TTV Capital Adds Lynne Laube and Rachel Hamilton as Venture Partners

Rhea-AI Summary

TTV Capital, an early-stage fintech venture capital firm, welcomes two industry veterans as venture partners: Lynne Laube, co-founder and former CEO of Cardlytics, and Rachel Hamilton, former CMO of Greenlight.

Laube, who led Cardlytics to $300 million in revenue and 180 million monthly users before stepping down in 2022, brings 30 years of business scaling expertise. Hamilton, credited for growing Greenlight's customer base to millions and achieving a $2.3B valuation, offers deep digital marketing experience from her time at Facebook.

The appointments mark TTV Capital's 25th year of fintech investing. Founded in Atlanta in 2000, TTV has invested in over 100 companies, with eight reaching $1B+ valuations. The firm's portfolio includes successful investments in Cardlytics, Featurespace, and Greenlight. Additionally, venture partner Paul Todd is transitioning to a full-time partner role.

Positive

• Former Cardlytics CEO who scaled company to $300M revenue joins as venture partner
• Portfolio includes 8 companies reaching $1B+ valuations
• 25-year track record in fintech investing
• Addition of two experienced executives with proven growth track records
• Previous portfolio success with Cardlytics, Featurespace, and Greenlight

Negative

• None.

Co-founder and CEO of Cardlytics, Greenlight CMO to Provide Decades of Operational and Marketing Expertise to Portfolio Companies as Firm Enters 25th Year of Fintech Investing

ATLANTA, April 30, 2025 /PRNewswire/ -- TTV Capital, an early-stage fintech venture capital firm, today announced that Lynne Laube and Rachel Hamilton have joined as venture partners. In these roles, Lynne and Rachel will provide strategic counsel to TTV Capital's portfolio companies based on their decades of experience scaling early-stage fintech companies. Today's news arrives as TTV Capital marks its 25th year of investing from its home base in Atlanta, the center of the fintech ecosystem.

"We started investing in fintech during the early days of the internet, which was one of the most consequential enabling technologies for the financial sector. But now, as we witness exponential advancements in AI, we have an even bigger opportunity ahead of us," said Gardiner Garrard, Co-founder and Managing Partner of TTV Capital. "With two new venture partners, we are even better positioned to support our portfolio companies across early- and growth-stage operations and marketing. Our promise to our investors has always been to drive returns, and by adding Lynne and Rachel, we've assembled the strongest possible team to do just that."

Lynne Laube is the co-founder and former CEO of Cardlytics (NASDAQ: CDLX), which she took public in 2018. Under her leadership, Cardlytics pioneered banking rewards and loyalty programs to become one of the fastest-growing tech companies in the U.S. When she stepped down in 2022, Lynne had scaled Cardlytics to $300 million in revenue and expanded its reach to over 180 million monthly users, transforming how financial institutions connect with their customers. She currently serves on several private and public company boards, including NerdWallet. Lynne brings more than 30 years of experience building and scaling businesses; she is uniquely qualified to provide operational support to TTV's portfolio companies, including those that are approaching an exit.

"When I was building Cardlytics, I received tremendous guidance and support from my investors, especially TTV Capital. They provided me with practical, real-world advice from the perspective of operators and founders who had been in my shoes. I appreciated that back then and still do now," said Lynne Laube, Venture Partner at TTV Capital. "I wanted to join TTV so that I could do the same for today's founders. I'm looking forward to digging in with our portfolio companies to help them grow and scale their businesses."

Rachel Hamilton is the former CMO of Greenlight, the family fintech company on a mission to help parents raise financially-smart kids. With a strong track record of building digital marketing strategies from scratch, Rachel grew Greenlight's customer base from tens of thousands to millions, which ultimately led the company to attain a valuation of $2.3B. Prior to Greenlight, Rachel was a product marketer at Facebook, where she developed the go-to-market strategy and led teams to launch and drive adoption of the company's most critical ad products; she was awarded a patent for her work on Meta's dynamic sponsored content ranking algorithm. Rachel will draw from her deep expertise in digital marketing to counsel early-stage portfolio companies on growth marketing, customer acquisition, product marketing, and brand.

"In my work as a marketer, what I've enjoyed most is helping startups build their digital marketing strategy from the ground up. I've long been impressed with the TTV team's founder-friendly approach, and I appreciate the opportunity to work hand-in-hand with early-stage portfolio companies to get their marketing efforts off the ground," said Rachel Hamilton, Venture Partner at TTV Capital. "I've seen firsthand how marketing and customer acquisition can accelerate company growth, and I'm eager to support our founders as they build the next generation of fintech brands."

The addition of Lynne and Rachel underscores TTV's commitment to building a team that will deliver meaningful results for investors and founders alike. As part of this strategy, venture partner Paul Todd will become a full-time partner at the firm. The TTV team has been consistently recognized as a founder-friendly firm by Inc., and TechCrunch named the firm as one of the most important fintech VCs in 2025.

TTV Capital was founded in Atlanta in 2000, before the term "fintech" had been coined. The venture capital firm is indelibly linked to both the city and the emergence of fintech, having made early-stage investments in Atlanta-based pioneers including Cardlytics, Featurespace, and Greenlight. To date, TTV's portfolio spans more than 100 companies across core financial technologies and embedded fintech, including eight that have reached valuations of $1B or more.

About TTV Capital
Founded in 2000, TTV Capital is one of the longest-running venture capital firms investing exclusively in early-stage fintech companies. We create enduring value for our investors, founders, and team by supporting our portfolio companies at every stage of growth. Our distinct approach combines deep industry knowledge with connections, resources, and founder-friendly relationships. TTV's portfolio includes more than 100 market leaders and emerging pioneers across payments, banking, investing, and embedded finance. The firm has been named to Inc.'s Founder-Friendly Investors list, the top ten of the Founder's Choice VC list, and Institutional Investor's Fintech Finance 40.

TTV Capital is headquartered in Atlanta and has a presence in the Bay Area. For more information, visit www.ttvcapital.com.

View original content:https://www.prnewswire.com/news-releases/ttv-capital-adds-lynne-laube-and-rachel-hamilton-as-venture-partners-302441840.html

SOURCE TTV Capital

FAQ

How did Lynne Laube grow Cardlytics (CDLX) before joining TTV Capital in 2025?

As co-founder and CEO, Lynne Laube grew Cardlytics to $300 million in revenue, expanded to 180 million monthly users, and took the company public in 2018. She led the company's pioneering work in banking rewards and loyalty programs before stepping down in 2022.

What experience does Rachel Hamilton bring to TTV Capital from Greenlight?

Rachel Hamilton, as former CMO of Greenlight, grew the company's customer base from thousands to millions, helping achieve a $2.3B valuation. She brings expertise in digital marketing, customer acquisition, and product marketing from both Greenlight and Facebook.

How many unicorn companies has TTV Capital invested in since 2000?

TTV Capital has invested in over 100 companies, with eight reaching valuations of $1B or more. Notable investments include Atlanta-based companies Cardlytics, Featurespace, and Greenlight.

What is TTV Capital's track record in fintech investing as of 2025?

TTV Capital has 25 years of fintech investing experience, with a portfolio of over 100 companies across core financial technologies and embedded fintech. The firm has been recognized by Inc. as founder-friendly and named one of the most important fintech VCs by TechCrunch in 2025.

What strategic changes happened at TTV Capital in April 2025?

TTV Capital added two venture partners: Cardlytics co-founder Lynne Laube and former Greenlight CMO Rachel Hamilton. Additionally, venture partner Paul Todd was promoted to full-time partner at the firm.