Ferry-Morse Launches New Digital Resources to Help Americans Find Inspiration and More Success in the Garden
New Tools will Inspire, Match, Support and Reward with a Focus on Personalization
“Today consumers expect personalized content and recommendations wherever they are on the Internet. Whether buying jeans, groceries or even cars, there’s a level of curation and customization gardeners just haven’t had up until now. They’ve mostly been left to figure it out themselves,” said
No Two Gardens Are Alike
Ferry-Morse’s new online Garden Matchmaker provides personalized seed and plant recommendations based on a series of questions to ensure gardeners meet their perfect plant matches. By gathering skill level, planting climate, gardening goals and interests for the season, the Matchmaker then pairs gardeners with the products best suited for them.
“The most important factor for success in the garden is picking the right plant,” continued Sears. “If we can help gardeners match with the right plants for their spaces and climates, we know they will be infinitely more pleased with the end results which fosters even more confidence and joy in their green spaces!”
For gardeners ready to get growing, Ferry-Morse recently launched this season’s Plantlings™ collection featuring over 100 varieties of healthy baby plants nurtured in Ferry-Morse’s professional nursery and shipped directly to front doors. Arriving with established root systems to support a more successful garden, Plantlings are available in vegetable, herb, flower, fruit and shrub varieties. New this year, Ferry-Morse has launched its PlantlingsPlus line of larger sized tree and shrub plants, as well as foliage and indoor plants. Plantlings are available to ship now and while supplies last.
Welcome to the Greenhouse
Ferry-Morse is also launching even more gardening content under its new blog, The Greenhouse. Whether checking in regularly or just on a whim, gardeners can find advice on hundreds of gardening topics, from indoor seed starting to recipes for enjoying the fruits of their labor. The Greenhouse also integrates with the Garden Matchmaker, seamlessly helping those that created profiles link up to the appropriate resource center content to help them make the most of the gardening season.
Reap the Rewards
The new Ferry-Morse Rewards program offers online shoppers the chance to earn perks just by stocking up on their seeds or grabbing a few new tools for their garden. Shoppers can also earn bonus points for signing up for Ferry-Morse’s newsletter, tagging the brand on social, writing product reviews and more.
Upon registration for Ferry-Morse Rewards, members can start earning and redeeming points for exclusive offers such as free shipping, access to bonus reward events, birthday bonuses and much more. Members will earn one point per dollar spent and unlock perks as they reach various levels such as
For gardeners interested in planting it forward, Ferry-Morse is also proud to offer shoppers the option to redeem their points in the form of a donation to Big Green, a nonprofit dedicated to mobilizing millions of people to grow their own food, in support of the
About Ferry-Morse
Founded in 1856, Ferry-Morse is one of the oldest operating seed companies in
About
View source version on businesswire.com: https://www.businesswire.com/news/home/20220422005612/en/
Tori Partykevich
tpartykevich@360pr.plus
Source: Ferry-Morse