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Clear Channel Outdoor Holdings, Inc. reports developments in out-of-home advertising across printed and digital displays, roadside billboards, street furniture and airport media. The company sells advertising placements through a portfolio that includes U.S. roadside assets, airport displays and other markets, with recurring updates tied to digital billboard expansion, data analytics, programmatic buying and campaign measurement.
Company news also covers airport advertising contracts, brand and content partnerships for digital screen networks, research on creative quality and campaign performance, operating and financial results, shareholder matters and capital-structure actions.
Clear Channel Outdoor Holdings announced a private offering of $1 billion in Senior Notes due 2028, intended to refinance existing debt by redeeming $940 million of its 9.25% Senior Notes due 2024. The offering is exempt from registration under the Securities Act, targeting qualified institutional buyers and non-U.S. investors. The Notes will be guaranteed by certain subsidiaries but will rank subordinate to existing secured debt. The company warns that various risks may affect the offering's consummation and terms.
Clear Channel Outdoor Holdings, Inc. (NYSE: CCO) will release its 2020 fourth quarter and full year results on February 25, 2021, before market opens. A conference call is scheduled for 8:30 a.m. ET to discuss these results, with a live audio webcast accessible on their website. The company's portfolio includes approximately 500,000 displays globally, employing around 5,100 people. Key insights and reconciliations related to financial metrics will be available on their financial section post-release.
Clear Channel Outdoor Americas (CCOA) has launched a partnership with Bombora to enhance its RADARView audience planning solution, allowing brands to target B2B decision-makers effectively. This integration provides advertisers with insights into over 100 B2B audience segments and how CCOA's displays impact these groups. As businesses adapt to pandemic-induced changes, the solution enables precise targeting for brands looking to reach key business audiences, including C-level executives and small business owners, throughout their daily routines.
Clear Channel Outdoor Americas (CCO) announced a partnership with No Kid Hungry to launch a nationwide digital billboard campaign aimed at addressing childhood hunger during the holiday season. This initiative, running through the end of the year, promotes local meal resources and aims to reach tens of millions of viewers. With nearly one in four children facing food insecurity exacerbated by the pandemic, the campaign highlights available assistance in both English and Spanish across 1,400 digital billboards.
Clear Channel Outdoor Holdings (NYSE: CCO) announced that its executive team, including CEO William Eccleshare, CFO Brian Coleman, and Scott Wells, CEO of Clear Channel Outdoor Americas, will participate in a Q&A session at the Wells Fargo TMT Summit on December 2, 2020, at 10:40 a.m. ET. A live audio webcast will be available on their investor website, with a 30-day replay option. As a leading outdoor advertising firm, CCO operates approximately 500,000 displays globally, including over 16,000 digital displays.
Clear Channel Outdoor Americas (CCOA) is actively supporting businesses in their recovery from COVID-19 by launching the COVID-19 Recovery Resource Center. This initiative provides marketers with essential data insights, strategic marketing ideas, and case studies to navigate the changing consumer landscape. Through its RADARView® solution, CCOA helps identify 'lapsed shoppers' and offers targeted advertising strategies. The initial findings reveal that outdoor advertising continues to effectively drive in-store visits, with some businesses witnessing significant sales increases during the pandemic. CCOA plans to expand these resources as the economy recovers.
Clear Channel Outdoor Holdings reported Q3 2020 financial results with a 31.8% revenue decline in the Americas to $223.7 million and a 13.4% drop in Europe to $216.9 million. Despite the pandemic's ongoing impact, the company noted a sequential revenue growth compared to Q2 as mobility and traffic metrics improved. Clear Channel secured significant contracts, including the largest U.S. airport advertising deal, enhancing long-term prospects. As of September 30, 2020, the company maintained a healthy liquidity position with $845 million in cash.
Clear Channel Airports (CCA) has secured the largest airport advertising contract in the U.S. from the Port Authority of New York and New Jersey (PANYNJ). This 12-year agreement will modernize media programs at key airports including JFK, LGA, EWR, and SWF, with 95% of investments directed towards digital displays. The contract includes a two-year transition period to adapt to COVID-19 impacts, with annual revenue dependent on passenger traffic. The deal aims to enhance brand visibility and provide advertisers comprehensive audience targeting through CCO RADAR®.
On October 23, 2020, Clear Channel Airports (CCA), the airport advertising division of Clear Channel Outdoor Holdings (NYSE: CCO), announced a pioneering rollout of a new audience impressions methodology. Developed by Geopath, this system enhances advertisers' understanding of consumer behavior within airports, moving beyond basic passenger counts. The new methodology demonstrates that airport advertising campaigns could deliver impressions up to 8x higher than previously estimated. This initiative aims to provide greater transparency and effectiveness in advertising campaigns as travel gradually increases.
Clear Channel Outdoor (NYSE: CCO), in collaboration with Afterschool Alliance and other organizations, has launched a nationwide campaign featuring over 1,000 digital billboards to celebrate the Lights On Afterschool event. This campaign highlights the vital role of afterschool programs during the pandemic, which now serve 10.2 million students, amid a significant unmet demand. The rally aims to raise awareness of the importance of these programs in enhancing education, safety, and community engagement, especially for underserved communities.