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Clear Channel Outdoor Holdings, Inc. reports developments in out-of-home advertising across printed and digital displays, roadside billboards, street furniture and airport media. The company sells advertising placements through a portfolio that includes U.S. roadside assets, airport displays and other markets, with recurring updates tied to digital billboard expansion, data analytics, programmatic buying and campaign measurement.
Company news also covers airport advertising contracts, brand and content partnerships for digital screen networks, research on creative quality and campaign performance, operating and financial results, shareholder matters and capital-structure actions.
Clear Channel Outdoor (NYSE: CCO) and Kantar revealed groundbreaking results from their five-year collaboration studying out-of-home (OOH) advertising effectiveness. The study demonstrates that OOH outperforms Connected TV (CTV) and digital channels in key metrics including ad awareness, brand favorability, and purchase intent.
Key findings show OOH delivered a 13.3% increase in Ad Awareness compared to digital media, TV, and CTV. The research, conducted through CCO RADARProof and Kantar, proves OOH matches linear TV in driving favorability and purchase intent, while offering better price efficiency. The study positions OOH as an essential component for modern marketing strategies, particularly valuable in addressing gaps created by ad-free streaming and digital advertising saturation.
Clear Channel Outdoor (NYSE:CCO) has announced partnerships with No Kid Hungry and the National Summer Learning Association (NSLA) to support children's well-being during summer break through nationwide digital billboard campaigns.
The campaign with No Kid Hungry aims to combat child hunger by promoting NoKidHungry.org/Help, where families can locate free summer meal programs. According to the announcement, nearly 14 million children (1 in 5) in the U.S. are living with hunger, an increase from the previous year.
Additionally, CCO's collaboration with NSLA focuses on promoting summer learning opportunities and National Summer Learning Week (July 14-18). A 2024 Gallup survey revealed that nearly half of U.S. children lack summer learning opportunities, with costs being a significant barrier, particularly for low-income families.
Clear Channel Outdoor (NYSE:CCO) and Project Yellow Light announced the winners of their 14th annual scholarship competition for creating PSAs about distracted driving dangers. Six students from across the nation were awarded scholarships for their winning TV, radio, and billboard advertisements.
The winning PSAs will be displayed in Times Square on a Clear Channel Outdoor digital billboard. The competition received 2,728 submissions from all 50 states and D.C. The initiative is particularly significant as distracted driving affected 8% of fatal crashes and resulted in 3,275 deaths in 2023.
The scholarship competition is sponsored by Clear Channel Outdoor and Elephant Insurance, with support from NHTSA, iHeartMedia, and PIX 11. The campaign is part of a broader Distracted Driving Prevention initiative by the Ad Council and NHTSA.
Clear Channel Outdoor Holdings (NYSE:CCO) has announced that CEO Scott Wells and CFO David Sailer will participate in the TD Cowen 53rd Annual Technology, Media & Telecom Conference. The presentation is scheduled for May 28, 2025, at 9:05 a.m. Eastern Time. Investors and interested parties can access both the live audio webcast and its replay through Clear Channel Outdoor Holdings' investor website at https://investor.clearchannel.com/.
Clear Channel Outdoor (NYSE: CCO) and Maricopa County are launching their second annual digital billboard campaign to combat heat-related deaths in Phoenix. Running from May 12th through mid-October 2025, the campaign will promote awareness of 200+ local heat relief sites and the free 24/7 211 information service.
The initiative comes after Maricopa County reported its first decrease in heat-related deaths in a decade, with 602 confirmed deaths in 2024, down from 645 in 2023, despite Phoenix experiencing 113 consecutive days at or above 100°F. The 211 Arizona service provides live operators in English and Spanish from 9 a.m. to 7 p.m. daily, helping residents locate cooling centers, transportation assistance, utility support, and emergency A/C repairs.
Clear Channel Outdoor Holdings (NYSE:CCO) announced that its CEO Scott Wells and CFO David Sailer will participate in the 53rd Annual J.P. Morgan Global Technology, Media and Communications Conference. The presentation is scheduled for Tuesday, May 13, 2025, at 3:50 p.m. Eastern Time. Investors can access both the live audio webcast and replay through Clear Channel Outdoor Holdings' investor website at https://investor.clearchannel.com/.
Clear Channel Outdoor Holdings (NYSE: CCO) has announced an agreement to sell its Brazil business to Publibanca Brasil S.A., an affiliate of Eletromidia S.A., for approximately R$80 million (US$14 million). The transaction, subject to regulatory approval and customary closing conditions, is expected to close in 2025.
The sale represents a strategic move as CCO continues to optimize its portfolio and focus on growing its America and Airports segments. Upon completion, CCO will have divested all of its Latin American businesses. The company plans to use the net proceeds to improve its liquidity position. Moelis & Company LLC served as the financial advisor for CCO's Latin American business sales.
Clear Channel Outdoor (CCO) and the United Service Organizations (USO) have launched a nationwide digital out-of-home media campaign for Military Appreciation Month in May 2025. The campaign, themed "It Starts With You," will be displayed on digital billboards across major markets and airports throughout the United States.
The initiative aims to encourage public support and gratitude for U.S. military service members and their families, highlighting that less than one percent of Americans serve in the military. The campaign emphasizes how individual actions can strengthen service members and their families, with the USO being uniquely positioned to reach service members globally through its programming.