SAN ANTONIO, March 26, 2026 /PRNewswire/ -- For the 17th consecutive year, Frost Bank received the highest ranking for retail banking customer satisfaction in Texas, according to the J.D. Power 2026 U.S. Retail Banking Satisfaction StudySM. The study evaluates retail banking customer satisfaction with national and regional banks across the United States.
With an overall satisfaction index score of 757 – an amazing 76 points higher than the Texas region average – Frost ranked highest in customer satisfaction among retail banks in Texas. In addition to the top overall ranking, Frost ranked No. 1 in all eight dimensions in the study: net promoter score, trust, people, account offerings, allowing customers to bank how and when they want, saving time and money, resolving complaints and digital channels.
"The fact that we earned the highest ratings in Texas for both our people and our digital channels demonstrates the strength of our ability to combine great service with smart technology," said Frost Chairman and CEO Phil Green. "When we say we work hard every day to make people's lives better, this is what we mean."
For the past 17 years, J.D. Power has considered Texas a separate region among the areas it surveys nationwide, and Frost has topped the Texas list in all 17 years. The customer satisfaction study is the longest-running and most in-depth survey of the retail banking industry with 110,000 customers covering various aspects of their banking experience. The J.D. Power study is the leading survey of consumer banking satisfaction in the United States.
About Frost:
Frost is the banking, investments and insurance subsidiary of Cullen/Frost Bankers, Inc. (NYSE: CFR), a financial holding company with $53 billion in assets at Dec. 31, 2025. One of the 50 largest U.S. banks by asset size, Frost provides a full range of banking, investments and insurance services to businesses and individuals in the Austin, Corpus Christi, Dallas, Fort Worth, Houston, Permian Basin, Rio Grande Valley and San Antonio regions. Founded in 1868, Frost has helped Texans with their financial needs during three centuries. For more information, visit www.frostbank.com.
For more information:
Bill Day
210-220-5427 office
210-288-5498 mobile
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SOURCE Frost Bank
FAQ
What did Frost Bank (CFR) achieve in the J.D. Power 2026 study on March 26, 2026?
Frost Bank ranked highest in Texas for retail banking customer satisfaction for the 17th consecutive year. According to Frost Bank, it scored an overall 757, 76 points above the Texas regional average and led all eight study dimensions.
How significant is Frost Bank's 757 satisfaction score in the J.D. Power 2026 study?
A score of 757 is materially above peers in Texas, outpacing the region by 76 points. According to Frost Bank, the study covers 110,000 customers, underscoring the breadth of the comparison across banks.
Which service areas did Frost Bank (CFR) top in the J.D. Power 2026 study?
Frost ranked No. 1 across all eight J.D. Power dimensions, including trust, people, digital channels, and net promoter score. According to Frost Bank, this reflects top ratings in both staff service and digital capabilities.
Does Frost Bank's 17-year streak in Texas matter to investors in CFR?
A 17-year leading streak indicates consistent customer satisfaction and potential brand strength in Texas. According to Frost Bank, sustained top rankings may support customer retention and reputation, factors investors often view as qualitative business strengths.
How large was the J.D. Power sample used to rank Frost Bank (CFR) in 2026?
The study surveyed 110,000 customers across the U.S., with Texas treated as a separate region. According to Frost Bank, that sample underpins the study's regional comparisons and Frost's Texas rankings.
