Choom™ (OTCQB: CHOOF), a leading recreational cannabis retailer in Canada, has opened its latest store in Hamilton, Ontario, marking its 17th operational location. The new store offers click-and-collect services, enhancing customer convenience. Following the recent flagship store opening in Toronto, Choom plans further expansions in B.C. and Ontario. CEO Corey Gillon emphasizes the importance of providing an elevated retail experience. The company remains committed to health and safety protocols in light of ongoing provincial recommendations.
Choom Holdings (CSE: CHOO; OTCQB: CHOOF) announced its 2021 operational update, highlighting growth in its retail cannabis footprint.
- Opened flagship store in Liberty Village, Toronto on July 28
- Construction of Hamilton location nearing 50% completion for a fall opening
- Pre-construction planning for Ottawa location
- Acquisition of Dunsmuir Street, Vancouver completed on July 1
- Engaged Stockhouse for market awareness services at a fee of $100,000 over 12 months
- Granted 15,125,000 stock options and 750,000 RSUs to staff and directors
Choom Holdings plans to open its first flagship cannabis store in Toronto's Liberty Village by July. Currently operating 15 locations across Canada, the company aims for significant expansion through 2024. CEO Corey Gillon emphasized this flagship's role in enhancing customer engagement and experiences. The store will reflect a unique 1970s Hawaiian theme, featuring art installations and premium fixtures. Choom will also ensure customer safety during the pandemic with pickup and delivery options and adherence to Health Canada guidelines.
Choom Holdings announces the launch of a new member program, Choom Plus, set for early July. This program aims to enhance customer engagement by offering exclusive benefits, including sales promotions, cannabis recipes, and playlists, at no cost to members. The rollout will occur in two phases, with the second phase including advanced CRM features and rewards. CEO Corey Gillon emphasizes this initiative as a vital step towards maximizing customer loyalty and driving future revenue. Choom operates one of Canada's largest retail cannabis networks.
Choom Holdings Inc. (CHOOF), a Canadian cannabis retailer, is set to launch home delivery services following the B.C. government's recent regulatory approval. CEO Corey Gillon emphasized the company's commitment to digital innovation, highlighting the acquisition of Platform WD Agency and the development of their proprietary e-commerce platform. Choom aims to enhance customer experience and meet growing demand by allowing cannabis orders to be placed conveniently. The B.C. government's move aims to reduce the illicit market and support legitimate cannabis retailers in a competitive landscape.