Wana Brands Brings Hemp-Derived THC Edibles to Texas

Rhea-AI Summary

Wana Brands, North America's leading edibles provider and a subsidiary of Canopy USA , has launched hemp-derived Delta-9 THC gummies in Texas, marking its 22nd state expansion. The product line includes eight varieties of gummies, each containing 20 pieces with 100mg THC and 100mg CBD in different flavors and effects combinations.

The products will be available at select retail locations across major Texas metropolitan areas including Austin, Dallas, and Houston. The product lineup features various formulations under the Balance, Relax, Inspire, and Dream Berry collections, each designed for specific wellness needs.

All products undergo third-party testing for potency, purity, and contaminants. This expansion beyond the Wanderous marketplace represents a strategic move to increase market share through improved product accessibility at local retail locations.

Positive

• Expansion into 22nd state market increases revenue potential
• Strategic entry into major Texas metropolitan markets
• Diverse product portfolio with 8 different formulations

Negative

• None.

Insights

Financial Analyst

Canopy Growth's subsidiary Wana Brands is expanding its market presence by launching hemp-derived Delta-9 THC gummies in Texas, the company's 22nd state of operations. This strategic move gives Canopy access to one of America's largest consumer markets through major metropolitan areas including Austin, Dallas, and Houston.

The expansion represents Canopy's continued execution of its U.S. strategy, leveraging hemp-derived THC products to establish market presence in states where traditional cannabis faces stricter regulations. By distributing through existing retail locations rather than solely through their Wanderous marketplace, Wana is pursuing an omnichannel approach that could accelerate market penetration.

This Texas launch demonstrates how Canopy is positioning its subsidiaries to capture market share in the evolving hemp-derived cannabinoid space while building brand equity ahead of potential broader cannabis reform. The diverse product portfolio with specific formulations (Balance, Relax, Inspire, Dream) suggests a targeted approach to different consumer segments.

While the financial impact isn't quantified in the announcement, Texas represents a significant population center that could meaningfully contribute to Wana's footprint. However, investors should note the complex organizational structure - Wana operates under Canopy USA , which has a specialized relationship with the publicly-traded Canopy Growth entity.

Retail Distribution Expert

Wana's expansion into Texas represents a significant distribution milestone that leverages an alternative route to cannabis market entry. By focusing on hemp-derived Delta-9 THC products rather than marijuana-derived alternatives, Wana has effectively navigated regulatory barriers to place its products in mainstream retail environments where consumers already shop.

The strategic placement in existing retail locations across multiple metropolitan areas indicates a sophisticated distribution approach that minimizes the need for specialized dispensary infrastructure. This "meet the consumers where they are" strategy can dramatically accelerate adoption curves and reduce customer acquisition costs compared to channels requiring consumers to seek out dedicated cannabis retailers.

The product assortment reveals careful consideration of the Texas consumer market with formulations targeting specific need states (relaxation, balance, inspiration, sleep) rather than purely recreational consumption. This wellness-focused positioning, combined with emphasis on quality testing and safety protocols, appears designed to appeal to mainstream consumers who might otherwise avoid cannabis products.

For Canopy, this expansion demonstrates how subsidiary brands can establish footholds in restrictive markets through product innovation and regulatory navigation. The execution of this incremental state-by-state strategy could create substantial aggregate value if replicated successfully across additional markets with similar regulatory frameworks.

BOULDER, Colo., March 17, 2025 /PRNewswire/ -- Wana Brands, North America's leading edibles provider and a subsidiary of Canopy USA LLC ("Canopy USA"), is thrilled to announce the launch of its hemp-derived Delta-9 THC gummies in Texas, marking the 22nd state where Wana gummies are available. This strategic expansion underscores Wana's commitment to delivering safe, reliable cannabis products that empower consumers to take control of their plant-powered wellness journey.

"Wana's expansion into Texas comes at a pivotal time as the state's cannabis landscape continues to evolve," said Joe Hodas, President of Wana Brands. "By strategically placing our products where consumers already shop, we are meeting demand with safe, trusted hemp-derived THC edibles backed by over a decade of industry expertise."

Texans can now find Wana's hemp-derived THC gummies at select retail locations across the state, including major metropolitan areas such as Austin, Dallas, and Houston. Each pack of gummies contains 20 pieces and is available in a variety of flavors and effects tailored to fit consumers' wellness needs:

• Wana Balance Classic Passionfruit Pineapple: 100mg THC | 100mg CBD
• Wana Balance Quick Strawberry Margarita: 100mg THC | 100mg CBD
• Wana Relax Classic Blueberry Lemonade: 100mg THC | 100mg CBD
• Wana Relax Quick Island Punch: 100mg THC | 100mg CBD
• Wana Inspire Classic Raspberry Limeade: 100mg THC | 100mg CBD
• Wana Inspire Quick Peach Bellini: 100mg THC | 100mg CBD
• Wana Dream Berry Optimals Fast Asleep: 100mg THC | 100mg CBD
• Wana Dream Berry Optimals Stay Asleep: 100mg THC | 100mg CBD

Wana's Commitment to Quality & Safety

Wana Brands sets the standard for safety and product consistency. Each product undergoes rigorous third-party testing for potency, purity, and contaminants, to ensure maximum transparency and reliability.

"Expanding Wana's hemp-derived THC offerings beyond the Wanderous marketplace is a key part of our growth strategy," said Brooks Jorgensen, President of Canopy USA. "We see a significant opportunity to capture market share by making our products more accessible at local retail locations. This move supports Wana's broader mission to enhance lives through plant-powered products while empowering consumers with the education needed to make informed choices."

Follow @wanabrands on social media for updates.

About Wana

Wana is North America's most trusted edibles brand, with products available in multiple U.S. states, Puerto Rico, and Canada. Founded in 2010, Wana's mission is to enhance lives by unlocking the full power of the cannabis plant. Wana offers a range of innovative products, including fast-acting gummies and wellness formulations, all backed by cutting-edge research and lab testing.

About Canopy USA

Canopy USA, LLC ("Canopy USA") is a U.S. based holding company in which Canopy Growth (NASDAQ: CGC; TSX: WEED) holds a non-participating, non-controlling interest. Strategically positioned across the fastest growing states and highest potential segments of the U.S. cannabis market, Canopy USA owns 100% of Wana Brands ("Wana") a leader in North American edibles, 100% of Acreage Holdings, Inc. ("Acreage"), a vertically integrated multi-state cannabis operator with principal operations in densely populated states across the Midwest and Northeast, and 77% of the shares of Lemurian, Inc. ("Jetty"), a California-based producer of high-quality cannabis extracts and pioneer of clean vape technology.

Media Contact:
Madison Mullis
wana@trailblaze.co

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SOURCE Wana

FAQ

What products is Wana Brands launching in Texas in March 2025?

Wana Brands is launching hemp-derived Delta-9 THC gummies in Texas, offering eight varieties with 100mg THC and 100mg CBD combinations in different flavors and effects.

Where will Wana's hemp-derived THC gummies be available in Texas?

The gummies will be available at select retail locations across major Texas metropolitan areas including Austin, Dallas, and Houston.

What is the THC and CBD content in Wana's new Texas product line?

Each product contains 20 pieces per pack with 100mg THC and 100mg CBD in various flavor combinations.

How does Wana Brands ensure product quality and safety for their Texas launch?

All products undergo rigorous third-party testing for potency, purity, and contaminants to ensure maximum transparency and reliability.