DUNN-EDWARDS COLLABORATES WITH CELANESE TO BRING CARBON CAPTURE AND UTILIZATION-BASED PAINT TO THE U.S.

Rhea-AI Summary

Dunn-Edwards has partnered with Celanese (NYSE: CE) to introduce Carbon Capture and Utilization (CCU) technology in architectural coatings for the U.S. market. This first-to-market initiative aims to reduce greenhouse gas emissions by using captured CO2 in paint production.

The process involves capturing industrial CO2 emissions at Celanese's Clear Lake, Texas facility to create vinyl acetate-based emulsions, a key component in architectural paints. The implementation is projected to utilize over 2 million pounds of captured CO2 annually, equivalent to the CO2 consumption of 800 acres of forest per year.

The collaboration aligns with Dunn-Edwards' greener by design® commitment, offering products that maintain performance while reducing environmental impact. The CCU technology uses mass-balance accounting to track the mixture of CCU and fossil-fuel based feedstocks.

Positive

• First-to-market position in U.S. architectural coatings with CCU technology
• Significant environmental impact with 2 million pounds of CO2 capture annually
• Maintains product performance while improving sustainability metrics

Negative

• Still partially dependent on fossil-fuel based feedstocks
• to one production facility in Clear Lake, Texas

Insights

Sustainability Strategy Expert

Celanese's CCU partnership with Dunn-Edwards demonstrates strategic innovation in sustainable chemistry with tangible environmental impact metrics.

Celanese's collaboration with Dunn-Edwards represents a strategic advancement in sustainable manufacturing within the specialty chemicals sector. The implementation of Carbon Capture and Utilization (CCU) technology at Celanese's Clear Lake, Texas facility creates a circular production pathway by capturing industrial CO₂ emissions and converting them into chemical building blocks for vinyl acetate-based emulsions—essential components in architectural paints.

The environmental impact metrics are specific and measurable: the initiative is projected to utilize over 2 million pounds of captured CO₂ annually, equivalent to the carbon absorption capacity of 800 acres of forest per year according to EPA calculations. This provides concrete sustainability credentials in an industry facing increasing pressure to reduce environmental footprint.

By enabling Dunn-Edwards to become the first architectural coatings manufacturer in the U.S. to implement this technology, Celanese is establishing an early-mover position in sustainable chemical manufacturing processes. The mass-balance accounting approach mentioned indicates a transitional implementation that accurately tracks sustainable content while maintaining production efficiency.

This initiative aligns with evolving ESG priorities that increasingly influence investment decisions and positions Celanese as an innovator in circular economy solutions within the chemical industry. The successful commercial application in architectural coatings demonstrates practical viability rather than merely theoretical potential, creating potential for market differentiation in an increasingly environmentally conscious marketplace.

Chemical Industry Analyst

Celanese's CCU technology implementation demonstrates practical sustainability innovation with commercial viability in high-performance coating applications.

This partnership highlights Celanese's technological capabilities in carbon capture chemistry applications, specifically leveraging CCU to create vinyl acetate-based emulsions—a critical component in architectural coatings. The technical achievement is significant: transforming industrial CO₂ waste streams into chemical building blocks while maintaining performance standards required for commercial paints.

The process employed at the Clear Lake facility represents advanced circular economy principles applied to chemical manufacturing. The reference to "mass-balance accounting" indicates a methodology where CCU and conventional fossil-fuel feedstocks are commingled in production while tracking the sustainable content—a standard approach for introducing circular materials into established production systems.

The scale of 2 million pounds of captured CO₂ provides tangible environmental metrics that translate to meaningful impact. The equivalence to 800 acres of forest carbon absorption offers accessible visualization of the environmental benefit.

From a competitive positioning perspective, this initiative places Celanese among the vanguard of specialty chemical manufacturers implementing commercially viable carbon capture technologies. The partnership with Dunn-Edwards validates the performance viability of these materials in demanding applications where consistency and quality remain paramount alongside sustainability improvements.

For the specialty chemicals sector, this represents practical innovation that bridges current production capabilities with future sustainability requirements—enabling carbon reduction while maintaining the technical performance that core markets demand.

The collaboration introduces a first-to-market pathway to sustainable architectural coatings by minimizing the effects of greenhouse gas emissions with Carbon Capture & Utilization.

LOS ANGELES, April 22, 2025 /PRNewswire/ -- Today, Dunn-Edwards Corporation has announced a cooperation with Celanese Corporation (NYSE: CE), a global chemical and specialty materials company, to minimize impacts on greenhouse emissions through the implementation of Carbon Capture and Utilization (CCU) technology. New to the U.S. market, this process carves a pathway for sustainable architectural coatings by producing architectural paints with ingredients manufactured from carbon dioxide (CO2) emissions captured from industrial processes using CCU technology.

"Carbon Capture and Utilization can improve the sustainability of a range of essential chemistries by reducing the carbon footprint of the binder and creating circular options for waste CO2," said Kevin Norfleet, Global Sustainability Director at Celanese. "Working with Dunn-Edwards to launch CCU in architectural coatings brings an improved choice for U.S. consumers."

Celanese uses CCU technology at its Clear Lake, Texas facility to capture industrial CO2 emissions and create a chemical building block that makes up a key part of vinyl acetate-based emulsions – an integral component in the production of architectural paints. The resulting paint products offer a lower carbon footprint and contribute to a more sustainable building envelope. CCU and fossil-fuel based feedstocks are commingled but accurately tracked through mass-balance accounting.

Using CCU resin technology in Dunn-Edwards manufactured paints is projected to utilize over 2 million pounds of captured CO2 annually. According to the U.S. EPA Greenhouse Gas Equivalencies Calculator, this is approximately equivalent to what over 800 acres of forest can consume in CO2 in a year.

"Now more than ever, we're committed to providing professionals and consumers with products that excel in both performance and sustainability, and this collaboration is an exciting step in furthering that priority," said Tim Bosveld, VP of Product Management at Dunn-Edwards. "We're honored to be the first architectural coatings manufacturer in the U.S. to implement Celanese's innovations and see it as a significant step forward in the pursuit of a more sustainable industry."

By embracing innovative technologies, Dunn-Edwards is working to provide professionals and consumers with products that utilize CCU technology, which aligns with the company's greener by design® commitment of minimizing adverse impacts on material resources and environmental quality while maintaining the same levels of performance and quality customers expect in coatings.

To learn more about Dunn-Edwards greener by design commitment and advancements, including the implementation of CCU technologies from Celanese, please visit dunnedwards.com/environment.

About Dunn-Edwards Corporation
Dunn-Edwards – Apply a Higher Standard. Dunn-Edwards is one of the nation's leading manufacturers and distributors of premium architectural, industrial, and high-performance paints, coatings, and paint supplies. It operates over 170 company stores in California, Arizona, Nevada, New Mexico, and Texas, as well as over 100 domestic and 250 international dealer locations in 12 countries. Dunn-Edwards is dedicated to preserving and protecting the environment and produces its coatings in a LEED ® Gold-certified manufacturing plant. Based in Southern California, the almost 100-year-old company has approximately 1,700 employees. Dunn-Edwards is a wholly owned subsidiary of Osaka, Japan-based Nippon Paint Holdings Co., Ltd. (TYO 4612), one of the world's largest paint companies. For more information, visit www.dunnedwards.com.

About Celanese
Celanese is a global leader in chemistry, producing specialty material solutions used across most major industries and consumer applications. Our businesses use our chemistry, technology and commercial expertise to create value for our customers, employees and shareholders. We are committed to sustainability by responsibly managing the materials we create for their entire lifecycle and are growing our portfolio of sustainable products to meet increasing customer and societal demand. We strive to make a positive impact in our communities and to foster inclusivity across our teams. Celanese Corporation employs more than 11,000 employees worldwide with 2024 net sales of $10.3 billion.

Media Contact: Margaret Sutton, margaret@margaretsuttonpr.com

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SOURCE Dunn-Edwards Corporation

FAQ

How much CO2 will Dunn-Edwards' CCU paint technology capture annually?

The CCU paint technology is projected to utilize over 2 million pounds of captured CO2 annually, equivalent to what 800 acres of forest can consume in CO2 in a year.

Where does Celanese (CE) implement the Carbon Capture technology for paint production?

Celanese implements the CCU technology at its Clear Lake, Texas facility, where they capture industrial CO2 emissions to create vinyl acetate-based emulsions for paint production.

What is the environmental impact of Dunn-Edwards' new CCU paint technology?

The technology reduces the carbon footprint of paint production by capturing and utilizing industrial CO2 emissions, contributing to a more sustainable building envelope.

How does Celanese (CE) track the use of CCU versus fossil-fuel feedstocks in paint production?

Celanese uses mass-balance accounting to accurately track the mixture of CCU and fossil-fuel based feedstocks in the production process.