CHAGEE Releases "2025 Year-End Tea Friends Review": Global Stores Span 8 Countries Across 2 Continents, Annual Tea Procurement Exceeds 10,000 Tons

Rhea-AI Summary

CHAGEE (NASDAQ: CHA) published its 2025 Year-End Tea Friends Review on January 8, 2026, reporting expansion to 8 countries across 2 continents and annual tea sourcing holding at approximately 10,000 tons. Asia-Pacific overseas membership rose 177% YoY, with strong member growth in Singapore, Thailand, Indonesia and the Philippines and online engagement up ~250%. BO•YA Jasmine Green Milk Tea surpassed 1.25 billion cups sold from Jan 2022–Jun 2025 and earned a Best Natural/Organic Beverage award. CHAGEE opened stores at an average pace of one every 1.7 days, added 219 24-hour locations, launched 20+ new products, and completed >10 process-innovation initiatives with tea partners.

Positive

• Global footprint expanded to 8 countries
• Annual tea sourcing sustained at ~10,000 tons
• Asia-Pacific overseas membership +177% YoY
• 1.25 billion+ BO•YA cups sold (Jan 2022–Jun 2025)
• Store openings averaged one every 1.7 days

Negative

• None.

News Market Reaction

-3.59%

1 alert

-3.59% News Effect

On the day this news was published, CHA declined 3.59%, reflecting a moderate negative market reaction.

Data tracked by StockTitan Argus on the day of publication.

Key Figures

Annual tea sourcing: 10,000 tons APAC membership growth: 177% BO•YA sales volume: 1.25 billion cups +5 more

8 metrics

Annual tea sourcing 10,000 tons 2025 annual tea procurement scale

APAC membership growth 177% Asia-Pacific overseas membership YoY increase in 2025

BO•YA sales volume 1.25 billion cups BO•YA Jasmine Green Milk Tea sales Jan 2022–Jun 2025

Multi-cup customers More than 30 million Customers placing single orders for 2+ BO•YA cups in past year

Spring Festival group surge 259% YoY increase in 50–100 cup orders during Spring Festival

New products launched Over 20 New products introduced in 2025

Pet-friendly stores More than 25 Number of pet-friendly CHAGEE locations

New 24-hour locations 219 24-hour stores added in 2025

Market Reality Check

Price: $10.99 Vol: Volume 2,010,440 vs 20-da...

high vol

$10.99 Last Close

Volume Volume 2,010,440 vs 20-day avg 1,211,824; relative volume at 1.66 ahead of this update. high

Technical Shares at $13.37, trading below 200-day MA of $22.12 and 68.01% under the 52-week high.

Peers on Argus

CHA is up 2.45% while key restaurant peers show mixed moves: CAKE -1.38%, SHAK +...

CHA is up 2.45% while key restaurant peers show mixed moves: CAKE -1.38%, SHAK +0.14%, EAT +0.30%, CAVA -0.15%, WING -4.04%, supporting a stock-specific read on this growth update.

Historical Context

5 past events · Latest: Dec 19 (Positive)

Pattern 5 events

Date	Event	Sentiment	Move	Catalyst
Dec 19	Sustainability update	Positive	+1.6%	Inaugural 2024 ESG report highlighting culture, ecology and energy savings.
Dec 18	Growth update	Positive	-9.1%	Asia Pacific expansion metrics and health-focused program milestones.
Nov 28	Earnings results	Positive	+6.1%	Strong Q3 2025 revenues, profits and declaration of a special dividend.
Nov 21	Earnings date notice	Neutral	+4.5%	Announcement of timing and access details for Q3 2025 earnings call.
Sep 17	Awards recognition	Positive	+3.0%	World Beverage Innovation Awards win and technology showcase across stores.

Pattern Detected

Recent news and earnings have mostly seen positive price alignment, with one sharp divergence on an Asia Pacific growth update.

Recent Company History

Over the last few months, CHAGEE reported several growth and branding milestones. Q3 2025 results on Nov 28 showed strong revenues, profitability, and a special dividend, drawing a 6.09% gain. Awards and technology recognition in September and a 2024 Sustainability Report in December also coincided with positive moves. One Asia Pacific growth update on Dec 18 saw a -9.06% reaction despite positive operational data. Today’s review extends that narrative with global scale, product traction, and store-level initiatives.

Market Pulse Summary

This announcement highlights CHAGEE’s global footprint, with tea sourcing around 10,000 tons, rapid ...

Analysis

This announcement highlights CHAGEE’s global footprint, with tea sourcing around 10,000 tons, rapid overseas membership growth, and significant volume for BO•YA Jasmine Green Milk Tea. It also details store expansion, new product launches, and community-oriented initiatives. In light of recent earnings, sustainability reporting, and award recognition, this review adds color on scale and engagement. Key items to watch include sustained international growth, product mix evolution, and how store network expansion affects future financial results.

Key Terms

nasdaq, ipo

2 terms

nasdaq financial

"CHAGEE completed its public listing on the NASDAQ exchange (Ticker: CHA)"

The Nasdaq is a stock exchange where many companies' shares are bought and sold, functioning much like a marketplace for investments. It matters to investors because it provides a platform to buy and sell ownership stakes in companies, helping them track the value of those companies and make informed decisions. As one of the largest and most technology-focused markets, it also reflects trends and developments in the business world.

ipo financial

"one of the largest food and beverage IPOs globally since 2022"

An initial public offering (IPO) is the process by which a private company sells its shares to the public for the first time, making its ownership available on the stock market. This allows the company to raise money from a wide range of investors to fund growth or other goals. For investors, an IPO offers a chance to buy into a company early in its public journey, potentially benefiting if the company grows in value.

AI-generated analysis. Not financial advice.

SHANGHAI, Jan. 8, 2026 /PRNewswire/ -- On January 8, 2026, CHAGEE released its 2025 Year-End Tea Friends Review. The Review outlines the company's growth over the past year, with its store network now operating in eight countries across two continents. Annual tea sourcing volume surpassed 10,000 tons, covering six major tea categories as well as key Pu'er-producing regions, supported by partnerships with more than 100 tea factories.

Global Footprint Reaches Eight Countries; Asia-Pacific Overseas Membership Climbs 177%

The 2025 Year-End Tea Friends Review shows that CHAGEE's store network currently operates in China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the United States. In April, CHAGEE completed its public listing on the NASDAQ exchange (Ticker: CHA), becoming the first freshly made tea beverage brand from China to list on a U.S. stock exchange and one of the largest food and beverage IPOs globally since 2022, according to publicly available market data.

Overseas growth has supported the expansion of CHAGEE's customer base. According to the Report, membership in Asia-Pacific overseas markets rose 177% year-on-year in 2025, with 61% of members under the age of 30. Member counts in Singapore, Thailand, Indonesia, and the Philippines increased by approximately 4-fold, 5.4-fold, 20-fold, and 11-fold, respectively. Online engagement related to CHAGEE across international social platforms increased by approximately 250% compared with the prior year. Terms like "tea", "tea culture", and "tea-inspired lifestyle" have become popular among young local consumers, positioning tea as a shared point of cultural interest among younger audiences across markets.

BO•YA JASMINE GREEN MILK TEA Gains Worldwide Popularity

As CHAGEE's global presence grows, BO•YA Jasmine Green Milk Tea continued to gain recognition across international markets. Data from Frost & Sullivan shows that sales of the beverage surpassed 1.25 billion cups between January 2022 and June 2025. The Review indicates BO•YA Jasmine Green Milk Tea ranks among the top-selling products in Indonesia, the Philippines, Vietnam, and Thailand. Preferences vary by region—for instance, consumers in Malaysia and Singapore show greater interest in Peach Oolong Milk Tea—reflecting the company's strategy of tailoring offerings to local preferences as international operations expand.

In the past year, more than 30 million customers placed single orders for two or more cups of BO•YA Jasmine Green Milk Tea, highlighting shared consumption occasions. Group orders rose notably, with orders exceeding 20 cups increasing by more than 15% and orders over 100 cups rising by more than 40% year-on-year.During the Spring Festival holiday, orders of 50–100 cups surged by as much as 259% year-on-year.

In 2025, BO•YA Jasmine Green Milk Tea received the Best Natural/Organic Beverage award at the World Beverage Innovation Awards. CHAGEE was also recognized in the Best Processing/Production Innovation category and named a finalist for several additional international innovation awards.

Annual Tea Sourcing Holds at 10,000 Tons; Modern Tea Approach Supports Supply Chain Development

Within the tea industry, CHAGEE continues to deepen partnerships with upstream producers. In 2025, the company's annual tea sourcing remained at approximately the 10,000-ton scale, with partnerships extending to more than 100 tea factories.

Product innovation further links industry capabilities with consumer preferences. Last year, CHAGEE introduced over 20 new products. Within the Fresh Milk Tea series, more than 50% of new releases featured floral or fruit elements. By applying its Fresh Brew technology system, CHAGEE has integrated contemporary extraction techniques into freshly made tea beverage preparation, bringing new flavor expressions to traditional tea leaves.

In 2025, CHAGEE also completed over 10 craftsmanship and process innovation initiatives in collaboration with tea gardens, factories, and research institutions.

The 2025 Year-End Tea Friends Review further notes that CHAGEE now operates more than 25 pet-friendly stores, has supported the construction of 23 children's playgrounds this year, opened 14 deaf-inclusive silent stores, added 219 new 24-hour locations, and opened new stores at an average rate of one every 1.7 days. Approximately 1340 stores joined CHAGEE's Night Clean Project, supporting 18,000 store partners complete end-of-day operations on schedule.

"Making Friends Through Tea" is more than a tagline—it reflects CHAGEE's ongoing approach of building lasting, respectful connections centered on shared tea experiences. Each day, CHAGEE brings people together through a cup of tea.

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SOURCE CHAGEE

FAQ

Which countries does CHAGEE (CHA) operate in as of January 2026?

CHAGEE operates stores in China, Malaysia, Indonesia, the Philippines, Vietnam, Thailand, Singapore, and the United States.

How much tea did CHAGEE source in 2025 and what does it cover?

CHAGEE's annual tea sourcing held at approximately 10,000 tons, covering six major tea categories and key Pu'er regions with partnerships across >100 tea factories.

What growth did CHAGEE report for Asia-Pacific overseas membership in 2025?

Asia-Pacific overseas membership rose 177% year-on-year in 2025, with notable multi-fold increases in Singapore, Thailand, Indonesia, and the Philippines.

How many BO•YA Jasmine Green Milk Tea cups were sold through June 2025?

Sales of BO•YA Jasmine Green Milk Tea exceeded 1.25 billion cups between January 2022 and June 2025.

What store rollout and service expansions did CHAGEE announce for 2025?

CHAGEE opened stores at an average rate of one every 1.7 days, added 219 new 24-hour locations, >25 pet-friendly stores, 14 deaf-inclusive silent stores, and supported 23 children's playgrounds.