranean cuisine.

Princess Cruises has announced an extended Japan and Southeast Asia cruise season for 2025-26, featuring the Diamond Princess. Following record-breaking travel to Japan by US visitors in 2023, the cruise line will offer 11 new voyages ranging from 9 to 22 days, visiting 25 destinations including stops in Korea and Taiwan. Highlights include the Circle Japan Fall Foliage sailing, Southern Islands departures, and the Kyushu & Korea cruise. After the Japan season, the Diamond Princess will sail to Singapore for three Southeast Asia cruises, featuring destinations like Taipei, Hong Kong, Vietnam, and Malaysia. The cruise line offers various inclusive packages with amenities like WiFi, beverages, and fitness classes at significant savings.

Cunard's flagship Queen Mary 2 arrived in New York, carrying the Eternal Flame to honor the 80th Anniversary of D-Day. This journey followed a seven-day North Atlantic crossing. A commemorative ceremony onboard included notable figures such as the Ambassador of France to the United States and WWII veterans. The Eternal Flame, burning since 1923, was escorted by young French ambassadors from Paris to New York. It will be laid at Arlington Cemetery on May 24 and burn until June 6, 2024. Queen Mary 2's participation in this historic event underscores Cunard's long history and role in WWII.

Carnival , the world's largest cruise company, along with its AIDA Cruises line, received three prestigious ESG Shipping Awards for environmental excellence at an international ceremony in Athens, Greece. The awards recognize Carnival's commitment to sustainability and responsible business practices.

The company received the Gold Climate Change Leader Award for its pioneering LNG program, resulting in a 10% reduction in GHG emissions compared to 2011. AIDA Cruises earned the Gold Technology Leader Award for the largest lithium-ion battery system in passenger shipping, enabling net-zero emissions operations.

Additionally, Carnival was honored with the Bronze Environment Leader Award for its aggressive food waste reduction strategies, achieving a 40% reduction from its 2019 baseline and surpassing its 2025 goal. These recognitions highlight Carnival's leadership in sustainability and its progress towards a net-zero GHG future by 2050.

On June 3, 2024, Cunard's new ship, Queen Anne, will be officially named in Liverpool with Italian tenor Andrea Bocelli headlining the celebration. The event will feature the Royal Liverpool Philharmonic Orchestra, performers from the Liverpool Institute of Performing Arts, and DJs, concluding with a funk and soul set by Craig Charles and fireworks. Hosted by Matt and Emma Willis, the celebration underscores Cunard's historical bond with Liverpool, a relationship that began with the company's founding. The event is expected to attract thousands, continuing Cunard's tradition of grand maritime celebrations.

Seabourn will host tennis legends Tommy Haas and Sue Barker CBE on two tennis-themed cruises aboard Seabourn Venture in April 2025. These voyages are part of Seabourn's 'The Collection' series, featuring exclusive Western Mediterranean sailings. Haas will join the Barcelona Open voyage, while Barker will be part of the Monte Carlo Masters voyage. Guests will receive general admission tickets to tennis matches, attend presentations, and enjoy tennis-themed activities. Acting as part of the Seabourn Conversations program, Haas and Barker will host presentations, Q&A sessions, and participate in social activities on board.

Holland America Line has launched bookings for its 2026 Grand World Voyage and the 2026 Grand Australia and New Zealand Voyage. The Grand World Voyage aboard Volendam will be a 132-day journey, departing on January 4, 2026, from Fort Lauderdale. It will cover 48 ports in 25 countries across all seven continents. The Grand Australia and New Zealand Voyage aboard Zaandam is a 93-day trip, departing on January 4, 2026, from San Diego. It will visit 44 ports across 10 countries, including extended stays in Sydney, Auckland, and Hawaii. Both voyages will feature overnight stays and late-night departures in various ports, offering guests an immersive travel experience.

Carnival has completed the deployment of SpaceX's Starlink across its entire fleet, enhancing Wi-Fi connectivity for guests and crew on over 90 ships. This upgrade quadruples the company's fleetwide bandwidth since 2019, enabling high-speed, low-latency internet access comparable to on-land experiences. Guests can now enjoy streaming, social media, and remote work from anywhere on board. The enhanced connectivity also improves operational efficiency and communication between ship and shore teams. The rollout began in December 2022 with Carnival Cruise Line and AIDA Cruises and has now expanded to all brands under Carnival

Princess Cruises introduces a historic America cruisetour ahead of the 250th anniversary of America. The 14-night land and cruise experience will take guests to iconic locations such as Washington D.C., Philadelphia, Williamsburg, and more. The tour includes a seven-night land tour followed by a seven-day Canada/New England cruise onboard Enchanted Princess. Rates start at $4,529 per person, with 10 options available in 2025.